.The discovery that the concepts people hold in their minds drive their actions gave access to the root causes of buying decisions.. We propose developing CRM Apps that empower the operational and analytical use of CRM with a root cause approach to buying decisions that enhances marketing effectiveness by over 20%

The Unicist CRM Root Cause App manages the root causes underlying buying decisions, simplifying marketing processes and increasing sales by substantially enhancing the influence of value propositions.

The Apps identify and manage the root causes behind buying decisions, simplifying marketing and increasing sales by enhancing value propositions. It includes two applications for managing B2C and B2B sales, tailored to specific products, brands, and markets.

These apps use unicist binary marketing actions and objects to influence customers..

Integrating the Root Cause Approach with Data-Based Decision Making

Representing the functionalist principles and the binary actions that manage root causes in adaptive environments as fuzzy sets provides a logical framework for designing and managing adaptive systems.

The mathematics of the unicist ontogenetic logic and the unicist epistemology of division form the foundation for an effective approach to managing adaptive systems and environments based on their functionalist principles and binary actions.

By enabling the quantification of essential elements, the development of causal indicators, and the integration of these indicators into a root cause scorecard, this approach supports data-based decision-making.

The Unicist CRM Root Cause App

The Unicist CRM Root Cause App integrates operational and analytical CRM management with a root cause approach to buying decisions. It identifies and manages the root causes behind buying decisions, simplifying marketing and increasing sales by enhancing value propositions.

It includes two applications for managing B2C and B2B sales, tailored to specific products, brands, and markets. Root cause marketing is supported by the Unicist Marketing Lab, which applies the functionalist approach to marketing using Unicist AI and Generative AI. The core characteristics of this root cause approach are the following:

The Unicist Root Cause Scorecard

The Root Cause Scorecard is a tool designed to measure the functionality of marketing, grounded in the unicist functionalist approach, which focuses on the root causes of buying decisions. It measures the functionality and effectiveness of binary marketing actions and objects to ensure optimal performance. The scorecard enables detailed monitoring of the underlying root causes that drive buying decisions and the overall marketing processes.

1. Conceptual Segmentation

The discovery that people’s buying decisions are driven by the concepts they hold in their minds and that these concepts have a triadic structure that defines the functionality of their actions made conceptual segmentation essential to empowering marketing processes.

The comfort zone of individuals defines the context of the conceptual segmentation and is the place where the marketing catalysts need to be installed.

2. Root Cause-based Sales Arguments

Buying decisions are managed by the concepts people have in their minds. Sales arguments are complementary to buying arguments, which implies addressing the concepts, aesthetics, and the type of bond buyers establish with the products or services. Products and services have two types of conceptual attributes:

• Intrinsic attributes: Defined by their characteristics that determine their reliability.
• Extrinsic attributes: Known as features, which address their use value and functionality.

3. Unicist Binary Marketing Actions & Objects

Binary marketing actions consist of two actions that address the root causes of buying decisions, where the first action opens possibilities by generating a reaction, while the second action complements this reaction, allowing it to close sales.

Matching the concepts people have in mind is the essential characteristic of binary marketing actions.

This is achieved using marketing objects that match the behavioral objects, which include:

• Commercial objects: Match the idea people are buying.
• Semantic objects: Provide the knowledge needed to ensure people’s comfort zone.
• Semiotic objects: Ensure the buying process.
• Branding objects: Enhance the influence of products, services, and organizations.
• Catalyzing objects: A special type of object necessary to open marketing processes by addressing latent needs when there are no urgent needs in the minds of potential buyers.

The Use of the Unicist Conceptual Designer

The root cause apps are developed and updated using the Unicist Marketing Lab, which is a conceptual designer that manages the functionalist principles, binary actions, and objects of marketing processes. The lab uses the functionalist approach to marketing, driven by Unicist AI and Generative AI, to match the root causes of buying decisions.

The objective of Root Cause B2C Marketing is to address the concepts people have in their minds that drive their buying decisions, define conceptual segmentation, and follow the buying processes determined by buyers’ comfort zones.

In B2B Marketing, the concepts in people’s minds are replaced by the functional needs of potential buyers, which are defined by product differentiation.

Additionally, the comfort zone is replaced by the complementation between buyers and providers.

Summary

The Unicist CRM Root Cause App upgraded CRM management by integrating operational and analytical CRM with a root cause approach to buying decisions. It identifies and manages the underlying concepts that drive buying behavior, enhancing value propositions and increasing sales effectiveness.

The app includes tailored solutions for B2C and B2B sales, supported by the Unicist Marketing Lab using Unicist AI and Generative AI. Through conceptual segmentation, root cause-based sales arguments, and unicist binary marketing actions, it enables businesses to align with customer behavior and maximize influence.

Annex

The Framework of the Functionalist Approach for Business Growth

• The Unicist Functionalist Approach provides a comprehensive technology for managing adaptive systems by focusing on their intrinsic functionality. It addresses business functionality through the use of Unicist Binary Actions to drive sustainable growth.
  
  
• Unicist AI was created to emulate human intelligence and develop solutions based on the rules of Unicist Ontogenetic Logic. Its integration with Generative AI enables the emulation of conscious reasoning processes by using the Unicist Research Library as its long-term memory.
  
  
• Unicist Conceptual Design is a logical methodology, supported by Uncist AI, developed to manage the functionality of business processes using binary actions. This approach ensures the synchronization of processes by applying unicist ontogenetic logic to guarantee the achievement of results.
  
  
• Unicist Binary Actions consist of two synchronized actions: the first expands possibilities, provoking reactions in the environment; the second complements these reactions to ensure results. This methodology ensures that all actions are directed toward achieving outcomes.
  
  
• Unicist Root Cause Management optimizes business processes by addressing their inherent functionality. By identifying root causes and applying binary actions, organizations can develop operational solutions that are validated through unicist destructive tests, ensuring their reliability and effectiveness.
  
  
• Unicist Root Cause Scorecards are designed to measure the causality of business processes. They provide a detailed analysis of causal indicators based on binary actions, enabling organizations to track progress and make informed, functionality-based decisions.
  

Access the discoveries that made the Functionalist Approach possible at The Unicist Research Institute.

Discoveries That Made Addressing Root Causes Possible

• Unicist Double Dialectics: Provides the structural framework and dynamics of the intrinsic and extrinsic functionality of adaptive systems, whether they are living beings or artificial entities.
• Ontogenetic Intelligence of Nature: Demonstrates that the intelligence of nature operates through a double dialectical approach, observable in the functionality of atoms, DNA, and biochemistry.
• Unicist Ontogenetic Logic: Establishes the logical framework that emulates the intelligence of nature and regulates the functionality, dynamics, and evolution of living beings and adaptive entities of any kind.

The Unicist Research Institute