Complementation building is the core of any commercial action. But the use of virtual communication, including social networks, requires building an asymmetric complementation based on the capacity of influencing the environment through differentiated value generation and delivery.
Symmetric and Asymmetric Complementation Building
Complementation is the core of any structural value generation process. It can be said that growth would be infinite if people were open minded and able to build successive complementary solutions.
The complementation process has to work as an input that requires investing energy to sustain the entropy that is being produced by the active function of any action.
The final purpose is the generation of added value which becomes possible when the necessary reliable knowledge is available and its functionality allows earning the necessary value that makes growth possible.
It has to be considered that a system grows because the energy absorbed by the system exceeds the energy consumed by the system. Therefore there has to be a qualitative differentiation between the value delivered and the value earned in order to be equilibrated with the environment while growing as a system.
The active function of a complementation process is driven by an extreme capacity to focus on a solution that ensures results. This requires having an adaptive strategy that includes both maximal and minimum strategies and being fully reliable.
Reliability is the catalyst of the complementation process while it sustains the focusing actions.
The energy conservation function of complementation is given by the capacity of using integrative logic. This requires envisioning the entities that integrate a specific reality as a conjunction without disjunctions.
Complementation requires being driven by a value adding ethics. Value earning and survival ethics hinder the building of a structural complementation which is replaced by conjunctural compromises (that are paradoxically considered as “complementation” in ordinary language).
Levels of Human Complementation
We have identified four level of complementation:
- Goodwill complementation
- Ideological complementation
- Action complementation
- Growth complementation
It is based on true intentions to complement in a field where both part have something to add to the counterpart and have the intention to do so.
This type of complementation is natural in the field of personal relationships because it provokes the perception that both parts are on the “same page”.
It is based on the acceptance of the counterpart and the knowledge of the value the “complementer” is adding.
2) Ideological Complementation
It is based on the existence of shared beliefs, the existence of a common technological approach and the coverage of the interests of both parties.
It includes the preexisting goodwill and requires having the concept of what is being done in order to be able to integrate others´ ideas.
3) Action Complementation
It includes the preexisting ideological complementation and is based on the extreme focus on results and the reliability of the ones participating.
Actions require the definition of what will be done by which part and how their effort will be recognized.
Actions are evaluated in their results and not based on the energy they consume.
4) Growth Complementation
This is the highest level of complementation that includes the preexisting levels and requires having a strategy to develop growth.
This complementation requires going beyond the existing boundaries which demands starting with a maximal strategy with the necessary influence to generate added value.
The minimum strategy of this complementation requires paying prices which need to be shared by the parts that are building the complementation.
Hypothetically, this level allows expanding the complementation with the environment and driving towards infinite growth.
Virtual Marketing requires Asymmetric Complementation
Asymmetric complementation is the agreement between parts in which the proponent of the complementation profits from the relationship without providing a benefit or producing any apparent damage for the counterpart. It is based on the integration of the parts where the proponent needs to survive and benefits from the counterpart without harming it.
The objective of asymmetric complementation is to ensure the survival of the proponents.
This implies that the process needs to generate value for them and sustain the situation in order to ensure survival.
Asymmetric complementation is a natural way to survive in places where over-adaptation is necessary because participants are extremely uncertain or do not have the energy to adapt to the environment.
To develop an asymmetric complementation it is required that individuals submit to the environment.
To do so in a structural way they need to integrate a submissive attitude with a dominant action in some environment and oppose to aspects in order to avoid the perception of over-adaptation.
This over-adaptive attitude allows them to expand the asymmetric complementation in all those fields in which the counterpart lets them survive.
Their minimum strategy is given by their capacity of finding the adequate justifications and using the necessary power to appropriate value from the counterpart without endangering its existence.
Individuals that develop an asymmetric complementation necessarily need to use psychopathic manipulation to ensure their survival without falling into an anti-complementation attitude.
Levels of Asymmetric Complementation
Asymmetric complementation is an apparent complementation in which someone profits from the “complemented” having had an implicit acceptance on the apparent integration on behalf of the complemented.
The paradox is that those who profit consider that they are earning their benefit.
We have identified four levels of asymmetric complementation:
- Repair seekers
1) Repair Seekers
These are individuals who, from some point of view, are able to justify why the “complemented” has to provide them with solutions.
They consider that they have been handicapped by their “complemented”.
This role includes the preceding role plus the development of an ethical justification of being vindicators of their equals to profit from the “complemented”.
They consider themselves as the freedom fighters who just take a small piece of what they deserve.
This role includes the preceding role plus the development of the necessary value judgments that allow them to profit from others without needing to provide a counterpart.
They consider that the “complemented” is unfair in the distribution of benefits.
This role includes the preceding role plus the development of all the necessary fallacious groundings to consider themselves as peers of the “complemented”.
They consider that if the “complemented” provides them, it is because the “complemented” has the duty to do so.