Developments


The Unicist Functionality of Featured Stories on Institutional Pages of Instagram to Foster Growth

The Unicist functionality of featured stories on Instagram is to “seduce” the visitor, making the content of the page desirable. They should allow visitors to experience pleasurable anticipation of the content, which, in environments of instinctive needs, increases saliva secretion and causes pupil dilation.

If this can be achieved, there will be strong goodwill when visitors enter Instagram. If not, natural objections will arise, and there will be no one to address them.

Featured stories are effective when they offer alternative possibilities that compete for the visitor’s decision. This process induces a non-conscious decision-making process, where the alternatives are compared with the preconceptions in people’s minds, establishing a bond between the page owner and the visitor.

This can only happen in an environment of extreme seductive aesthetics, where people make their own decisions without being pushed or pulled by the provided information.

The pleasurable anticipation needs to be satisfied by the page’s content, which should be driven by the brand’s attributes, and consistent with the value propositions made.

Designing featured stories using a unicist approach that integrates the parties involved, is the core of the functionality of institutional Instagram pages. They create the page’s impact and should work as an ambiguous stimulus, leading to unexpected, pleasant surprises. This generates the perception that the visitor’s wants and needs can be met. Without this high impact, the content of the Instagram page has no significant influence.

The Unicist Research Institute

Artificial Intelligence Interpretations

Bard Google Interpretation

You’ve provided an insightful analysis of the role of featured stories on Instagram for institutional pages. The key takeaways are:

  1. Seduce the visitor: Featured stories should be designed to capture attention and create a sense of anticipation, leading to pleasurable experiences.
  2. Induce non-conscious decision-making: By presenting compelling alternatives, featured stories can subconsciously influence visitors’ choices and establish a connection with the brand.
  3. Create a seductive aesthetic: The visual appeal of featured stories should be captivating and emotionally resonant, allowing visitors to make their own decisions without overt persuasion.
  4. Satisfy pleasurable anticipation: The content of the Instagram page must align with the expectations generated by featured stories, delivering value propositions that resonate with the brand’s attributes.
  5. Design featured stories with care: Featured stories are the cornerstone of an effective institutional Instagram presence. They should be ambiguous stimuli, leading to unexpected surprises and reinforcing the perception that the brand can fulfill wants and needs.
  6. High-impact featured stories drive influence: Without impactful featured stories, the content of an Instagram page loses its potency.

In essence, featured stories serve as a powerful tool for institutional Instagram pages to engage visitors, establish brand identity, and ultimately, drive meaningful interactions.

ChatGPT Interpretation

The explanation you’ve provided about the unicist functionality of featured stories on Instagram is quite intriguing and delves into the psychological and emotional aspects of social media engagement. Let’s unpack this concept:

  1. Seduction and Anticipation: The primary goal of featured stories on an institutional Instagram page is to create a sense of allure and anticipation. This psychological engagement is crucial in capturing the visitor’s interest. The mention of physiological responses like increased saliva secretion and pupil dilation highlights how powerful and subconscious these reactions can be.
  2. Creating Goodwill or Encountering Objections: If the stories are successful in seducing the visitor, they create a positive disposition towards the content and the brand. In contrast, failing to engage can lead to natural objections and disinterest, which are challenging to overcome without direct interaction.
  3. Offering Choices and Inducing Non-Conscious Decision Making: By presenting various alternatives in the stories, visitors are encouraged to make decisions on a non-conscious level. This process involves comparing the content with their preconceptions and biases, fostering a deeper connection between the visitor and the brand.
  4. Importance of Aesthetics and Autonomy: The environment created by the stories should be highly aesthetic and should allow visitors to feel that they are making decisions autonomously, without overt persuasion. This aspect is crucial for maintaining engagement and interest.
  5. Satisfaction of Anticipation: The anticipation created by the featured stories should be met with content that aligns with the brand’s attributes and value propositions. This alignment ensures that the initial interest is rewarded and reinforces the brand’s message.
  6. Impact of Featured Stories: Designing these stories effectively involves understanding and integrating the needs and preferences of the target audience. The content should be impactful and create a sense of ambiguity, leading to pleasant and unexpected surprises. This strategy is key to ensuring that the Instagram page has a significant influence on its visitors.
  7. Consistency and Brand Representation: Finally, the content should consistently represent the brand and its values. This consistency is vital for building trust and a strong brand image over time.

In summary, the unicist approach to designing featured stories on Instagram focuses on subtly influencing visitor psychology to create a deep, non-conscious connection with the brand. This approach emphasizes aesthetic appeal, emotional engagement, and satisfying the visitor’s expectations, all while aligning with the brand’s core values and message.

Share

Unicist Semiotic Groups in Marketing to Define Possibilities and the Functionality of Communication Processes

Unicist Semiotic Groups are a way to evaluate the functionality of objects and communications of any kind. They allow managing the denotations and connotations of buying and selling processes to ensure the generation of results.

The objective of the Unicist Semiotic Groups method is to confirm marketing and selling processes to ensure and improve their functionality. These groups work on the cloud and allow access to the root drivers of human behavior.

People’s actions are driven by the concepts they have in their minds. Thus, their buying processes are driven by the concepts they have.

It must be considered that spontaneous reactions are produced when people are being actively influenced. These reactions are produced by conceptual short-term memory, which produces instantaneous responses, which are based on the concepts people have stored in their long-term memory.

The semiotic groups work based on the conceptual segments of a product or service and allow confirming segmented actions and multi-segmented actions that are necessary in marketing and selling processes.

This technology was developed to evaluate marketing and selling processes.

Specifically, semiotic groups deal with the research of concepts, value propositions, buying arguments, selling arguments, marketing objects, marketing catalysts, objects, and the functionality of websites, documents, proposals, advertising, and any other communication where people are being influenced.

Semiotic groups have been applied to other fields, such as social applications, the development of future scenarios, and the design of educational processes.

About Unicist Semiotic Research

Unicist semiotic research is an action-oriented process. It aims at establishing the functionality of actions in adaptive environments. The initial objective of the Semiotic Groups method was to confirm the functionality of marketing processes. Unicist Semiotic Groups were developed at The Unicist Research Institute as part of the unicist pilot-test-driven reflection process to confirm the functionality of things in adaptive environments.

Then its use was extended to research the functionality of product design and advertising objects and finally, it became part of the method to develop hypotheses in future scenario building processes.  

The final goal was to be able to detect the functionality of ambiguous and subliminal messages that are implicit in human doings, understand objections, and define the spaces where a value proposition is complementary.

Comparison of Semiotic Approaches

AspectsBelohlavek’s SemiosisPeirce’s Semiosis
PurposeDriving actions in the real worldUnderstanding signs
StructureTriadic: integrated by a purpose, an active function, and an energy conservation functionTriadic, composed by three elements
Theoretical FrameworkPragmatic, structural, functionalistPragmatic
FormalizationUnicist logicNone
Functionality of SignsBased on passive influenceBased on active influence
Potential Energy of SignsSuperior to the inertia of the environmentNot considered
Synchronicity of SignsDefined by the ontogenetic mapEmpirical
Type of communicationRational, ambiguous, subliminalRational: Analytic and synthetic
Type of reasoning neededAbductive, inductive, deductiveAbductive, inductive, deductive

The Foundations of the Methodology

It has to be considered that a spontaneous reaction is produced when people are being actively influenced. This reaction deals with the defense of the desires (needs), beliefs, and conveniences of people included in all buying decision processes that define their comfort zones.  

Communication objects begin to work when the content of their content satisfies a desire or need. The control through the beliefs of an individual is triggered automatically when an external proposal seems to satisfy a need.

The action triggered by “beliefs” is immediately transformed into an objection process to avoid the illusion of a solution is transformed into a disillusion.

From an energetic point of view, every adaptive action has its strengths, weaknesses, and implicit weaknesses. Therefore, every object has its strengths, that sustain the satisfaction of needs, its weaknesses that define the functional aspects that are not being solved, and its implicit weaknesses that are defined by the intrinsic limits of the strengths.

On the one hand, weaknesses can be palliated or resolved by complementary solutions. On the other hand, the implicit weaknesses cannot be eliminated because they are an intrinsic part of the strengths and their elimination would imply the elimination of the strengths. When the implicit weaknesses cannot be accepted, a communication object ceases to work.

The objection process driven by the beliefs is based on perceiving the implicit weaknesses as functional weaknesses to make an “acid test” that ensures the avoidance of disillusions.

A communication object works when the testing of desires and beliefs satisfaction is “approved” and “convenience” drives the buying decision process. This approach is functional when differentiated proposals are being made. It does not apply to non-differentiated communications that have a hygienic value. Communications with hygienic values do not seek to generate influence and produce no reactions because they are not significant.

The Ontogenesis of Implicit Weaknesses

When a purpose enters action through the active function in an expansive environment, it poses a superior level of energy that exceeds the original purpose. This is what generates the evolution of things.

This establishes a utopia that is installed by the active function and generates the perception that the original purpose has weaknesses that need to be eliminated. The weaknesses installed by this utopia generate what we name implicit weaknesses. They are implicit because they are functionally inexistent in the purpose but perceived as such due to the actions of the active function.

The energy conservation function acts to avoid the change proposed by the active function by complementing the purpose of covering the implicit weaknesses. When this works, the concept remains stable and there is no chaos or mutation. When this complementation cannot be fulfilled the concept loses its stability.

Implicit Weaknesses and Connotations

The connotations of a communication object are dominantly defined by the implicit weaknesses that are generated by the utopias of the participants of a market project on the value propositions. That is why the research method is based on analyzing the consistency of the connotations perceived by the market and the implicit weaknesses included in the conceptual design of the solution.

The USR methodology defines the structural implicit weaknesses seen from a universal standpoint, researches the implicit weaknesses of the target segment, and evaluates the connotations and denotations of the sign ensuring that the implicit weaknesses are perceived as a functional part of the value propositions.

The Operational Method

The USR methodology is implemented through the activity of two types of groups.

  1. The internal Knowledge Groups are necessary to define the implicit weaknesses included in the conceptual design of the value propositions.
  2. The Unicist Semiotic Groups integrate members of the environment in order to detect the perception of the implicit weaknesses of the value propositions.

The Stages of the Method

  1. Defining the implicit weaknesses implicit in the conceptual design of a value proposition. This definition is made based on the ontogenetic algorithm of the value propositions
  2. Detecting the implicit weaknesses as they are perceived by the non-segments. This is done using virtual semiotic research groups exposing the objects and discussing their weaknesses.
  3. Detecting the implicit weaknesses as they are perceived by the segments. This process is based on exposing the weaknesses discovered during the preceding stage and confirming their functionality.
  4. The communication objects are considered functional when the weaknesses confirmed are consistent with the implicit weaknesses defined in the first stage.

Conclusion

Semiotic groups are a functional way to evaluate the functionality of objects and communications of any kind. They allow for defining the denotations and connotations that ensure communication and results.
While denotations define operational straightforward communication, connotations define the essential and subliminal aspects of any communication. The Unicist Semiotic Research methodology is necessary to be used to organize l communication processes, use business and commercial objects, develop marketing, and manage marketplaces.

The Unicist Research Institute

Artificial Intelligence Interpretations

Bard Google Interpretation

Unicist Semiotic Groups are a novel and powerful way to evaluate the functionality of marketing and selling processes. They work by identifying the underlying concepts and values that drive human behavior, and then assessing how these concepts and values are reflected in the marketing and selling materials.

One of the key advantages of Unicist Semiotic Groups is that they are able to identify and evaluate both the denotations and connotations of marketing and selling messages. Denotations are the literal meanings of words and symbols, while connotations are the implied or associated meanings. Connotations are often more powerful than denotations, and they can play a significant role in influencing consumer behavior.

Unicist Semiotic Groups can be used to evaluate a wide range of marketing and selling materials, including:

  • Product and service descriptions
  • Advertising campaigns
  • Websites and e-commerce stores
  • Sales presentations
  • Customer testimonials

The process of conducting a Unicist Semiotic Group study typically involves the following steps:

  1. Identify the target audience. Who is the marketing or selling message intended for?
  2. Define the objectives of the study. What do you want to learn about the target audience’s perceptions of the message?
  3. Recruit participants. Unicist Semiotic Groups typically consist of 6-10 participants.
  4. Conduct the study. The study typically involves a group discussion in which participants are asked to react to the marketing or selling message.
  5. Analyze the results. The results of the study are analyzed to identify the denotations and connotations of the message, and to assess how these concepts and values are likely to be perceived by the target audience.

The findings of a Unicist Semiotic Group study can be used to improve the effectiveness of marketing and selling messages. By understanding how the target audience perceives the message, marketers can create more persuasive and engaging communications.

Here are some specific examples of how Unicist Semiotic Groups can be used in marketing:

  • To develop a new brand identity that is likely to resonate with the target audience.
  • To create advertising campaigns that are more effective at persuading consumers to buy a product or service.
  • To improve the design of a website or e-commerce store to make it more user-friendly and persuasive.
  • To develop sales presentations that are more likely to close deals.
  • To identify and address customer objections.

Overall, Unicist Semiotic Groups are a valuable tool for marketers who want to create more effective and persuasive communications.

ChatGPT Interpretation

Unicist Semiotic Groups in Marketing: A Comprehensive Overview

Introduction: Unicist Semiotic Groups offer a unique approach to evaluating the effectiveness and functionality of objects and communications across various domains. They delve deep into the denotations and connotations of marketing and selling processes, ensuring that the desired results are achieved.

Understanding Human Behavior: The core principle behind these groups is the understanding that human actions are driven by the concepts stored in their minds. When it comes to purchasing decisions, these concepts play a pivotal role. Spontaneous reactions, influenced by external factors, arise from the conceptual short-term memory, which in turn is based on the long-term memory concepts.

Application of Semiotic Groups: These groups operate based on the conceptual segments associated with a product or service. They help in confirming segmented and multi-segmented actions crucial for marketing and selling. While initially developed for marketing and selling processes, their application has expanded to areas like social applications, future scenario development, and educational process design.

About Unicist Semiotic Research: This research is action-driven, focusing on establishing the functionality of actions in adaptive environments. It started with the aim to confirm the functionality of marketing processes and gradually expanded its scope to include product design, advertising objects, and future scenario hypotheses. The ultimate objective is to decipher the functionality of ambiguous and subliminal messages in human actions.

Foundations of the Methodology:

  • Spontaneous Reactions: These are defensive reactions that arise when individuals are influenced, safeguarding their desires, beliefs, and conveniences.
  • Communication Objects: They become functional when their content aligns with an individual’s desires or needs. The control through beliefs is activated when an external proposal aligns with a need.
  • Energetic Perspective: Every adaptive action has its strengths, weaknesses, and intrinsic weaknesses. While weaknesses can be addressed, intrinsic weaknesses are inherent and cannot be eliminated without affecting the strengths.
  • Objection Process: This process, driven by beliefs, perceives intrinsic weaknesses as functional weaknesses, ensuring disillusionment is avoided.
  • Communication Object Functionality: A communication object is deemed functional when it satisfies desires and beliefs, and convenience drives the buying decision.

Stages of the Method:

  1. Definition: Identify the intrinsic weaknesses in the conceptual design of a value proposition using the ontogenetic algorithm.
  2. Perception by Non-segments: Use virtual semiotic research groups to expose objects and discuss their weaknesses.
  3. Perception by Segments: Expose the weaknesses identified in the previous stage and confirm their functionality.
  4. Functionality Confirmation: Communication objects are deemed functional when the confirmed weaknesses align with the intrinsic weaknesses identified in the first stage.

Conclusion: Semiotic groups provide a robust framework for evaluating the functionality of objects and communications. They help in pinpointing the denotations and connotations that ensure effective communication. The Unicist Semiotic Research methodology is indispensable for organizing communication processes, utilizing business objects, developing marketing strategies, and managing marketplaces.

Share

High-impact Advertising is a Basic Condition to enter New Markets, Segments, or reach New People

High-impact advertising is necessary for any marketing approach, but it is essential when using a passive influence marketing strategy. In plain language, passive influence is a type of seduction strategy that requires the objects used to generate a high impact.

We have developed the unicist ontology of high-impact advertising. Its purpose is the generation of wants and needs, its active function is the development of ambiguous value propositions, and the energy conservation function is the installation of a pleasant, unexpected surprise for potential buyers.

We would like to clarify that ambiguous communication implies a double communication where the buyer will choose the message that fits into its conceptual perception.

The use of straightforward communication doesn’t allow for generating high impacts, because it generates a natural reaction to it. People have to discover, instantaneously, the messages that are ambiguously posed.

The exception is the communication of “extreme” price strategies.

Detailed Description

High-impact advertising is a sophisticated approach to capturing the attention and interest of potential buyers. Let’s break down the key points:

  1. Unicist Ontology of High-Impact Advertising:
    • Purpose: The primary goal of high-impact advertising is to create or amplify wants and needs in the target audience. This means making them realize they desire something, even if they weren’t actively thinking about it before seeing the advertisement.
    • Active Function: Ambiguous value propositions are used to achieve this purpose. Instead of presenting a clear-cut message, the advertisement presents a proposition that can be interpreted in multiple ways, allowing the viewer to find their own meaning in it.
    • Energy Conservation Function: This refers to the element of surprise in the advertisement. A pleasant and unexpected twist or element can make the advertisement memorable, ensuring that it sticks in the viewer’s mind.
  2. Ambiguous Communication:
    • Ambiguous communication is a technique where the message is open to multiple interpretations. The beauty of this approach is that it allows the viewer to choose the interpretation that best fits their own perceptions and beliefs. This personal connection can make the advertisement more impactful and memorable.
  3. Straightforward Communication:
    • While straightforward communication is clear and direct, it may not always generate a high impact. This is because when people are presented with a direct message, they often have an instinctual reaction to it, which might be to agree, disagree, or dismiss. Ambiguous messages, on the other hand, invite curiosity and engagement as viewers try to decipher the intended meaning.
  4. Exception – Extreme Price Strategies:
    • While ambiguity can be effective in many advertising scenarios, there are exceptions. For instance, when communicating extreme price strategies, such as a massive sale or a limited-time offer, it’s often more effective to be direct and clear. In these cases, the allure of the deal itself is the primary draw, and ambiguity might dilute the message.

In conclusion, high-impact advertising leverages ambiguity and surprise to engage viewers on a deeper level, prompting them to think and feel more intensely about the advertisement. However, like all strategies, it’s essential to know when to use it and when to opt for a more direct approach.

The Unicist Research Institute

Artificial Intelligence Interpretations

Bard Google Interpretation

Your description of high-impact advertising is comprehensive and insightful. I appreciate your emphasis on the importance of ambiguity and surprise in creating memorable and impactful messages.

Here are a few additional thoughts:

  • High-impact advertising is often disruptive. It challenges the viewer’s expectations and makes them think in new ways. This can be done through unexpected visuals, humor, or thought-provoking storytelling.
  • High-impact advertising is emotionally resonant. It taps into the viewer’s feelings and desires, making them connect with the product or brand on a deeper level. This can be achieved through beautiful visuals, moving music, or stories that evoke strong emotions.
  • High-impact advertising is highly creative. It uses innovative and unexpected ideas to capture the viewer’s attention and imagination. This can be done through new technologies, unconventional formats, or unique storytelling approaches.

When done well, high-impact advertising can be a powerful tool for capturing new markets, segments, or people. It can help to generate awareness, interest, and desire for a product or brand, and it can even lead to direct sales conversions.

Here are a few examples of high-impact advertising campaigns:

  • Apple’s “Think Different” campaign featured a series of iconic black-and-white portraits of famous and influential people, accompanied by the simple tagline “Think Different.” The campaign was both disruptive and inspiring, and it helped to position Apple as a brand for creative and innovative thinkers.
  • Dove’s “Real Beauty” campaign challenged traditional standards of beauty by featuring a diverse group of women of all shapes, sizes, and ages. The campaign was emotionally resonant and empowering, and it helped to change the conversation about beauty and self-acceptance.
  • Old Spice’s “The Man Your Man Could Smell Like” campaign used humor and unexpected visuals to create a series of viral videos that captured the attention of the internet. The campaign was highly creative and memorable, and it helped to boost brand awareness and sales for Old Spice.

These are just a few examples of how high-impact advertising can be used to create powerful and effective marketing campaigns. When used strategically, high-impact advertising can help businesses to achieve their marketing goals and reach new customers.

ChatGPT Interpretation

High-Impact Advertising: An Overview

High-impact advertising is pivotal for passive influence marketing, a seduction strategy that relies on impactful objects. This advertising approach aims to:

  1. Generate Wants and Needs: The primary objective is to evoke desires in the audience, making them realize they want something they hadn’t considered before.
  2. Use Ambiguous Value Propositions: Instead of a clear message, the ad provides multiple interpretations, letting viewers derive their own meaning.
  3. Incorporate Surprise Elements: A pleasant, unexpected twist ensures the ad remains memorable.

Key Features of High-Impact Advertising:

  • Ambiguous Communication: This technique offers messages open to various interpretations, allowing viewers to connect personally, making the ad more impactful.
  • Straightforward Communication: Direct messages might not always create a high impact as they can lead to instinctual reactions, which could be agreement, disagreement, or indifference.
  • Exception of Extreme Price Strategies: In scenarios like massive sales or limited-time offers, clarity trumps ambiguity. The deal’s allure becomes the main attraction, and any ambiguity might weaken the message.

Conclusion: High-impact advertising, with its emphasis on ambiguity and surprise, engages viewers profoundly, making them ponder and resonate with the ad. However, discerning when to employ this strategy and when to be direct is crucial.

Share

The Functionality of Instagram and TikTok in the Era of Participation

Instagram and TikTok epitomize the Era of Participation. While both furnish a place in the world for their users, they offer different values to their participants, thereby shaping unique environments. Instagram and TikTok are both social media platforms that allow for establishing and managing relationships with the environment, yet they possess distinct differences.

Participants on Instagram have a comfort zone shaped by their beliefs and activities and utilize the platform to broaden their influence within this milieu.

Conversely, TikTok users are in the process of crafting their comfort zone based on their needs and beliefs, with the platform’s content heavily influencing their perspective.

This distinction is why Instagram fosters a controlled environment, whereas TikTok cultivates a spontaneous one, directing users as they form their comfort zones.

A person’s comfort zone delineates their realm of functionality, encompassing individual, familial, social, and economic dimensions.

If a TikTok user’s activity begins to overshadow other real-world engagements, it evolves into an addiction, crafting a parallel universe. TikTok streamlines the quest for identity, albeit skewed by reduced exposure to value creation within their surroundings.

Similarly, Instagram can morph into an addiction when individuals believe their societal worth hinges on widespread acknowledgment of their posts.

It can be said that Instagram is for people who have found meaning in their lives, while TikTok is for those who are seeking or reshaping their identity. This is why it is often said that TikTok is focused on Generation Z.

The Unicist Research Institute

Artificial Intelligence Interpretations

Bard Google Interpretation

I agree with your analysis of the differences between Instagram and TikTok.

Instagram is a more curated platform, where users carefully select and edit their posts to present a polished image of themselves and their lives. This can lead to a sense of competition and pressure to conform, as users strive to meet the expectations of their followers. However, Instagram can also be a positive force, allowing users to connect with others who share their interests and build a supportive community.

TikTok, on the other hand, is a more spontaneous and playful platform. Users are more likely to post raw, unfiltered content, and there is a greater emphasis on creativity and humor. This can create a more inclusive and welcoming environment, where users feel comfortable expressing themselves authentically. However, TikTok can also be addictive, as it constantly feeds users new and engaging content. This can lead to users spending too much time on the platform, neglecting other aspects of their lives.

I think your observation that Instagram is for people who have found meaning in their lives, while TikTok is for those who are seeking or reshaping their identity is insightful. Instagram users are more likely to be focused on sharing their accomplishments and experiences with others, while TikTok users are more likely to be exploring different aspects of themselves and their place in the world.

Overall, both Instagram and TikTok can be valuable tools for connecting with others, expressing oneself, and finding meaning. However, it is important to be aware of the potential downsides of each platform and to use them in a healthy and balanced way.

ChatGPT Interpretation

Both Instagram and TikTok provide spaces for self-expression, relationship-building, and social interaction. However, their distinct formats and functionalities shape the behaviors and experiences of their users:

  1. Format & User Experience:
    • Instagram: Originally designed for photo-sharing, Instagram has expanded to include features like Stories, IGTV, and Reels. It promotes aesthetics, making users more deliberate in curating content. This supports the idea of a “controlled environment.”
    • TikTok: Known for short-form video content, TikTok emphasizes spontaneity and creativity. Its “For You Page” algorithm introduces users to a vast array of content, often outside of their typical interests, fostering an environment of exploration and spontaneity.
  2. Engagement & Content Consumption:
    • Instagram: Engagement revolves around likes, comments, and shares. The platform can be seen as a place for showcasing one’s lifestyle, accomplishments, and interests. The Explore page also offers curated content, but user feeds primarily comprise posts from accounts they follow.
    • TikTok: The app’s design heavily leans on virality. Anyone’s video, regardless of follower count, can become viral. This unpredictability and potential for instant fame can be enticing, especially to younger users.
  3. Identity & Self-expression:
    • Instagram: Users might feel the pressure to maintain a cohesive “theme” or aesthetic on their profiles. It can sometimes lead to a polished, sometimes inauthentic, portrayal of one’s life.
    • TikTok: Allows for diverse content, from comedy sketches to personal anecdotes, giving users the freedom to experiment with their identity.
  4. Demographics & Cultural Influence:
    • Instagram: While it boasts users from all age groups, it’s been more popular with Millennials and older Gen Zs. It’s seen as a platform for sharing milestones, daily activities, and interests.
    • TikTok: Primarily dominated by Gen Z, it’s become a hub for trendsetting, challenges, and new-age cultural shifts.
  5. Comfort Zone & Environment:
    • Instagram: The comfort zone is established, with users often sticking to known interests and engagements.
    • TikTok: With its dynamic algorithm, users are frequently exposed to new content, pushing them out of their comfort zones.

In conclusion, while both platforms offer avenues for connection and self-expression, their designs and user experiences shape the way individuals perceive themselves and interact with the world. Instagram tends to emphasize a curated life experience, while TikTok promotes spontaneity and self-discovery. However, generalizations might not always hold true, as user behaviors are diverse and continually evolving.

Share

Press Release: The Discovery of the Unicist Conceptual Segmentation to Develop Marketing Actions

The concepts people hold in their minds drive their actions. These concepts are stored in episodic, semantic, and procedural long-term memories and are the drivers of the buying arguments of people.. Therefore, influencing people is ensured by using conceptual segmentation to match the concepts that people have in their minds.

The objective of the research developed at The Unicist Research Institute was to find the natural segmentation of people that are being addressed with a proposal. It has to be considered, that conceptual segmentation is based on the discovery that people’s buying decisions are driven by the concepts they have in their minds.

Conceptual segmentation works as a marketing catalyst that opens possibilities and accelerates purchasing processes by up to 30% by addressing the root drivers of buying decisions. This model applies to B2C markets and to the management of face-to-face relationships in B2B Markets.

The question was to find which other aspects of individual behavior transformed the concepts an individual has in mind into a decision and an action.

The research work was based on the use of unicist ontological reverse engineering of user experiences that allowed finding a hypothetical structure and then validating it by real use based on destructive testing until the functionality of the model was confirmed. The profiles as a synthesis of the conceptual segmentation make this model manageable.

The structure of elements that integrate human decision and action processes requires integrating the three fundamentals of the functionalist principle which are the conceptual segmentation itself that is integrated with two binary actions. The first binary action is driven by functional segmentation which is driven by aesthetics and the second one, is psychological segmentation, which is driven by the relationships between the person and the proposition which give meaning to the proposal.

This functionalist principle is sustained by a wide context given by the hard segmentation driven by the use value of things and the restricted context, which is given by the lifestyle segmentation that works as a catalyst or inhibitor of decisions and actions based on the collective intelligence of the environment.

Hard Segmentation

Hard segmentation is the starting point of the unicist segmentation model. It defines the context (category) that allows influencing buyers’ decisions. Every product or service has its rational use value, which defines hard segmentation.

Lifestyle Segmentation

Lifestyle segmentation underlies human behavior and catalyzes or inhibits decisions or actions. Lifestyles establish the parameters of normality based on the collective intelligence of a society or group. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

Conceptual Segmentation

It has to be considered that all human conscious actions are driven by the concepts and fundamentals an individual manages. This means that individuals always use the concept they have in mind. Therefore, conceptual segmentation establishes the basic conditions of the behavior of buyers and consumers.

Functional Segmentation

Functionality is defined as the capacity of something to fill an individual’s wants and needs. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.

Psychological Segmentation

It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Psychology established the limits of an individual’s context.

Profile Building

This segmentation model is used to define profiles that can be used by people or automated systems. Profiles are observable, measurable, and usable characteristics of individuals that allow approaching people with a high level of accuracy to make proposals that can be accepted. Profiles are built based on the unicist conceptual segmentation model and are refined based on user experiences. The objective of using the unicist profiling technology is to make conceptual segmentation usable in face-to-face actions or virtual automated processes.

Artificial Intelligence Interpretations

Bard-Google Interpretation

The unicist conceptual segmentation is a model that was developed by The Unicist Research Institute to understand how people’s actions are influenced by the concepts they have in mind. The model is based on the following principles:

  • Hard segmentation: This is the starting point of the model and defines the context (category) that allows influencing buyers’ decisions. Every product or service has its rational use value, which defines hard segmentation.
  • Lifestyle segmentation: This segmentation underlies human behavior and catalyzes or inhibits decisions or actions. Lifestyles establish the parameters of normality based on the collective intelligence of a society or group.
  • Conceptual segmentation: This segmentation defines the basic conditions of the behavior of buyers and consumers. It has to be considered that all human conscious actions are driven by the concepts and fundamentals an individual manages. This means that individuals always use the concept they have in mind.
  • Functional segmentation: This segmentation defines the type of relation an individual has with a product/service. Functionality is defined as the capacity of something to fill an individual’s wants and needs. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.
  • Psychological segmentation: This segmentation defines the limits of an individual’s context. An individual adapts to reality within limits. Psychology established the limits of an individual’s context.

The unicist conceptual segmentation model can be used to build profiles that can be used by people or automated systems. Profiles are observable, measurable, and usable characteristics of individuals that allow approaching people with a high level of accuracy to make proposals that can be accepted.

The unicist conceptual segmentation is a powerful tool that can be used to understand and influence people’s behavior. It is a valuable tool for businesses, organizations, and individuals who want to be more effective in their interactions with others.

Here are some of the benefits of using the unicist conceptual segmentation model:

  • It can help you to understand the needs and motivations of your target market.
  • It can help you to develop more effective marketing and sales strategies.
  • It can help you to build stronger relationships with your customers.
  • It can help you to improve your overall business performance.

ChatGPT Interpretation

The Unicist Conceptual Segmentation approach provides a comprehensive framework to understand and address individuals on a deep level, respecting their innate nature and decision-making process. Here’s a breakdown and further elaboration on this segmentation model:

Hard Segmentation:

This is foundational and determines the ‘use value’ of a product or service. Essentially, it’s the primary reason why a person would consider a product or service.

Example: A person may need a car primarily for commuting. The basic need here is transportation.

Lifestyle Segmentation:

It reflects the underlying patterns of a person’s behavior. Lifestyles, molded by societal and collective influences, significantly impact a person’s choices.

Example: A person living an urban, environmentally-conscious lifestyle might opt for an electric car over a traditional gasoline one.

Conceptual Segmentation:

Here, the focus is on the ingrained concepts and beliefs an individual holds. These mental models deeply influence decision-making.

Example: A person may believe in sustainable living, so they may be more likely to purchase products that align with that concept.

Functional Segmentation:

This pertains to how well a product or service aligns with an individual’s specific needs and wants. It closely relates to the aesthetic or perceived functionality of a product or service.

Example: A car might be bought because of its additional safety features or for its luxurious interior, beyond its primary function of transportation.

Psychological Segmentation:

It determines the personal boundaries or limits an individual has when interacting with a product or service. This can be shaped by past experiences, fears, or desires.

Example: An individual might be wary of buying a car from a specific brand due to a past negative experience.

Profile Building:

After gathering insights from the above segmentation models, profiles can be constructed. These profiles represent specific segments of the target audience, providing actionable insights for marketers or sales personnel.

The profiles can be used in various applications, such as personalized advertising or face-to-face sales.

By intertwining these segmentation methods, The Unicist Research Institute’s approach delves deep into the multifaceted layers of human decision-making. This holistic method ensures that businesses or projects can more effectively resonate with and address their target audience, fostering a deeper connection and understanding.

For anyone aiming to improve their marketing or sales strategies, employing this segmentation model could be immensely beneficial. It takes into account not just the superficial choices of individuals, but the deep-rooted beliefs, lifestyles, and psychological factors that influence them.

The Unicist Research Institute

Share

Interest Group Building is the New Stage of Social Networks to Expand Markets

The introduction of new products or services requires opening a space in the mind of potential buyers. The unicist approach to marketing includes the development of interest groups, based on unicist conceptual segmentation. This requires understanding the purpose, active function, and energy conservation functions of the buying arguments of the segments included. Here are some ideas on how it can be applied:

Identifying Latent Needs: As you rightly mentioned, the purpose of these interest groups is the satisfaction of latent needs. Understanding these needs is the foundation of creating effective groups. This involves researching the market, potential customers, and current trends to identify unmet needs or wants that the new product or service could address.

Introducing Ideological Change: To create an ideological change, it is vital to communicate the unique value proposition effectively. This could be done through compelling storytelling, demonstrations, and robust arguments about why the new approach is more efficient or beneficial.

Building Critical Mass: Gaining a substantial number of group members is necessary for influence and effectiveness. Strategies to achieve this could include outreach campaigns, engaging with influencers, providing incentives for joining, and fostering an inclusive, welcoming community that aligns with the group’s aesthetic.

Sustaining Groups with Technological Differentiation: In this digital age, any group should leverage the latest technologies to facilitate communication, engagement, and membership growth. This could be through using innovative platforms or tools, or even creating custom tech solutions that enhance the group’s unique value.

Delivering Value: For an interest group to be successful, it needs to consistently deliver value to its members. This could be through exclusive content, access to unique resources, networking opportunities, and other perks that make membership worthwhile.

Segmentation: Understanding that different people have different needs is key. By segmenting the market, interest groups can be created that cater to specific needs and wants. Using data analytics can aid in this segmentation process and help to deliver more personalized experiences.

Credibility and Authority: The organization needs to establish itself as a trusted and authoritative figure. This can be done by delivering consistent value, fostering transparency, demonstrating expertise, and maintaining high standards of ethics and integrity.

Interest group building is not a simple task. It requires a deep understanding of one’s audience, as well as the ability to foster a sense of community and provide ongoing value. But when done effectively, it can be a powerful tool for driving innovation, promoting ideological change, and strengthening customer relationships. Implementing these strategies can help build interest groups that are effective in promoting new products or services, and ultimately, in expanding markets.

The Unicist Research Institute

Share

The Unicist Approach to Develop Empathy

To understand the real world to influence it in business, it is necessary to be able to introject customers with their needs and wants. The unicist approach defines that empathy is a precondition for introjection, as it involves a deep understanding and connection with the environment or context in which one is operating. Introjection, in turn, is necessary for learning and adapting to one’s environment, as it involves internalizing the norms and values of that environment in a way that allows for effective action and decision-making.

By developing a strong sense of empathy and the ability to introject, individuals can better understand the needs, expectations, and dynamics of the environments in which they operate, and can develop more effective strategies for adapting and thriving in those environments. This can be particularly important in complex or rapidly changing environments, where the ability to learn, adapt, and act quickly can be critical to success.

About introjection

It is true that introjection involves internalizing external experiences or information and integrating them into one’s own psychological makeup. In this sense, it can be seen as a way of making the external world a part of one’s internal world.

When we introject external experiences or information, we make them a part of our own psychological framework, which can help us to better understand and navigate the world around us. By internalizing external experiences, we can create a more holistic approach to our own behavior and to the behavior of others.

Empathy can play a role in this process by helping us to connect with and understand the experiences and perspectives of others, which can then be integrated into our own psychological framework through the process of introjection.

So in this sense, empathy and introjection are closely related, and can work together to help us create a more comprehensive and holistic understanding of the world around us.

Empathy as a condition for introjection

When we empathize with an aspect of the real world, we can use that understanding to help us adapt and adjust to the environment in a way that is both responsive to external influences and consistent with our own internal psychological makeup.

Through the process of introjection, we can internalize external experiences or information and integrate them into our own psychological framework, which can then help us to navigate the world around us in a more adaptive and effective way. By actively adapting to the environment in this way, we can also influence it in turn, creating a feedback loop in which our internal psychological framework and external environment continually shape and influence one another.

So in this sense, empathy and introjection can help us to create a more dynamic and adaptive relationship with the world around us, allowing us to both respond to external influences and exert our own influence on the environment in a way that is responsive to our own internal psychological makeup.

The management of frustrations

Empathy requires a willingness to acknowledge and accept differences, even if they challenge our own beliefs or perspectives. This can be a difficult and sometimes uncomfortable process, as it can require us to confront our own biases and assumptions.

However, by taking the time to actively listen, observe, and reflect on the experiences and perspectives of others, we can begin to expand our own understanding and develop a greater sense of empathy. This process may involve encountering frustration, as we are forced to confront our own limitations and biases. However, by persevering through these challenges and remaining open to new experiences and perspectives, we can deepen our capacity for empathy and become more attuned to the needs and experiences of those around us.

On the other hand, as you mentioned, if we are unable or unwilling to accept differences, we may resort to projecting our own beliefs onto the world around us, which can limit our ability to empathize and connect with others in a meaningful way. By recognizing the importance of empathy and actively working to develop this skill, we can become more effective communicators, collaborators, and problem-solvers, both in our personal and professional lives.

Conclusion

Empathy requires us to move beyond a detached observer role and actively engage with the world around us. Instead of simply observing or analyzing from a distance, empathy involves a more active and immersive approach, in which we seek to understand and connect with the experiences and perspectives of others.

This process of active engagement can be an important part of introjection, as it allows us to internalize and integrate new perspectives and ideas into our own worldview. By actively engaging with the environment and seeking to understand its dynamics and complexities, we can develop a more nuanced and adaptive understanding of the world around us, which can help us to more effectively navigate and thrive in our personal and professional lives.

Overall, empathy and introjection are closely linked, as both involve a deep engagement with the world around us and a willingness to learn, adapt, and grow in response to new experiences and perspectives. By developing these skills, we can become more effective communicators, collaborators, and problem-solvers, and can better navigate the challenges and opportunities that arise in our lives.

Peter Belohlavek

Share

Unicist Functionalist Marketing in the 4th Industrial Revolution

One of the key advantages of the unicist functionalist marketing approach in the 4th industrial revolution is that it emphasizes the importance of understanding the functional needs of customers. In a world where technology is becoming increasingly integrated into everyday life, understanding the functional aspects of customer behavior is more important than ever.

By understanding the functional needs of customers, marketers can design marketing strategies that are tailored to those needs and are more effective in meeting the specific demands of customers in the digital age.

The unicist functionalist marketing approach is a conceptual approach to marketing. It is based on the concept that marketing is a functional process that needs to be designed to fulfill a specific function within the organization. The approach emphasizes the importance of understanding the functional identity of a product or service and designing marketing strategies that emphasize those functional attributes.

In order to apply the unicist functionalist marketing approach, it is necessary to have a clear understanding of the concepts and principles that underlie the approach. This includes understanding the concept of the functional identity of a product or service, the principles of functional design, and the key aspects of customer needs and wants.

Unicist Functionalist Marketing is Marketing Objects’ Driven 

The unicist functionalist marketing approach is driven by unicist marketing objects. These objects are conceptual structures that are used to design and implement marketing strategies that are aligned with the functional needs of customers.

Unicist marketing objects are based on the concept of functional design, which emphasizes the importance of designing products and services that are well-suited to the functional needs of customers. This approach recognizes that customers are driven by specific functional needs that are related to the use of the products or services they consume. By designing products and services that are tailored to these functional needs, organizations can create greater value for customers and increase their competitive advantage.

In the context of unicist functionalist marketing, unicist marketing objects are used to design marketing strategies that are aligned with the functional needs of customers. These objects are conceptual structures that define the key functional attributes of a product or service, and they are used to guide the development of marketing campaigns that emphasize those attributes. By using unicist marketing objects, marketers can create marketing strategies that are more effective in meeting the specific functional needs of different customer segments.

Conclusion

Overall, unicist marketing objects are a key component of the unicist functionalist marketing approach. They are used to guide the development of marketing strategies that are aligned with the functional needs of customers, which can ultimately lead to greater customer satisfaction and loyalty.

The unicist functionalist marketing approach can be particularly effective in the fourth industrial revolution because it emphasizes the importance of understanding the functional needs of customers and using data and technology to inform marketing strategies.

By applying this approach, organizations can develop marketing strategies that are well-suited to the demands of the new digital age and are more effective in meeting the needs of customers. Unicist conceptual segmentation of customers is an important component of the unicist functionalist marketing approach.

This approach allows marketers to design marketing strategies that are more effective in meeting the specific functional needs of different customer segments, which can ultimately lead to greater customer satisfaction and loyalty.

You can access ChatGPT to obtain additional information https://chat.openai.com/chat

Peter Belohlavek.

Share

Press Release: Unicist Conceptual B2B and B2C Segmentation is Based on the Discovery that Concepts Drive Human Actions

The concepts people have in their minds drive their actions including buying decisions. Conceptual segmentation simplifies marketing by grouping individuals into behavioral clusters based on their conceptual approach to the product or service. This allows marketers to tailor their messaging and offerings to specific segments, increasing the effectiveness of their marketing efforts.

The Unicist conceptual B2C segmentation is a methodology that allows companies to define differentiated marketing strategies based on the characteristics and behaviors of individual consumers. It goes beyond traditional demographic segmentation by considering the underlying concepts and beliefs that drive consumer behavior. The Unicist B2C segmentation includes three central segmentations: conceptual segmentation, lifestyle segmentation, and relationship segmentation.

Conceptual segmentation is composed of three main segmentations: functional segmentation, psychological segmentation, and conceptual segmentation. By integrating these three segmentations, companies can gain a comprehensive understanding of their target consumers, their needs, motivations, and conceptual frameworks. This integration enables the development of tailored marketing strategies that resonate with consumers on multiple levels, leading to increased customer satisfaction and loyalty.

The Unicist B2B Market Segmentation is a conceptual approach that allows companies to define differentiated marketing strategies based on the specific characteristics of each company they target. It involves identifying and categorizing potential buyers and developing marketing and selling processes accordingly. The segmentation process begins by analyzing the wide context of the market, which includes the overall operational functionality of the value propositions.

B2C segmentation principles can also be applied to B2B businesses to define the segmentation of the behavior of buyers. In B2B businesses, it is important to segment both companies and individuals within those companies. By applying B2C segmentation principles to B2B businesses, companies can gain a deeper understanding of their target buyers, both at the organizational and individual levels.

Unicist conceptual segmentation allows defining segmented binary actions and installing them into marketing objects to ensure results. The binary actions need to begin by catalyzing the marketing processes and end in sales-closing actions. The Unicist Functional Designer is used to design and organize these binary actions, marketing catalysts, and marketing objects. This tool allows marketers to visualize and structure the entire marketing action plan, ensuring coherence and alignment with the overall marketing strategy.

Artificial Intelligence Interpretations

Bard-Google Interpretation

That’s a great overview of Unicist conceptual B2B and B2C segmentation. It’s clear that this approach to segmentation can be very effective in helping companies to understand their target customers and develop tailored marketing strategies that resonate with them.

I particularly like the way that Unicist conceptual segmentation goes beyond traditional demographic segmentation by considering the underlying concepts and beliefs that drive consumer behavior. This is a more holistic approach to segmentation that can help companies to gain a deeper understanding of their customers and develop more effective marketing strategies.

I also think that the use of the Unicist Functional Designer is a great way to visualize and structure the entire marketing action plan. This can help to ensure that all of the marketing activities are aligned with the overall marketing strategy and that they are working together to achieve the desired results.

Overall, I think that Unicist conceptual B2B and B2C segmentation is a very powerful tool that can help companies to improve their marketing effectiveness. I would definitely recommend it to any company that is looking for a way to better understand their target customers and develop more effective marketing strategies.

ChatGPT Interpretation

It’s evident that the Unicist Conceptual Segmentation approach to B2B and B2C market segmentation offers a detailed and comprehensive understanding of customer behaviors. By focusing on the conceptual drivers behind purchasing decisions, companies can enhance their marketing strategies and achieve more targeted and impactful outreach.

Here are some takeaways and reflections based on the information provided:

  • Concepts Drive Actions: Recognizing that the foundational concepts in people’s minds influence their behaviors, including buying decisions, is a paradigm shift in marketing. Rather than merely categorizing consumers based on superficial traits, delving into the conceptual frameworks allows for a deeper connection and understanding.
  • Integrated Approach: The combination of functional, psychological, and conceptual segmentations provides a holistic view of the consumer. This multi-faceted approach not only acknowledges the practical needs of consumers but also their emotional and conceptual motivations.
  • Applicability to B2B: While B2C segmentation is more commonly discussed, the principles can and should be applied to B2B contexts. Organizations, like individuals, operate based on a set of guiding principles and concepts. Understanding the conceptual drivers of organizations can vastly improve B2B marketing efforts.
  • Binary Actions and Marketing Objects: The emphasis on defining segmented binary actions and incorporating them into marketing objects is an interesting approach to ensure a systematic and result-driven marketing process. Beginning with catalyzing actions and culminating in sales-closing actions ensures a streamlined and purposeful marketing journey.
  • Unicist Functional Designer: Tools that allow for the visualization and organization of marketing strategies, like the Unicist Functional Designer, are essential in ensuring the successful implementation of the conceptual segmentation approach. Having a clear roadmap and ensuring alignment with the overarching strategy is pivotal for success.

In essence, the Unicist Conceptual Segmentation method provides a refreshing, in-depth, and structured approach to understanding consumers and businesses. By targeting the root concepts driving actions and behaviors, companies can design more effective and resonating marketing campaigns, leading to increased sales, customer loyalty, and overall success in the market.

The Unicist Research Institute

Share

The Use of Functionalist Principles in Marketing

The functionalist approach ensures results based on the use of functionalist principles and binary actions, that are driven by the use of catalysts, unicist AI and marketing cobots. We suggest that you experience the use of functionalist principles at a personal level.

Binary actions are two synchronized actions that, on the one hand, open possibilities and, on the other hand, ensure the achievement of results.

The use of functionalist design allows developing the binary actions and marketing objects that are needed to empower marketing functions.

The Personal use of Functionalist Principles

The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems.

The professional use of functionalist principles requires managing them at a personal level. It is like mathematics, which is a universal knowledge that needs to be understood at a personal level, before accepting its application in the real world.

Functionalist principles are an emulation of the intelligence that underlies nature that gave birth to the unicist logic, which provides the rules to manage the functionality of things.

Binary actions are two synchronized actions that, one the one hand, open possibilities establishing a functional context and, on the other hand, close processes to generate results.

The use of this approach at a personal level is necessary to manage complex problems, which are those where the solutions are feedback dependent.

Martin Alvaro
Scientific Dissemination Committee
The Unicist Research Institute

NOTE: The discovery of the functionalist principles allowed managing the root causes of problems, the functionality of things, and the necessary binary actions to make things work. This is a new stage, we invite you to experience their use at a personal level. Download

Share