Functional marketing introduced an upgrade in marketing processes. While empirical marketing is based on the know-how of buying and marketing processes, functional marketing adds to the know-how, the know-why of buying decisions and of marketing actions. Empirical marketing uses multiple unidirectional cause-effect actions while functional marketing uses synchronized binary actions to influence buying processes. The […]

Marketing takes place in the mind of the potential buyer. Therefore, it is necessary to know how the buying process works before a marketing strategy can be defined. The discovery that the concepts people have stored in their long-term memory drive their actions, allowed developing a conceptual segmentation model that permits finding the buying arguments […]

The strategy to generate interest applies to any kind of actions where one of the participants is promoting an idea or action. It applies to personal issues, education, social behavior, businesses and any kind of situation where something new is being introduced. The generation of interest is a basic condition in marketing processes. It applies […]

The B2B marketing process of differentiated and innovative products / services requires the integration of sponsors. This B2B marketing process includes the participation of 4 basic roles: The decision makers The users The gatekeepers The sponsors There are two alternative paths to introduce a new proposition: The approach to decision makers, which is the natural […]

The introduction of breakthrough innovations in a market fully depends on the capacity to interpret and satisfy the latent needs of a segment or multiple segments. The discovery of latent needs, which are hidden behind social taboos and myths, depends on the ability of understanding which of the utopias posed by the segments define the […]

The discovery that the concepts individuals have drive their action and therefore their buying decisions, drove to the development of the unicist conceptual segmentation model. If a value proposition does not fit within the concept the buyer has in her/his mind,, the possibilities to buy are equal to ”0”. Concepts describe the functionality of a […]

Ambiguous language is the natural language for creating an empty space in the client’s mind. It is the key to open markets, and the necessary language to build commercial counter-cycles. The particularity of the use of this language is that it opens the boundaries. Its ambiguity makes it the necessary language to establish a dialogue […]

Business happens in the future and requires dealing with the unknown. Managing market growth, where by definition one seeks to expand the boundaries, makes it naturally necessary to deal with the unknown. Just as an architect does when designing a house; he visualizes a solution, which does not exist today, designs it, and makes it […]

The unicist testing rooms were designed to manage on-line  the commercial processes of differentiated value propositions with  prospective customers or clients. They are based on exploring what is possible to be achieved, the root-causes of the solutions and the clarification of how the solutions work. The Coronavirus-crisis introduced, in one step, the 4th Industrial Revolution […]

Buying decision are driven by the instantaneous actions of the Conceptual Short-Term Memory that use the information stored in the Long-Term Memory.

The Unicist AI Monitor allows organizing adaptive systems and environments and finding the root causes of their functionality.

CyberComs do not work as drivers of buying actions, but as catalysts of buying processes, that require generating influence on a “preexisting” process, establishing synergy with the needs of the customers to generate buying decisions. Digital marketing is an extreme simplification that requires managing a conceptual approach to integrate the cyber-processes with the mental processes.

When communicating, selling an idea, a product or a service, the generation of interest is a core aspect in which an initial unilateral action needs to become an influential adaptive process to be successful. Developing an influential impact is the driver for the generation of interest. There is no possibility of generating any interest in an idea, product or service if there is no influential impact to make it possible. Understanding the root drivers of an influential impact can help design the architecture of communication strategies and design the way to test such strategies in action.

The unicist marketing technologies have been developed at The Unicist Research Institute to manage the root-causes of buying processes. Unicist Conceptual Marketing is an approach based on the use of business objects and the unicist segmentation.

A mindset is a pre-concept that establishes a decision framework that avoids personal risks. Mindsets are built upon actual successful experiences that are stored in the long-term memory of individuals. There are specific mindsets that deal with business problem solving and social mindsets that establish the framework of personal interaction.

Unicist Marketing Demonstration processes are the way to install a new idea in the mind of a potential client. They are an application of the use of semantic objects, which sustain the demonstration process avoiding the need of facing conflicts produced by the introduction of new knowledge.

The unicist approach to human behavior and communication is based on the fact that human actions are driven by the concepts they have. Therefore, any time an influential communication is posed, the “Conceptual Short-Term Memory” (CSTM) becomes activated to apprehend the “gist” of the message.

Subjectivism is the anti-concept of adaptive behavior that destroys the possibility of dealing with adaptive environments. That is why subjectivism is a functional behavior in authoritarian and anarchic environments where it provides an over-adaptive participation that mitigates the perception of authoritarianism and individualism.

The unicist marketing approach is based on the fact that human actions are driven by the concepts people have. This implies that if the functional concepts individuals have are known, then their behavior can be predicted and influenced with a high level of accuracy. Unicist Behavioral Marketing, also named Unicist Object Driven Marketing, is an […]

Unicist advertising is based on double dialectical communications that integrate the objective of stimulating the need of a solution that is being proposed with the confirmation that the credibility is ensured.

Bestsellers are such because they use pastime language and allow readers to project all the bad feelings on the book. The unicist standard for future research allows making inferences from particular facts to universal conclusions based on the homology of their fundamentals. The nature of bestsellers is that they respond to the needs of a […]

We invite our partners and associates to participate in the Think Tanks that deal with the installation of “Unicist Technologies” in small, midsize and large companies. There is a New Standard that has been established to manage the introduction of new technologies that has been developed in applications that began in 1981 and that have just been finished. After having read this information you will become aware that we invite to participate those associates who consider our technology as a “non-redundant” added value for their activities. This is a high-value business.

Catalyzing business objects are elements of the restricted context of a system that can be used to influence other objects to accelerate their work. They are not part of the system they accelerate. Catalyzing objects are energy conservation functions of a superior level that influence the use of the energy of a system. Their main […]

The unicist logical approach to marketing allowed developing a profiling technology that allows beginning with the hard characteristics of a segment, integrating the functional, psychological, conceptual and lifestyle segmentations to define the customer profile that allows dealing with a segment based on predictors and observable characteristics.

Adaptive decision making requires developing adequate subliminal stimuli that give answers that provide the “genetic” security to facilitate the decision making processes. It is necessary to provide functional subliminal information that allows establishing a safe environment in which people are able to satisfy their needs.

Innovations need to be sustained by a gravitational force that gives them meaning. They are utopias or meaningless ideas if they do not have a gravitational force that sustains them. They need to work using subliminal communication.
The gravitational force that sustains our value propositions is given by the Paradigm Shift in Sciences that is introduced by the The Unicist Research Institute.

The reseach on the Unicist Ontology of Words showed how empty words drive pastime activities and ambiguous words drive adaptive work in business. When a business uses mottos like “World leaders in their specialty” or “The power of our organization and the credibility of our people”, there are two possibilities:
-They are ambiguous words to allow people to make their own interpretation
-They are empty words because there is no content to sustain the motto

Confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied. The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market. There are two possibilities in the confrontation of conquest. There can be a market leader occupying the marketplace or there can be no leader..

Lifestyle segmentation underlies human behavior. Lifestyles establish the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

Object Driven Marketing, based on the Unicist Theory, allowed establishing an upgrade of the use of Linkedin. See video at: https://www.youtube.com/UnicistStandard

LinkedIn allows sustaining the building of Interest Groups that allows expanding B2B markets based on using the adequate profiles that identify the three levels of functional segmentation that are needed to develop image-driven, sponsor-driven or referral-driven marketing strategies.

The functionality of LinkedIn as a B2B marketing vehicle depends on the capacity the participants have to build an interest group. It can be very helpful for those who decide to use this vehicle to learn from the origins of the Rotary Club.

Unicist commercial objects are adaptive systems that have been developed to install ideas in the mind of the potential customers. These ideas need to follow the steps of object driven marketing. The goal of commercial objects is to manage commercial processes for supply driven markets and for highly differentiated products or services.

Internet needs to be considered as an environment that establishes a context that allows fostering complementation. It also sustains virtual collaboration, which drives towards establishing actual business relationships. Internet is becoming a “Virtual Emulation of the Real World” which drives to major changes in its development and use.

The Unicist Psychological Market Segmentation was discovered at The Unicist Research Insititute. It has been applied for more than 25 years until it could be integrated in the Conceptual Psychology as a behavioral object. It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Psychology established the limits of an individual’s context. You can access a synthetic document on Unicist Market Segmentation at: http://www.unicist.org/repo/#Marketing

Solutions are omnipotent fantasies unless they have been tested. Solution testing implies testing their functionality and requires a precise design of the tests. The “trial and error” use of solutions is not a pilot test. Pilot tests have two objectives: 1) Falsification of knowledge 2) Validation of knowledge

This is an invitation for graduates, from all over the world, to participate in what is the next stage in marketing applied to global businesses using the unicist object driven technologies. We invite young graduates, who are open to deal with the new stage in behavioral sciences applied to marketing to work in these marketing projects. These projects are developed by Think Tanks in which they would participate. There are sponsored learning programs for the applicants.

By Peter Belohlavek – The building of new commercial relationships in B2B businesses requires having the necessary “gravitational force” to influence others and being able to establish a new complementation that allows developing a functional and personal bond that benefits both parts. Different cultures require different stages to build new relationships that drive to differential levels of social capital. Access: https://plus.google.com/+UnicistOrg

The Unicist Dialectics allows dealing with human adaptive systems managing the integration of their double dialectical behavior. With this double dialectical approach (purpose – active function, purpose – energy conservation function) one can understand the structure of an adaptive system and its evolution.

Rational products are those in which the functional use value of the product prevails in the buyer’s decision. In order to better understand this process we will begin by describing the object driven marketing of rational products. Every selling process is based on a brand. Nothing exists without a brand. Even extreme commodities have a brand based on the origin of the product or service. Brands represent the subjective context that gives birth to a selling process.

The Unicist Psychological Segmentation is based on Conceptual Psychology. It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Conceptual psychology established the limits of an individual’s context. Psychology defines the personal myths of individuals. Fallacious myths produce stereotypical behaviors.

The unicist logical approach to B2B marketing is based on segment-ing the companies while, within such companies, the B2C segmentation is used to segment the individual participants in a commercial process. The B2B marketing process has been specially designed for supply driven markets, although it is fully applicable to demand driven markets considering that in this case it is necessary to sustain significant product/service differentiations.

“Cooperation in Diversity” is much more than our motto. It is a way of living.

Selling is just helping to buy, but it requires knowing what the potential customer need and integrate it with their delivery proposals. Fear impedes grasping the ontology of a solution for a client. Selling implies being able to integrate the existing needs of prospects and their buying arguments in order to build a selling argument.This process is hindered when the salesmen/women feel unsecure.

The unicist logical approach to marketing is a process that defines the active selling actions following the synchronicity of the buying-decision process, which allows minimizing the effort to influence potential buyers while optimizing results. The unicist adaptive marketing process requires integrating both the active selling process with the “receptive” buying-decision processes that establish the limits of the possibilities of ethical marketing actions.

The use of ambiguous language is a necessary tool in business. It opens new doors if one knows how to read the feedback one gets. But it is dysfunctional when used at an operational level. That’s why it’s been the subject of bad press when the nature of its functionality is not understood, and is used at an operational level as a synonym of vagueness.

The future scenario for Object Driven Marketing was developed by the Future Research Lab to provide information on the next step in marketing in the XXI Century. The following synthesis of the results of the research shows what is already happening in the market and how these actions will evolve due to the use of the technologies that are now available.

Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the clients and expand the markets. Segments necessarily preexist to segmentation. […]

The universal market segmentation describes the basic attitudes that drive individuals when they are buying. If you are able to approach each individual based on her/his basic attitude all what you are proposing will become credible. The attitude of individuals defines the first reaction of a person when a proposal is made. These segments are valid for any process where an individual is buying a product, service or idea.

The research on the conceptual structure of benchmarks, developed at The Unicist Research Institute, showed the different levels of energy consumption in the learning process involved in benchmarking and the nature of recreating versus copying. The objective of benchmarking is to learn from the market.

The unicist approach to manage the competitive triangle in business provides the information to define the possibilities of accessing a new market or specifically a new customer or client. The ontogenetic map of the competitive triangle has been designed to define the fundamentals to expand the boundaries of the commercial operation of a business.

Growth would be infinite if people were open minded and able to build successive complementary solutions.

Amendments are the “quality assurance” of the relationship management processes.

A market confrontation is won by the one who is able to build a common place where the needs of the client and the value proposition fit in.

Happy New Year

Dualistic thinking provides the logical approach to deal with unicist minimum strategies. Without them, the unicist maximal strategies would “explode”.

The Unicist Business Residency is the approach that has been chosen to install the Unicist Referral Distribution (URD) model.

Confrontations of supremacy take place between the leader and the second leader of the market. When there are no absolute leaders or no second leaders, there are no supremacy confrontations.

The innovation of object driven marketing and object driven selling introduced by the unicist approach simplified the marketing approach based on the knowledge of the nature of segments and marketing mix and of the buying process.

The market confrontation between leaders is a very special subject. Only individuals who have been in a leading position can understand it.

Before the Unicist Approach the market confrontations happened based on empirical knowledge and intuition. This produced extraordinary successes and failures.

The unicist approach to marketing includes the use of an ontological segmentation model to define the segments and the use of object driven marketing processes to develop the marketing actions.

Press Committee NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,200 unicist ontological researches were developed since 1976 until December 2011 in the field of individual, institutional and social evolution. They included the […]

The Unicist Approach to Businesses: Plans A, B, C and D

The Unicist Research Institute promotes: 2012, the year of the “Possible”.

The Unicist Approach: Making things Possible

The synchronicity of actions is what makes a business grow. Its final purpose is the satisfaction of needs.

The Four Pillars of the Unicist Approach

White papers are extremely useful in some cases and extremely useless in others. It is necessary to understand their nature in order to define when and how to use them and how to design their content.

“Ethical products are not sold but bought.” That is why, when dealing with ethical products or services, only the first step of the selling process is considered legitimate.

The Unicist Ontology of Marketing defines the function as the one that positions a value proposition as the first choice in the mind of the potential customer, sustaining the subjective value of the proposal and making it accessible to the market.

The Unicist Market Segmentation presented by Peter Belohlavek implies recognizing and defining the different aspects that are included in the buying arguments and in the marketing and selling actions.

The evolution of customers’ behavior needs to be measured in their automatic behavior when dealing with the environment. This automatism is driven by the preconcepts individuals have and the myths they believe in. The use of mass groups is a technology to discover the myths and preconcepts installed in the collective unconscious of a society, a social group, an institution or a market segment.

June 1976 was the beginning of the research of evolution in the field of complexity science. It was focused on approaching the nature of reality which required an ontological approach.

The emulation of the organization of nature requires the use of business objects when dealing with institutions.

Marketing was upgraded by the development of the unicist ontological market segmentation, including functional, psychological, conceptual and lifestyle aspects.

After the value has been added, what makes a brand or image work is the fact that it is unique.

The driver of knowledge acquisition is the need for groundings in order to achieve a reliable knowledge to make decisions.

Fundamentals describe the ontology of a given reality considered as a unified field. Technical analysis describes the cause-effect relations of a reality considered as a systemic object.

Click here to download your present. Happy New Year!!

The Unicist Standard in Market Segmentation implies defining the different aspects that are included in the buying arguments and in the marketing and selling actions.

The Unicist Marketing Mix described by Peter Belohlavek deals with the natural taxonomies of the buying processes and how to influence them.

The unicist ontogenetic algorithm describes the steps of a buying process. The first and last step of a buying process is the satisfaction of desires.

The discovery of business viruses, business hackers, who install the viruses, and the institutional immune systems was made by Peter Belohlavek.

We invite you to organize a lecture on Ethical Intelligence in Business led by Diana Belohlavek. It will change the view of efficacy in leadership.

From today on Diana Belohlavek will be managing the alliances of The Unicist Corporate University with Business Schools worldwide.

Only doers can develop strategies. The more challenging the problem is the more sense of doing they have.

Introducing new technologies, new products and new services in the market is frequent and will even be more frequent in the future.

When a new brand is born a confrontation of liberation with the dominant brands has begun.

The Unicist Logic establishes the formal rules to emulate the mind of buyers and consumers to design Unicist Marketing Strategies.

The Unicist Standard Language makes the use of the Unicist Standard in Marketing possible.

The reach of one’s globalization is defined
by the limit of the pronoun “we”…

Marketing is a permanent confrontation with competitors. Confrontation may be active or passive but it is always present.

A dialogue is a communication that is necessary to deal with evolution, democracy, business, cooperation and rationality. It uses ambiguous language…and for Marketing.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

The Unicist Standard is based on the use of objects to guide the marketing processes. This saves an enormous amount of energy.

We are presenting the 5-click strategy system which is an application of the BEES – Blue Eagle X-pert System. It includes the Open Source Program.

The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

The archetype of China is a unique case of a culture that has the capacity to grow based on the internal consistency of its model.

Procter & Gamble is a world leader in innovation. This allows learning from P&G how to manage innovation to make it successful in the markets.

We invite you to apprehend the nature of China’s archetype. But consider that it is necessary to avoid comparisons with other cultures.

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches.

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

The Archetype of the USA is a paradigmatic example of how a culture can be leading in the world while strengthening its identity.

Lifestyle segmentation underlies human behavior. Lifestyles establish the parameters of normality and the “ethical mask” of a society.

Unicist Object Driven Leadership is a back to basics. The concept of leadership is defined by the integration of Authority, Participation and Power.

Benchmarking Rolls-Royce is necessary for all those products or activities that need to be perfect and considered as prestigious by the community.

On April 13, 2010 the book “Unicist Theory of Evolution for all” by Peter Belohlavek will be presented with its applicative researches worldwide.

A Navigator on the Internet is an object that substitutes the individual that navigates a ship or airplane to position the user in the World Wide Web.

Japan has a very powerful archetype to sustain its ultimate purpose that is growth within a communitarian environment and a deep sense of loyalty.

The Unicist Standard in leadership deals with Object Driven Leadership that allows leading without needing to exert power but in extreme chaotic situations.

The Unicist Standard is an object driven technological approach that allows emulating the nature of businesses.

The Unicist Technologies integrated in the Unicist Standard are available worldwide to develop diagnoses, forecasts, strategies and organizational design.

The unicist standard for business strategy allows defining the fundamentals of General Electric’s business in order to benchmark its experiences.

Last week, TURI’s Marketing Manager said “…the Unicist Standard is a Rolls-Royce car” provoking a harsh response of a Unicist Business Search Engine user.

Listening to the lecture of John Lilly, CEO of Mozilla, you will access the core fundamental of Mozilla’s success.

Business-driven family companies and family-driven companies are highly conditioned by the family archetype of each culture.

The Unicist Standard in Innovation Management deals with the object driven technologies that are necessary to manage innovations.

The Unicist Marketing Strategic approach will give you the conceptual tools to access the fundamentals of your buyers’ mind.

This lecture on the Unicist Standard applied to Healthcare Quality Assurance is fostering an upgrade in quality in the business.

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

The Unicist Standard defines the pilot tests to be used as part of the quality assurance process of Unicist Object Driven Marketing.

Opportunities define the functionality of strategies. They are produced by the capacity to adapt instantaneously to a market.

Listening to the lecture of Steve Jobs you will access the information you need to understand the core fundamental of Apple’s success.

You can access the frequently asked questions made by newcomers when they notice both the breakthrough and the simplicity of the Unicist Standard.

Functionality is defined as the capacity of something to fill an individual’s need. Functionality is homologous to aesthetics.

While the idea, product or service satisfies the customer’s needs, the impact is what endows the advertising with sense.

The Unicist Standard for Market Development began with the definition of the conceptual market strategies to influence the markets. It uses the Unicist Ontological Market Segmentation and the Unicist Marketing Mix to emulate the structure of nature.

It is the business organization based on the ontological structure of the fundamentals of businesses to develop accurate diagnoses, forecasts and strategies, monitoring them in order to make things happen.

The dramatic earthquake in Haiti unveiled internationally the structural extreme poverty of the country. But, while the devastation of the earthquake needs to be palliated, the extreme poverty needs to be cured.

The development of unicist technologies and their implementation processes required the research of innovation blindness to develop strategies to avoid it.

There is a huge difference between action and movement. Action implies functional movements to achieve results. But movements are not necessarily functional. Actions must follow the synchronicity of the actual reality.

Unicist Thinking made the emulation of the evolution of nature possible. This discovery changed the paradigm of strategy building in the social, institutional and personal field.

The UBSE has been upgraded. It will include the necessary cases to help users to develop business diagnoses.
This includes the necessary models to develop fundamental diagnoses for small, midsize and large businesses.

A gifted person has superior functional intelligences.
That means that the individual’s intelligences are:
a) functional to a specific value generating process
b) superior than average people’s.
The paradox is that when gifted people work in an environment where their functional intelligences are irrelevant, they naturally enter in a superiority complex creating a parallel reality to sustain their dominating position. This generates lack of value generation and endless power games promoted by the person who needs to sustain a dominating role.

In Christianity and in other religions individuals may commit two types of sins:
sins of commission and sins of omission.
Doers necessarily commit both sins. They commit the sin of omnipotence when they try to do what belongs to “God’s territory” and the sin of omission when they do not do what they could have done because they considered that it belongs to “God’s territory”.

When dealing with adaptive / complex systems that have by definition open boundaries, individuals committed to find solutions need to understand the nature of the problem. And in order to understand the nature of a problem its ontology has to be understood. The research on the UOIN was developed by Peter Belohlavek and started at […]

We invite our partners, associated consultants, experts, leaders of the scientific dissemination centers and adherents to participate in the expansion of the worldwide affiliate program. Our goal is to have 6,000 affiliates in one year to install the unicist approach as a standard for diagnoses, forecasts and strategies. This is a business in itself and an approach to expand all our businesses.

Clinic on The Unicist Object Driven Organization and Unicist Institutional Therapeutics
November 18, 2009 (English)
November 19, 2009 (Portuguese and Spanish)
This Clinic will be opening a door to a new world: the world of natural processes where, paradoxically, there is an “extreme” energy optimization.
Unicist Object Driven Organization is a back to basics and a breakthrough to allow the implementation of object driven strategies and continuous improvement in an environment of growth. It emulates the organization of nature.

The breakthrough of Unicist Change Management
We invite our partners, associated consultants, experts and guests to participate in the Reflection Clinic on “Change Management, a response to the crisis” that will be led by Peter Belohlavek, who you all know.
This clinic, organized by The Unicist Research Institute and sponsored by The Goodwill Network, will be held on September, 23 from 6:00 pm (sharp) to 7:00 pm (New York Time).

We have finished the strategic diagnosis and implemented the first stage of a strategy for a top-ten tennis player.

The Unicist Open Programs have been launched today to expand the accessibility of unicist object driven technologies worldwide.
They are low cost programs ( USD 50.-) that transfer unicist technologies to all who have decided to approach the solution of complex problems based on their nature. These self-administrated programs are developed by The Unicist Corporate University.

This lecture presents how fallacious myths sustain group cohesion. The discovery of the ontological law of the mutation of viruses and the capacity to develop immune systems made the development of cohesion systems possible.
The unicist institutional approach to group cohesion will allow you to deal with the real human beings that integrate an organization. Fallacies as energy savers become part of an organization when the immune system of a group or institution works.
Using this object driven approach you will be able to integrate the strengths and the implicit weaknesses of the participants of a group.

We have just published the 2.0 version of the White Paper on the Homology between Unicist Mechanics and Quantum Mechanics. This is the result of a 10-year basic research in the field of complexity sciences.
Scientific Foundations of the Unicist Object Driven Technologies:
On request of some of our partners, in order to give access to the scientific grounding of the Unicist Object Driven Technologies to clients, we have developed a synthesis of the foundations that sustain our business. It has been published on our partners’ websites. This is just support information because our research sustains the unicist object driven business technologies we provide.

We have finished the private scientific presentations on the ontological mutation law of viruses. The white paper with the basics of the presentation and the application in the development of the Unicist Object Driven Institutional Immune System is now available.

Unicist ontology based technologies are materialized in objects emulating nature to optimize results.
Nature is organized by objects. The discoveries of the ontogenetic intelligence of nature, its consequent unicist ontology of evolution, the development of the unicist logic and the discovery of unicist thinking (double dialectical thinking) made at The Unicist Research Institute laid the groundings for the unicist strategic approach to businesses.
This implies the use of business objects to define the processes to be developed. The discoveries made the emulation of nature possible.

The video on “The Nature of Democracy: The role of democracy in political, religious, military and business institutions” is now available.
The discovery of the unicist ontology of Democracy in human behavior allowed the emulation of nature and the description of the “objects” that define Democracy. Nature is organized by objects. Understanding the behavior of nature, i.e. wolves packs, democracy can be seen in action.

Unicist ontology based technologies are materialized in objects that are installed within processes to produce optimized results.
Humans use mental “pre-built” structures to approach reality. Object driven thinking is human’s natural approach to reality. Human mind approaches reality using cognitive objects.
These cognitive objects allow the building of systemic, functional and operational objects to install within business processes. The cognitive objects also allow the adaptation process of objects to different non compatible environments.
The unicist approach is based on the use of object driven technologies.

A breakthrough discovery in the field of human intelligence, Ethical Intelligence, is now available in a Goodwill activity of The Unicist Research Institute as a free learning program on “Ethical Intelligence in Business” developed by Diana Belohlavek.

This program is available in English and Spanish and will soon be available in German and Portuguese.

We invite our partners, associated consultants and guests to participate in the Reflection Clinic on “The role of democracy in political, religious, military and business institutions” that will be led by Peter Belohlavek, who you all know, on July 20, 2009, from 9:00 to 10:00 am (New York time). As this clinic is part of our goodwill activities there are no costs involved.

The accelerated globalization, since May 2008, was professionally very successful. The global crisis worked as a market opener for our technologies.
1) There were over 500 new research projects finished.
2) We opened 11 users’ blogs in different specialties.
3) We included two new languages (French and German), and have launched the scientific dissemination developing 5 blogs in English, French, German, Portuguese and Spanish.
4) We are in the testing period of the Unicist Business Research Engine that will be inaugurated on November 3, 2009.
5) The Goodwill Network launched three Open Universities in Cybernetics, Health and Finances.

Time for commercial expansion has come.

As we are talking about business with clients, we strongly recommend considering the Factor “ZERO”, which is the main business killer. Suspicion and/or Doubt and/or Ignorance inhibit every action.

The ambiguity of the market place forces us to listen to the facts implicit in the words that are being said. Facts do not lie; they are the transparent version of the buying intentions.

Innovation is basic for market growth. The solution to the crisis requires innovation and the perception of a higher value. The development of highly innovative Corporate Universities is an extremely useful tool when markets expect differentiation or innovation. The Unicist Corporate University uses the innovative technologies developed at The Unicist Research Institute.

Free Web-Lecture / Clinic June 15, 2009 – 9:00 am to 10:00 am New York Time.
Understanding Empires: Their role in the Global Crisis by Peter Belohlavek

Marketing Mix is the strategic approach to build “first choice products or services”. To design an adequate marketing mix, besides the necessary business knowledge, it is necessary to “speak different languages”.

In marketing there are lots of heroes. The heroes in marketing are those who discover new ways to fulfill the objective of developing a marketing mix in order to install the “first choice” perception of products and services. But, unfortunately, the marketing function also produces lots of pseudo-heroes who are individuals that live from making simple problems complex.

The Unicist Research Institute invites you to a toast on its 33rd Anniversary. We invite you to light a candle for one minute on Monday 1st of June at 1:00 pm New York time for the new era that began in the field of complexity management after the discovery of the ontogenetic intelligence of nature.

Innovation is basic in marketing. When a need has been satisfied a new need arises. Therefore marketing is innovation driven. That is why conservatives, hedonists, innovation phobics and innovation busters destroy any marketing strategy that deals with innovation.

Markets are in permanent movement. When a need is satisfied a new need arises. When a competitor enters a market, it changes the bond between clients and preexisting products. All is in permanent movement. To make markets grow it is necessary to be aware of this movement.

As it was presented, growth’s active element is given by an institutionalized activity.
To empower the institutionalization of an activity it is necessary to “include” the members of the market into the organization. They may be included in the periphery or in the center of the organization. But they need to be included. That is what we call developing a community with the market.
In plain language it implies the building of a network. This network needs to have the structure of an institutional community in order to sustain growth. Scarcity is a basis for growth as abundance is an inhibitor for growth. Both poverty and abundance produce the same effect: they hinder growth. Institutionalization is a human response to evolve in environments where “scarcity” is installed.

To translate this post click on your flag in the right menu of the blog. The unicist ontology of market segmentation can be described in its universal elements. This defines cross-cultural segments which behave within the structure of the myths, taboos and utopias of each culture. That is why it is necessary to design globally […]

About 50% of marketing campaigns do not achieve their goals. This was the input for developing, step by step, a model that could make marketing more accurate.
Functionality is defined as the capacity of something to fill an individual’s need. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.