Unicist Strategy: Commercial Binary Actions
The learning from nature allows developing skills that can be applied in everyday life. What can be learned from these videos is that the development of binary actions requires understanding the environment and designing the necessary binary actions that maximize the probability of success. In the field of business, the quality assurance of this process […]

Binary Actions in Marketing Processes
Synthesis Commercial binary actions are two synchronized actions that expand markets while they ensure their results. They were developed to accelerate market growth by managing actions to install maximal strategies to grow and minimum strategies to ensure results. Binary actions empower the value of processes while they diminish their costs. They use catalysts to expand […]
Attractors Building: Designing the Contagiousness of Products and Services
Designing the contagiousness of the use value of a product or service allows building “attractors” that accelerate the speed of growth in the market. It is what allows establishing the word of mouth in the market. This technology is needed for innovative, and differentiated products or services. The gravitational force of the contagiousness of a […]

A Functionalist Approach to Marketing
Unicist Conceptual Marketing is a customer focused approach. It seems redundant with the definition of marketing but in the real world there are different perspectives: The perspective of marketing products that satisfy customer needs The perspective of satisfying needs by developing and marketing products Both perspectives include the same elements but with different levels of […]

Functional Marketing vs. Empirical Marketing
Functional marketing introduced an upgrade in marketing processes. While empirical marketing is based on the know-how of buying and marketing processes, functional marketing adds to the know-how, the know-why of buying decisions and of marketing actions. Empirical marketing uses multiple unidirectional cause-effect actions while functional marketing uses synchronized binary actions to influence buying processes. The […]
Conceptual Marketing in the 4IR
Marketing takes place in the mind of the potential buyer. Therefore, it is necessary to know how the buying process works before a marketing strategy can be defined. The discovery that the concepts people have stored in their long-term memory drive their actions, allowed developing a conceptual segmentation model that permits finding the buying arguments […]
Advertising: Unicist Strategy to Generate Interest
The strategy to generate interest applies to any kind of actions where one of the participants is promoting an idea or action. It applies to personal issues, education, social behavior, businesses and any kind of situation where something new is being introduced. The generation of interest is a basic condition in marketing processes. It applies […]

Sponsor Building in B2B Marketing
The B2B marketing process of differentiated and innovative products / services requires the integration of sponsors. This B2B marketing process includes the participation of 4 basic roles: The decision makers The users The gatekeepers The sponsors There are two alternative paths to introduce a new proposition: The approach to decision makers, which is the natural […]
Breakthrough Innovations: Satisfaction of Latent Needs
The introduction of breakthrough innovations in a market fully depends on the capacity to interpret and satisfy the latent needs of a segment or multiple segments. The discovery of latent needs, which are hidden behind social taboos and myths, depends on the ability of understanding which of the utopias posed by the segments define the […]
Possibilities vs. Probabilities in buying processes
The discovery that the concepts individuals have drive their action and therefore their buying decisions, drove to the development of the unicist conceptual segmentation model. If a value proposition does not fit within the concept the buyer has in her/his mind,, the possibilities to buy are equal to ”0”. Concepts describe the functionality of a […]
Generating empty spaces in the market: The Counter-cycles´ Language
Ambiguous language is the natural language for creating an empty space in the client’s mind. It is the key to open markets, and the necessary language to build commercial counter-cycles. The particularity of the use of this language is that it opens the boundaries. Its ambiguity makes it the necessary language to establish a dialogue […]
Business Education for Growth
Business happens in the future and requires dealing with the unknown. Managing market growth, where by definition one seeks to expand the boundaries, makes it naturally necessary to deal with the unknown. Just as an architect does when designing a house; he visualizes a solution, which does not exist today, designs it, and makes it […]
Unicist Testing Rooms for B2B Marketing
The unicist testing rooms were designed to manage on-line the commercial processes of differentiated value propositions with prospective customers or clients. They are based on exploring what is possible to be achieved, the root-causes of the solutions and the clarification of how the solutions work. The Coronavirus-crisis introduced, in one step, the 4th Industrial Revolution […]
Digital Marketing: Customer Orientation in the Industry 4.0 Context
CyberComs do not work as drivers of buying actions, but as catalysts of buying processes, that require generating influence on a “preexisting” process, establishing synergy with the needs of the customers to generate buying decisions. Digital marketing is an extreme simplification that requires managing a conceptual approach to integrate the cyber-processes with the mental processes.
Developing an Influential Impact for the Generation of Interest
When communicating, selling an idea, a product or a service, the generation of interest is a core aspect in which an initial unilateral action needs to become an influential adaptive process to be successful. Developing an influential impact is the driver for the generation of interest. There is no possibility of generating any interest in an idea, product or service if there is no influential impact to make it possible. Understanding the root drivers of an influential impact can help design the architecture of communication strategies and design the way to test such strategies in action.
Mindsets in the B2B Marketing of Management Technologies
A mindset is a pre-concept that establishes a decision framework that avoids personal risks. Mindsets are built upon actual successful experiences that are stored in the long-term memory of individuals. There are specific mindsets that deal with business problem solving and social mindsets that establish the framework of personal interaction.
Subjectivism: the Innovation Killer
Subjectivism is the anti-concept of adaptive behavior that destroys the possibility of dealing with adaptive environments. That is why subjectivism is a functional behavior in authoritarian and anarchic environments where it provides an over-adaptive participation that mitigates the perception of authoritarianism and individualism.
Unicist Marketing: A Double Dialectical Approach
The unicist marketing approach is based on the fact that human actions are driven by the concepts people have. This implies that if the functional concepts individuals have are known, then their behavior can be predicted and influenced with a high level of accuracy. Unicist Behavioral Marketing, also named Unicist Object Driven Marketing, is an […]
The Magic of Bestsellers
Bestsellers are such because they use pastime language and allow readers to project all the bad feelings on the book. The unicist standard for future research allows making inferences from particular facts to universal conclusions based on the homology of their fundamentals. The nature of bestsellers is that they respond to the needs of a […]
Think Tanks for Innovation Management
We invite our partners and associates to participate in the Think Tanks that deal with the installation of “Unicist Technologies” in small, midsize and large companies. There is a New Standard that has been established to manage the introduction of new technologies that has been developed in applications that began in 1981 and that have just been finished. After having read this information you will become aware that we invite to participate those associates who consider our technology as a “non-redundant” added value for their activities. This is a high-value business.
The Unicist Ontology of Catalyzing Business Objects
Catalyzing business objects are elements of the restricted context of a system that can be used to influence other objects to accelerate their work. They are not part of the system they accelerate. Catalyzing objects are energy conservation functions of a superior level that influence the use of the energy of a system. Their main […]
The Next Stage in Marketing: Unicist Customer Profiles
The unicist logical approach to marketing allowed developing a profiling technology that allows beginning with the hard characteristics of a segment, integrating the functional, psychological, conceptual and lifestyle segmentations to define the customer profile that allows dealing with a segment based on predictors and observable characteristics.
Subliminal Aspects of the Unicist Object Driven Marketing
Adaptive decision making requires developing adequate subliminal stimuli that give answers that provide the “genetic” security to facilitate the decision making processes. It is necessary to provide functional subliminal information that allows establishing a safe environment in which people are able to satisfy their needs.
The Marketing Model of the Unicist Confederation
Innovations need to be sustained by a gravitational force that gives them meaning. They are utopias or meaningless ideas if they do not have a gravitational force that sustains them. They need to work using subliminal communication.
The gravitational force that sustains our value propositions is given by the Paradigm Shift in Sciences that is introduced by the The Unicist Research Institute.
For Entrepreneurs: Empty Words Destroy Credibility
The reseach on the Unicist Ontology of Words showed how empty words drive pastime activities and ambiguous words drive adaptive work in business. When a business uses mottos like “World leaders in their specialty” or “The power of our organization and the credibility of our people”, there are two possibilities:
-They are ambiguous words to allow people to make their own interpretation
-They are empty words because there is no content to sustain the motto
Innovations require conquest confrontations
Confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied. The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market. There are two possibilities in the confrontation of conquest. There can be a market leader occupying the marketplace or there can be no leader..
Trends: Unicist Lifestyle Segmentation and Evolution
Lifestyle segmentation underlies human behavior. Lifestyles establish the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.
The new stage in marketing: Commercial Objects Driven Marketing
Unicist commercial objects are adaptive systems that have been developed to install ideas in the mind of the potential customers. These ideas need to follow the steps of object driven marketing. The goal of commercial objects is to manage commercial processes for supply driven markets and for highly differentiated products or services.
Internet is the Environment of Virtual Marketplaces
Internet needs to be considered as an environment that establishes a context that allows fostering complementation. It also sustains virtual collaboration, which drives towards establishing actual business relationships. Internet is becoming a “Virtual Emulation of the Real World” which drives to major changes in its development and use.
Discovery of the Unicist Psychological Market Segmentation
The Unicist Psychological Market Segmentation was discovered at The Unicist Research Insititute. It has been applied for more than 25 years until it could be integrated in the Conceptual Psychology as a behavioral object. It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Psychology established the limits of an individual’s context. You can access a synthetic document on Unicist Market Segmentation at: http://www.unicist.org/repo/#Marketing
Logical Management Tools: Unicist Pilot Testing Method
Solutions are omnipotent fantasies unless they have been tested. Solution testing implies testing their functionality and requires a precise design of the tests. The “trial and error” use of solutions is not a pilot test. Pilot tests have two objectives: 1) Falsification of knowledge 2) Validation of knowledge
Opportunity for young graduates with marketing orientation
This is an invitation for graduates, from all over the world, to participate in what is the next stage in marketing applied to global businesses using the unicist object driven technologies. We invite young graduates, who are open to deal with the new stage in behavioral sciences applied to marketing to work in these marketing projects. These projects are developed by Think Tanks in which they would participate. There are sponsored learning programs for the applicants.
Open Lecture on B2B Adaptive Marketing: New Relationship Building – 5-22-2014 – 3:00 pm ET
By Peter Belohlavek – The building of new commercial relationships in B2B businesses requires having the necessary “gravitational force” to influence others and being able to establish a new complementation that allows developing a functional and personal bond that benefits both parts. Different cultures require different stages to build new relationships that drive to differential levels of social capital. Access: https://plus.google.com/+UnicistOrg
Marketing: Following double dialectical adaptive behavior
The Unicist Dialectics allows dealing with human adaptive systems managing the integration of their double dialectical behavior. With this double dialectical approach (purpose – active function, purpose – energy conservation function) one can understand the structure of an adaptive system and its evolution.
Object Driven Marketing of Rational Products/Services
Rational products are those in which the functional use value of the product prevails in the buyer’s decision. In order to better understand this process we will begin by describing the object driven marketing of rational products. Every selling process is based on a brand. Nothing exists without a brand. Even extreme commodities have a brand based on the origin of the product or service. Brands represent the subjective context that gives birth to a selling process.
Discovery of the Ontogenetic Structure of Psychological Segmentation (*)
The Unicist Psychological Segmentation is based on Conceptual Psychology. It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Conceptual psychology established the limits of an individual’s context. Psychology defines the personal myths of individuals. Fallacious myths produce stereotypical behaviors.
B2B Unicist Object Driven Marketing: The Use of Company Profiles
The unicist logical approach to B2B marketing is based on segment-ing the companies while, within such companies, the B2C segmentation is used to segment the individual participants in a commercial process. The B2B marketing process has been specially designed for supply driven markets, although it is fully applicable to demand driven markets considering that in this case it is necessary to sustain significant product/service differentiations.
Selling Ontology: Personal fears hinder selling processes
Selling is just helping to buy, but it requires knowing what the potential customer need and integrate it with their delivery proposals. Fear impedes grasping the ontology of a solution for a client. Selling implies being able to integrate the existing needs of prospects and their buying arguments in order to build a selling argument.This process is hindered when the salesmen/women feel unsecure.
Unicist Adaptive Marketing
The unicist logical approach to marketing is a process that defines the active selling actions following the synchronicity of the buying-decision process, which allows minimizing the effort to influence potential buyers while optimizing results. The unicist adaptive marketing process requires integrating both the active selling process with the “receptive” buying-decision processes that establish the limits of the possibilities of ethical marketing actions.
Use of ambiguous language: a must-do in business
The use of ambiguous language is a necessary tool in business. It opens new doors if one knows how to read the feedback one gets. But it is dysfunctional when used at an operational level. That’s why it’s been the subject of bad press when the nature of its functionality is not understood, and is used at an operational level as a synonym of vagueness.
The 10-Year Future Scenario of Object Driven Marketing
The future scenario for Object Driven Marketing was developed by the Future Research Lab to provide information on the next step in marketing in the XXI Century. The following synthesis of the results of the research shows what is already happening in the market and how these actions will evolve due to the use of the technologies that are now available.
Segmentation is the core of successful marketing actions
Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the clients and expand the markets. Segments necessarily preexist to segmentation. […]
Sell more, using the unicist universal market segmentation
The universal market segmentation describes the basic attitudes that drive individuals when they are buying. If you are able to approach each individual based on her/his basic attitude all what you are proposing will become credible. The attitude of individuals defines the first reaction of a person when a proposal is made. These segments are valid for any process where an individual is buying a product, service or idea.
Alternatives to learn from the market: Copying or Recreating
The research on the conceptual structure of benchmarks, developed at The Unicist Research Institute, showed the different levels of energy consumption in the learning process involved in benchmarking and the nature of recreating versus copying. The objective of benchmarking is to learn from the market.
Marketing Strategy: Every battle is won before it is fought
The unicist approach to manage the competitive triangle in business provides the information to define the possibilities of accessing a new market or specifically a new customer or client. The ontogenetic map of the competitive triangle has been designed to define the fundamentals to expand the boundaries of the commercial operation of a business.
The Unicist Unified Field of Businesses
Press Committee NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,200 unicist ontological researches were developed since 1976 until December 2011 in the field of individual, institutional and social evolution. They included the […]
Mass Groups to Research the Evolution of Customers’ Behavior
The evolution of customers’ behavior needs to be measured in their automatic behavior when dealing with the environment. This automatism is driven by the preconcepts individuals have and the myths they believe in. The use of mass groups is a technology to discover the myths and preconcepts installed in the collective unconscious of a society, a social group, an institution or a market segment.
Unicist Business Talent Development in Marketing – The paradox of “gifted minds”
A gifted person has superior functional intelligences.
That means that the individual’s intelligences are:
a) functional to a specific value generating process
b) superior than average people’s.
The paradox is that when gifted people work in an environment where their functional intelligences are irrelevant, they naturally enter in a superiority complex creating a parallel reality to sustain their dominating position. This generates lack of value generation and endless power games promoted by the person who needs to sustain a dominating role.
Doer’s Ethics in Marketing – A Unicist Ecumenical Approach
In Christianity and in other religions individuals may commit two types of sins:
sins of commission and sins of omission.
Doers necessarily commit both sins. They commit the sin of omnipotence when they try to do what belongs to “God’s territory” and the sin of omission when they do not do what they could have done because they considered that it belongs to “God’s territory”.
The unicist ontogenetic intelligence of nature (UOIN) to influence adaptive systems
When dealing with adaptive / complex systems that have by definition open boundaries, individuals committed to find solutions need to understand the nature of the problem. And in order to understand the nature of a problem its ontology has to be understood. The research on the UOIN was developed by Peter Belohlavek and started at […]
Unicist Business Search Engine – Affiliate Program
We invite our partners, associated consultants, experts, leaders of the scientific dissemination centers and adherents to participate in the expansion of the worldwide affiliate program. Our goal is to have 6,000 affiliates in one year to install the unicist approach as a standard for diagnoses, forecasts and strategies. This is a business in itself and an approach to expand all our businesses.
A clinic with Peter Belohlavek… A life changing experience (November 18-19)
Clinic on The Unicist Object Driven Organization and Unicist Institutional Therapeutics
November 18, 2009 (English)
November 19, 2009 (Portuguese and Spanish)
This Clinic will be opening a door to a new world: the world of natural processes where, paradoxically, there is an “extreme” energy optimization.
Unicist Object Driven Organization is a back to basics and a breakthrough to allow the implementation of object driven strategies and continuous improvement in an environment of growth. It emulates the organization of nature.
Reflection Clinic on Change Management, a response to the crisis led by Peter Belohlavek on September 23, 2009 – Free Access
The breakthrough of Unicist Change Management
We invite our partners, associated consultants, experts and guests to participate in the Reflection Clinic on “Change Management, a response to the crisis” that will be led by Peter Belohlavek, who you all know.
This clinic, organized by The Unicist Research Institute and sponsored by The Goodwill Network, will be held on September, 23 from 6:00 pm (sharp) to 7:00 pm (New York Time).
Managing the nature of businesses – Launching of the unicist business object driven technologies
The Unicist Open Programs have been launched today to expand the accessibility of unicist object driven technologies worldwide.
They are low cost programs ( USD 50.-) that transfer unicist technologies to all who have decided to approach the solution of complex problems based on their nature. These self-administrated programs are developed by The Unicist Corporate University.
Global Trends – Free access to Peter Belohlavek’s last Reflection Clinic – Unicist Institutionalization to sustain Group Cohesion
This lecture presents how fallacious myths sustain group cohesion. The discovery of the ontological law of the mutation of viruses and the capacity to develop immune systems made the development of cohesion systems possible.
The unicist institutional approach to group cohesion will allow you to deal with the real human beings that integrate an organization. Fallacies as energy savers become part of an organization when the immune system of a group or institution works.
Using this object driven approach you will be able to integrate the strengths and the implicit weaknesses of the participants of a group.
Homology between Unicist Mechanics and Quantum Mechanics
We have just published the 2.0 version of the White Paper on the Homology between Unicist Mechanics and Quantum Mechanics. This is the result of a 10-year basic research in the field of complexity sciences.
Scientific Foundations of the Unicist Object Driven Technologies:
On request of some of our partners, in order to give access to the scientific grounding of the Unicist Object Driven Technologies to clients, we have developed a synthesis of the foundations that sustain our business. It has been published on our partners’ websites. This is just support information because our research sustains the unicist object driven business technologies we provide.
Unicist Object Driven Business Technologies available at The Unicist Research Institute
Unicist ontology based technologies are materialized in objects emulating nature to optimize results.
Nature is organized by objects. The discoveries of the ontogenetic intelligence of nature, its consequent unicist ontology of evolution, the development of the unicist logic and the discovery of unicist thinking (double dialectical thinking) made at The Unicist Research Institute laid the groundings for the unicist strategic approach to businesses.
This implies the use of business objects to define the processes to be developed. The discoveries made the emulation of nature possible.
Access Peter Belohlavek’s video of the Clinic on the Nature of Democracy
The video on “The Nature of Democracy: The role of democracy in political, religious, military and business institutions” is now available.
The discovery of the unicist ontology of Democracy in human behavior allowed the emulation of nature and the description of the “objects” that define Democracy. Nature is organized by objects. Understanding the behavior of nature, i.e. wolves packs, democracy can be seen in action.
What is behind Unicist Object Driven Technologies?
Unicist ontology based technologies are materialized in objects that are installed within processes to produce optimized results.
Humans use mental “pre-built” structures to approach reality. Object driven thinking is human’s natural approach to reality. Human mind approaches reality using cognitive objects.
These cognitive objects allow the building of systemic, functional and operational objects to install within business processes. The cognitive objects also allow the adaptation process of objects to different non compatible environments.
The unicist approach is based on the use of object driven technologies.
Free program on Unicist Ethical Intelligence in Business developed by Diana Belohlavek
A breakthrough discovery in the field of human intelligence, Ethical Intelligence, is now available in a Goodwill activity of The Unicist Research Institute as a free learning program on “Ethical Intelligence in Business” developed by Diana Belohlavek.
This program is available in English and Spanish and will soon be available in German and Portuguese.
Reflection Clinic on “The role of Democracy…” led by Peter Belohlavek on July 20, 2009 – Free Access
We invite our partners, associated consultants and guests to participate in the Reflection Clinic on “The role of democracy in political, religious, military and business institutions” that will be led by Peter Belohlavek, who you all know, on July 20, 2009, from 9:00 to 10:00 am (New York time). As this clinic is part of our goodwill activities there are no costs involved.
Factor ZERO – The Business Killer
The accelerated globalization, since May 2008, was professionally very successful. The global crisis worked as a market opener for our technologies.
1) There were over 500 new research projects finished.
2) We opened 11 users’ blogs in different specialties.
3) We included two new languages (French and German), and have launched the scientific dissemination developing 5 blogs in English, French, German, Portuguese and Spanish.
4) We are in the testing period of the Unicist Business Research Engine that will be inaugurated on November 3, 2009.
5) The Goodwill Network launched three Open Universities in Cybernetics, Health and Finances.
Time for commercial expansion has come.
As we are talking about business with clients, we strongly recommend considering the Factor “ZERO”, which is the main business killer. Suspicion and/or Doubt and/or Ignorance inhibit every action.
The development of Corporate Universities to catalyze market growth
Innovation is basic for market growth. The solution to the crisis requires innovation and the perception of a higher value. The development of highly innovative Corporate Universities is an extremely useful tool when markets expect differentiation or innovation. The Unicist Corporate University uses the innovative technologies developed at The Unicist Research Institute.
Unicist Marketing Heroes
In marketing there are lots of heroes. The heroes in marketing are those who discover new ways to fulfill the objective of developing a marketing mix in order to install the “first choice” perception of products and services. But, unfortunately, the marketing function also produces lots of pseudo-heroes who are individuals that live from making simple problems complex.
33rd Anniversary of The Unicist Research Institute
The Unicist Research Institute invites you to a toast on its 33rd Anniversary. We invite you to light a candle for one minute on Monday 1st of June at 1:00 pm New York time for the new era that began in the field of complexity management after the discovery of the ontogenetic intelligence of nature.
Unicist Ontology of Growth – Institutionalization as the driver to growth
As it was presented, growth’s active element is given by an institutionalized activity.
To empower the institutionalization of an activity it is necessary to “include” the members of the market into the organization. They may be included in the periphery or in the center of the organization. But they need to be included. That is what we call developing a community with the market.
In plain language it implies the building of a network. This network needs to have the structure of an institutional community in order to sustain growth. Scarcity is a basis for growth as abundance is an inhibitor for growth. Both poverty and abundance produce the same effect: they hinder growth. Institutionalization is a human response to evolve in environments where “scarcity” is installed.
Unicist ontological market segmentation
To translate this post click on your flag in the right menu of the blog. The unicist ontology of market segmentation can be described in its universal elements. This defines cross-cultural segments which behave within the structure of the myths, taboos and utopias of each culture. That is why it is necessary to design globally […]
Unicist Functional Market Segmentation
About 50% of marketing campaigns do not achieve their goals. This was the input for developing, step by step, a model that could make marketing more accurate.
Functionality is defined as the capacity of something to fill an individual’s need. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.