Doer’s Ethics in Marketing – A Unicist Ecumenical Approach


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Doers Ethics – A Unicist Ecumenic approachIn Christianity and in other religions individuals may commit two types of sins:
sins of commission and sins of omission.

Sins of commission are the result of human actions. Sins of omission are the result of human inaction.

Doers necessarily commit both sins. They commit the sin of omnipotence when they try to do what belongs to “God’s territory” and the sin of omission when they do not do what they could have done because they considered that it belongs to “God’s territory”.

If you cannot deal with being a sinner you cannot be a doer. That is why the value added is the only possible measurement of doers’ deeds.

Happy New Year!

Peter Belohlavek

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