Root Cause Management


Root Cause Management applied to Marketing

It has to be considered that any value proposition made to a person is recognized by the Conceptual Short-Term Memory (CSTM) that uses the concepts stored in the Long-Term Memory (LTM). Therefore, the marketing actions that are based on conceptual segmentation increase notoriously their effectiveness.

The unicist marketing technologies have been developed at The Unicist Research Institute to manage the root causes of buying processes. Unicist Conceptual Marketing is an approach based on the use of business objects and the unicist segmentation.

Buying decisions are driven by the concepts individuals have. That is why buying decision are driven by the instantaneous actions of the Conceptual Short-Term Memory that use the information stored as a concept in the long-term memory. The unicist approach to marketing includes:

Unicist Marketing Strategy: to define the short-term and long-term segmented strategies, both maximal strategies to grow and minimum strategies to sustain the customer base.

Unicist Root Causes of Buying Processes: to define the root drivers of buying processes including the conceptual and the functional and psychological drivers.

Maximal & Minimum Marketing Actions: to define the actions and their synchronicity that need to be developed in order to have a critical mass in buying decisions.

Unicist Conceptual Design Groups: to define the concepts that drive the actions of the different segments of the market and define the segmented proposals and actions to be developed.

Unicist Press Committee

NOTE: The Unicist Research Institute (TURI) has been, since 1976, the pioneer in the research of complexity where the roots of evolution and the structure of concepts were discovered. In the business world, TURI developed a Solution Bank based on the structures of concepts, which define the nature of business functions that allow managing the root causes of problems and the root drivers of solutions.
https://www.unicist.org/turi.pdf

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Internet B2B Marketing – Unicist Advertising

Unicist advertising is based on double dialectical communications that integrate the objective of stimulating the need of a solution that is being proposed with the confirmation that the credibility is ensured.

This type of advertising requires the existence of differentiated value propositions that propose new solutions, which may imply structural or functional differentiations or innovations.

This approach is basically simple when using Internet advertising because it enables giving simultaneous double messages that awaken the interest of potential buyers using segmented media and one to one communication as vehicles.

On the one hand, it is necessary to stimulate the perception of the aesthetics of the proposal that requires that the solution becomes perceived as necessary, desirable and essentially harmonic. On the other hand, the credibility of the solutions has to be made tangible.

These processes have to happen in an ambiguous environment in order to allow the prospects to project their needs on the communication that is being published.

This needs to occur within the context of image driven marketing, which uses the attributes of the products and of the institution to catalyze buying processes.

The double dialectical communication requires managing the conceptual segmentation of the market. It requires using semantic objects to install the knowledge on the differentiations or innovations and commercial objects to influence the buying processes.
http://www.unicist.org/scientific-collaboration/#Marketing

This technology is necessary to build virtual marketplaces in B2B markets. A variation of this approach is also used in B2C markets.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2016/10/turi.pdf

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The Magic of Bestsellers

BestsellersBestsellers are such because they use pastime language and allow readers to project all the bad feelings on the book.

The unicist standard for future research allows making inferences from particular facts to universal conclusions based on the homology of their fundamentals.

The nature of bestsellers is that they respond to the needs of a culture including those who appear to have anti-establishment views. Anti-establishment bestsellers in fact just expose the implicit weaknesses of the strengths of a society.

Cultures that naturally follow bestsellers are comfortable in their conservatism. That is why bestsellers are attacked by anti-establishment intellectuals.

The influence of bestsellers is a hard indicator of the level of conservatism of a culture when developing country scenarios. The need to project the bad feelings and introject the good is the natural need of a conservative person.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2016/10/turi-1.pdf

 

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The Next Stage in Marketing: Unicist Customer Profiles

The unicist logical approach to marketing allowed developing a profiling technology that allows beginning with the hard characteristics of a segment, integrating the functional, psychological, conceptual and lifestyle segmentations to define the customer profile that allows dealing with a segment based on predictors and observable characteristics.

Unicist Market SegmentationThe Unicist Object Driven Marketing Technology for B2C requires the definition of the different segments that integrate a market. It has to be considered that each segment needs to be managed as an “independent” universe in terms or marketing, although it is interdependent with other segments.

This implies:

  1. Having the functional concepts that are defined by the operational attributes of the product/service.
  2. Having the psychological segmentation based on conceptual psychology that allows defining the relationship the buyer establishes with the product/service and the vendor.
  3. Having the essential attributes of the product/services that define the concept of the value proposition.
  4. Knowing the lifestyle, based on conceptual anthropology, that works as a limit for the value propositions.

Customer Profiles

The use of customer profiles begins with the approach to the segments that are natural buyers of a product/service and continuing the expansion based on the adjacency of segments.

This allows making an object driven approach based on the goodwill a value proposition includes and the proximity to the actual needs of the participants of a market.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.net/marketing/wp-content/uploads/2015/09/turi.pdf

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For Entrepreneurs: Empty Words Destroy Credibility

The reseach on the Unicist Ontology of Words showed how empty words drive pastime activities and how ambiguous words drive adaptive work in business. When a business uses mottos like “World leaders in their specialty” or “The power of our organization and the credibility of our people”, there are two possibilities:

  • They are ambiguous words to allow people to make their own interpretation
  • They are empty words because there is no content to sustain the motto

If they are ambiguous words, the motto can be proved and explained in few words using plain language.

On the other hand, if they are empty words, they pretend to drive the reader towards a fallacious conclusion. In plain language: empty words are lies.

The Unicist Ontology of Words’ Functionality (*)

Unicist Ontology of WordsInterpersonal written or spoken language requires the use of words which, according to their meaning, define the functionality of communication.

This description explains the functionality implicit in the use of words. The results of this research help individuals to diagnose reality based on the facts implicit in what is said.

Conceptually, based on their meaning, there are four different “types” of words:

  • Empty words: are those words that have no rational meaning in the context they are being used. They have multiple non structured meanings with no shareable purpose. Adjectives with no adverbial function are empty words.
  • Hollow words: are those words that are able to integrate in a unique sense the meanings given to them by emitters and receivers. In these words there is an implicit tacit purpose underlying.
  • Full words: are the words with a unique irrefutable meaning for those involved in a communication process. They are the solid container where hollow words fit in.
  • Ambiguous words: are the words having two different excluding meanings. One of the meanings is functional to the communication process and the other is dysfunctional.

(*) Excerpt from the book Unicist Standard Language by Peter Belohlavek.

The paradox is that non-institutionalized businesses need to build credibility based on their actions but instead tend to use empty words to position their activity. In plain language: bragging is part of their habits in marketing.

This destroys their internal and external credibility and drives them towards marginal markets that require a low cost – low value strategy. In these markets bragging is part of the rules of the game.

The use of empty words in marketing needs to be avoided. Empty words are necessary to develop the rituals to establish personal relationships and are part of the social small-talk. But their use when developing commercial messages destroys the credibility of the business. The first action to be done, when a new motto begins to be used, is to confirm and upgrade the content that sustains the motto. “Under-promise and over-deliver” is the core of credibility.

Diana Belohlavek

NOTE: The Unicist Research Institute has been the pioneer in using a logical approach to deal with complexity since 1976 and is nowadays the world leader in its segment. It has an academic arm and a business arm: https://www.unicist.net/marketing/wp-content/uploads/2015/07/turi-1.pdf

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Innovations require conquest confrontations

A confrontation of conquest begins when a new product with no synergy with the pre-existing products is launched. There is also a confrontation of conquest when new markets are sought.

When the products that have been launched do not belong to an existent category and satisfy non manifested needs, the confrontation of conquest begins with the weakening of some occupied niches to introduce the new product (guerrilla confrontation).

Confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied.

The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market.

There are two possibilities in the confrontation of conquest. A market leader can dominate the marketplace or there can be no leader.

When there is a leader the confrontation of conquest implies simultaneously a confrontation of supremacy. This implies a double investment of energy when there is a market leader.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2015/06/turi.pdf

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LinkedIn and the upgrade of Object Driven Marketing

Object Driven Marketing, based on the Unicist Theory, allowed establishing an upgrade of the use of Linkedin. See video at:  https://www.youtube.com/UnicistStandard

After five years of monitoring and two years of research, using the complexity science research methodology, the unicist ontological structure of LinkedIn for B2B expansion has been validated at The Unicist Research Institute.

Unicist Ontology of LinkedIn for B2B MarketingThis is an introductory report to explain the possibilities opened by LinkedIn to expand B2B businesses which allowed companies and individuals to foster market expansion integrating both institutional and personal influence. This is the first part of the complete report which includes three parts.

This is a new stage in marketing that has been opened by the expansion of the use of Internet, the Era of Participation and the development of a “vehicle” like LinkedIn that allows building the necessary environment to use virtual tools to expand markets.

The research on the ontology of LinkedIn, explains its functionality to expand B2B markets and how to use it for Image Driven Marketing, Sponsor Driven Marketing and Referral Driven Marketing.

The use of LinkedIn became functional to all sizes of organizations, providing a participative environment that allows individuals to develop credibility to build commercial interest groups based on the generation of value. This requires using an extreme segmented approach in order to ensure the generation of value.

LinkedIn evolved from its original position expanding its functionality without changing its nature. This evolution opened the possibilities for its use as a vehicle to build market growth based on the expansion of the boundaries using the power of virtual communication.

The Era of Participation

To apprehend the concept of LinkedIn, it becomes necessary to understand the concept of the Era of Participation. In the following lines you will be able to access a synthetic description of some of the main segments discovered, but we recommend accessing the complete report that you will find at the end.

Adaptive Participation

The Era of ParticipationEvolutionary participation requires beginning with a conscious adaptive process where the individual is looking for a place to be who s/he is. This makes the individual a differentiated person that needs to begin by participating through value adding actions (participation to do) while sustaining the identity of the role by having the necessary image that allows others to tag him/her properly (participation to appear).

Participation is only possible when the members who participate are able to recognize each other as part of the same group. In fundamentalist groups this tagging might include tattoos or similar timeless marks but in social groups individuals need to have the necessary “look & feel” in order to be tagged and recognized as members.

This appearance is extremely notorious in social and professional networks that establish the basics of the profile that need to be covered in order for the group to accept a possible member. That is why appearance, which is given by the personal brand or image, is the entropy inhibitor that makes expansive participation possible.

When the image has been positioned, the final objective of being a real member becomes possible.

Over-adaptive Participation

The apparent paradox is that over-adaptation is the minimum strategy. This requires an explanation. Adapting implies influencing while being influenced to achieve a goal, which in this case is to have a place in the world. Influencing is what we call adaptive participation and being influenced is what in this case is named over-adaptive participation.

Over-adaptiveness implies accepting the rules of the environment, which implies submission but beginning with a dominant participation in order to feel that one is not submitting but establishing the rules.

When the self-esteem has been conserved by this dominant participation, which mostly implies active inaction that allows judging the environment, an oppositional role becomes necessary to accept the rules of the game.

When individuals are able to feel superior by judging the environment, opposing to some aspects to preserve their self-esteem, then over-adaptive participation becomes functional. But, this functionality depends on its compatibility with the adaptive participation.

Segments of Participation

There are different segments or participants that need to be understood in order to deal with them. Accessing profiles and activities on Facebook, Twitter and LinkedIn is very useful to identify the different segments, which are never pure but always have an implicit dominant trend that drives their participation.

  • Publicity Driven
  • Bragging Driven
  • Utopia Driven
  • Recognition Driven
  • Action Driven

Much more than Networking

In the second segment of this report, the concept of LinkedIn will be published. And lastly, the third part will describe the concept of Interest Group Building. In order to apprehend these concepts we recommend becoming aware of the concept of the “Era of Participation” to understand its meaning and why LinkedIn is much more than a “space for networking”.

Access the complete synthetic report on the “Era of Participation”:
http://www.unicistinstitute.net/future-research/future-research-the-era-of-participation-is-changing-the-habits/

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2015/04/turi.pdf

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LinkedIn: the vehicle for global B2B market expansion (Part 3)

LinkedIn allows sustaining the building of Interest Groups that allows expanding B2B markets based on using the adequate profiles that identify the three levels of functional segmentation that are needed to develop image-driven, sponsor-driven or referral-driven marketing strategies.

You can find the complete information on “B2B Marketing using LinkedIn” in the booklet on “Virtual Marketplace Building” you can find at:
http://www.unicist.org/repo/#Marketing

LinkedIn B2B MarketingThe proven functionality of LinkedIn as a vehicle deals with the development of additional market channels, the building of distribution channels and the building of sponsors in the client’s organization.

To build the specific profiles to develop the marketing strategy it is necessary to integrate the segmentation that corresponds to the specific industry, the segments defined by the participation, the segmentation of LinkedIn as a vehicle and the segmentation of the type of interest group that needs to be built.

This requires managing the fundamentals of these segmentations and having the technical-analytical information that allows transforming a conceptual approach into operational profiles.

The end of this profiling process is a simple accurate description that can be managed by everyone.

Then a bridge between the profiles and the information that is available on LinkedIn has to be built in order to segment, avoiding a bold approach.

Linkedin for B2B MarketingBold approaches generate paradoxical effects because they generate the perception of spamming.

When a message that is sent to an individual is needed, it can never be perceived as a spam. The segmentation and profiling process allows defining what an individual needs.

The more accurate this communication is, the higher the probability of achieving functional results and the less paradoxical results it will produce.

It has to be considered that these paradoxical results generate a double negative effect.

  • They are perceived as an aggression by the one who receives a disruptive communication.
  • They degrade the image of the institution and person who sends the message.

The building of sponsors in B2B markets is the final goal that can be achieved using LinkedIn. These sponsors allow beginning a commercial process that includes users, deciders and gatekeepers.

The advantage of this virtual approach is that it establishes stable active relationships that require little time for all the participants to be maintained.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2015/03/turi.pdf

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The Power of LinkedIn for B2B Marketing (Part 2)

The functionality of LinkedIn as a B2B marketing vehicle depends on the capacity the participants have to build an interest group. It can be very helpful for those who decide to use this vehicle to learn from the origins of the Rotary Club.

The Unicist Ontology of Interest Group Building If you haven’t read Part I of this report we, recommend accessing it at:
http://unicist.net/marketing/the-power-of-linkedin-for-b2b-expansion-part-1/

An interest group looks for building social influence for the use of the participants in order to build a strong “social capital”.

To do so, it is necessary to foster participation to provide a more influential place that allows sustaining this social capital. But these actions can only be functional if the authority conflicts among the members of the group are avoided.

Closed groups are weaker than open groups to be used as marketing vehicles. Closed groups establish an explicit influence among their members, which generates “antibodies” to marketing activities. The power of LinkedIn is given by the possibility of building open groups based on personal and institutional influence.

LinkedIn as an “institutionalized” vehicle establishes an implicit segmentation of its members. We have identified these segments, which are:

  1. The action driven segment
  2. The recognition driven segment
  3. The trust driven segment
  4. The optimism driven segment
  5. The subjectivist segment

The Unicist Ontology of LinkedIn for B2B MarketingA short description will help to give a guiding idea of these segments.

1) The action driven segment

This is the segment of those who participate in LinkedIn to generate added value in the environment. These are innovation driven people whose goal is to generate value without expecting a counterpart. They are not focused on being recognized by others. They are more interested in the deeds than in the opinion on the deeds. They use LinkedIn with a conceptual approach.

2) The recognition driven segment

This segment uses LinkedIn to influence the environment and to be recognized by others for having added value. They are individuals who look for security and also for “likes” of their work. They are diplomatic in the management of criticism of other members and always find a bridge to avoid conflicts. They use LinkedIn with a systemic approach.

3) The trust driven segment

This segment assumes an authoritative role in LinkedIn, which makes them worth of trust. As a result, the relationships they establish are based on mutual trust. They seek for discussing ideas to expand their own activities and the activities of other members. They follow strictly the rules of the environment and look for “likes” of their ideas. They use LinkedIn with an analytical approach.

4) The optimism driven segment

This segment believes in LinkedIn as a media that opens the world for them and for the community. LinkedIn is a vehicle of opportunities for them. They are permanently looking for news that opens new pathways for their activities. They believe in the information posted on LinkedIn. They use LinkedIn with an operational approach.

5) The subjectivist segment

This is the segment of the individualists that use LinkedIn to sell themselves. Individuals in this segment are over-adapted, which drives their dominant or oppositional roles, participating in order to demonstrate that they are right. They look for benefits from others and evaluate opinions with two different criteria: the opinion of others based on facts, and their own opinion based on intentions.

The Art of Marketing – The Unicist Object Driven Approach

The description of the nature of marketing allows organizing commercial processes including the roles that are necessary to achieve its purpose. The objective of this introduction is to establish the basics that need to be integrated in order to ensure the growth of businesses.

The Unicist Ontology of MarketingMarketing takes place in the mind of the potential buyer. Therefore, it is necessary to know how the buying process works before a marketing strategy can be defined.

The purpose of marketing is to provoke buying decisions. This implies that marketing, working as a complex adaptive system, can only be measured by results. What needs to be defined is what the market needs to buy. It might be a product or a service but it can also be the buying of an idea, a brand, an image or a person.

The first step to be achieved in marketing is the positioning of the value proposition as a first choice. Individuals always choose first choices when they buy. This is applicable to products, services or whatever is being sold. When the election of the first choice cannot be achieved by the buyer, individuals discard the inaccessible alternative and choose the next first choice they can buy within the rest of the alternatives.

This happens only if a critical mass of a proposal has been achieved. Without having the necessary critical mass there is no possibility that the proposal be considered as an alternative. Critical mass in business implies that a value proposition has the necessary aesthetics, influence and credibility in order to be bought.

Marketing actions save energy by catalyzing buying processes. This acceleration is possible when the value proposition satisfies needs, there is a strong influence in the market and the marketing actions have the necessary timing to follow the buying processes of the prospective customers.

The Art of MarketingMarketing results are achieved when these aspects – positioning as first choice, catalyzing buying processes and provoking buying decisions – are given. To make this happen marketing needs to integrate the scientific knowledge provided by behavioral sciences and the technological aspects provided by communication techniques.

Marketing needs to use the knowledge of the mind set of potential buyers in order to segment them according to the different approaches they have. This requires understanding the functional, psychological, conceptual and lifestyle segmentations in order to manage the segments as autonomous universes transforming them into manageable profiles.

The understanding of the communication techniques is basic to allow building the necessary commercial, semantic and semiotic objects to influence buying decisions. The quality of these objects is the core of a marketing process.

These objects need to be segmented unless the value proposition is focused on a unique segment. It has to be considered that a segment is not a part of a market but the market is the sum of segments. This implies treating each segment autonomously in order to have the necessary critical mass to provoke buying decisions.

About Ambiguous, Figurative and Subliminal Communication

The communication techniques are the core of a marketing strategy. It has to be considered that it is necessary to integrate ambiguous communication, figurative communication and subliminal communication to make buying processes happen. This is an art that needs to be managed.

TThe Art of Communication Ambiguous communication is what allows customers to participate in the decision process. It is a communication that opens alternative options and fosters the freewill of the customer. This type of communication is evident in successful advertising.

On the other hand, the use of figurative communication is needed to achieve true consensus on what is being proposed. It allows achieving the first choice position. The use of figurative communication allows buyers to “buy the concept” of what is being proposed, which makes them rely on the value proposition.

Lastly, subliminal communication is needed to catalyze the buying process. Explicit catalysts are unbearable for the customers. To develop subliminal communication there are several conditions that must be given:

  1. The positioning of the value proposition has to be true.
  2. The entity that proposes this value proposition has to have an authoritative role.
  3. This type of communication has to foster the use of the potential buyer’s freewill.

Conclusion

The art of marketing is what sustains the unicist object driven marketing and makes it fully reliable.

This art requires integrating behavioral sciences with communication technologies, which means that those that manage this process need to become aware of behavioral sciences driven segmentation and the use of ambiguous and figurative languages in order to design messages that need to include the necessary subliminal stimuli to build marketing catalysts.

The use of LinkedIn as a B2B vehicle requires knowing the customer profiles and which segments of LinkedIn participants allow establishing a value adding relationship. Using LinkedIn as a B2B vehicle requires using an institutionalized stable approach. The core of the success is the adequate integration of ambiguous, figurative and subliminal messages. The segment of subjectivists is dysfunctional for establishing any type of stable relationship.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2015/03/turi-1.pdf

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Internet is the Environment of Virtual Marketplaces

Internet needs to be considered as an environment that establishes a context that allows fostering complementation. It also sustains virtual collaboration, which drives towards establishing actual business relationships.

Internet is becoming a “Virtual Emulation of the Real World” which drives to major changes in its development and use. This is a 10-year future scenario developed using unicist double dialectical logical inferences based on the actual conceptual functionality of Internet, the available technologies and those that are being introduced.

The purpose of this future research was to provide the trends of this activity to the worldwide community of Internet users. This research was led by Peter Belohlavek and Diego Belohlavek.

To access the basics on Unicist Future Research please enter:
http://www.unicist.org/repo/#Future

Introduction

The name Internet or www is already an anachronism because it describes an entity that seems to provide a network between the participants, but in fact evolved towards being an entity that has its own “artificial life”.

Internet

Internet, as an entity, is considered to have an artificial life because, as a timeless organization, it has a life of its own, and grows and evolves as a “virtual emulation of the world”.

At the beginning, it was a workspace for academics, scientists and researchers. It was an environment to integrate people dealing with technologies and science.

But it evolved to become the first global, bottom-up built, democratic, multi-minorities organized entity that emulates the world providing a reliable environment.

Now the Internet has already become an emulation of the world. As such, it is integrated by multiple cultures, languages, ethnicities, religions and histories that are integrated by a common meta-language and are ruled by a universal “common law”.

This common law is evolving extremely fast in order to avoid chaos and establish the limits between the inlaws and the outlaws without inhibiting the power of the bottom-up democracy that underlies Internet.

The meta-language is a virtual communication language that allows integrating people, building social capital, providing a pastime space, allowing addictive behaviors, making business and integrating all the aspects of human behavior that can be managed in a virtual environment.

The drivers towards Internet as an emulation of the world are:

  1. The influence of the Internet generation
  2. The anthropocentricity of human behavior
  3. The globalization of the markets
  4. The business opportunities
  5. The democratization that is implicit in its bottom-up approach

The new technologies that make the emulation possible are:

  1. The Web 2.0 and Future Web 3.0 technologies
  2. The responsive technologies to adapt to multiple hardware
  3. The development of virtual, commercial and semantic objects
  4. The segmentation based on predictors that allow building commercial communities.

What will have happened during the next 10 years?

  1. Internet will have become a business catalyst for all the central B2B providers.
  2. It will be the main tool for virtual collaboration and virtual marketing.
  3. It will have empowered the transparency and reliability of central participants.
  4. The parallel internet world will have grown enormously and will have generated the need to control it.
  5. A “common law” system will have been established.
  6. People will have become multi-minorities organized based on their values and interests.
  7. Education will have evolved focused on learning using virtual tools, changing structurally the role of teaching.
  8. Social networks will have changed towards multi-segmented communities in order to become commercially feasible.
  9. Customer support, counseling and coaching will be centrally managed on the Internet.
  10. Object driven marketing will be the core of the business use of the Internet.
  11. Healthcare will be strongly sustained by virtual monitoring and servicing.

The Real World and the Parallel World on the Internet

Internet emulates the real world and as such it has differentiated positions for its participants, which define the power they have in the world.

The paradox is that, although Internet is democratic, which means that everyone can earn a place based on the value that they add, the differentiation between the participants is frequently extreme.

There are two worlds in this “artificial world” defined by the Internet:

  1. A real world for those who participate in an adapted way.
  2. A parallel world for those who participate in an over-adapted way.

1) The Real World of Internet

Four segments have been identified in the Real World:

In the next ten years, within the Real World Internet, four segments that incipiently exist will be clearly developed:

Real World of InternetThe First World: It is the segment of all the websites that open the possibilities of the users by providing them a vision of the world that expands their boundaries. It is extremely democratic and ethic driven. The success of those that are in this segment depends on the capacity to adapt to changes in the environment while introducing changes to the environment. Google is an example of this segment. This segment allows using the Internet as a gravitational object to influence the behavior of the environment and as a catalyst for social actions and businesses.

The Second World: it is the world of all the servicing websites that add value to their users. This second world is more segmented and is focused on the minority that is a user of their services. It might also be multi-segmented when their service deals with social or commercial distribution. eBay is an example of this world. E-banking is also an example of this segment. Their success depends on their capacity of interpreting the needs of the segments and providing first choice alternatives for their users. This world allows using Internet as a catalyst for social actions and businesses.

The Third World: This is the world of all those that provide a space for individual exposure to their users; their value is given by their capacity to be an adequate vehicle to satisfy the individual need of being recognized. The social networks are examples of this world. This segment is based on building apparent relationships, which provide apparent recognition to the members. Their success depends on their capacity to build a true community that provides added value and not only a hollow space for individual expressions. This world allows using Internet as a vehicle for social and commercial proposals to their members.

The Fourth World: It is the world of the websites that have been built to install an organization, individuals or ideas in the Internet This segment is composed by the hygienic websites that need to exist in order to present an individual, an institution or an idea on the Internet, but that have no added value in themselves. These websites are based on the presentation of facts, actions or ideas without presenting any value adding proposal but “selling” an idea to the market. This is the massive world of the Internet that generates no feeling of belonging on behalf of the users. This world allows using Internet as a vehicle for virtual brochures for the market.

2) The Parallel World of Internet

There is also a parallel world on the Internet that is integrated by websites that are part of a pastime activity for those who manage them.

Four segments have been identified in the Parallel World:

Parallel World of InternetConspirators: This segment is composed by those websites that follow conspiracy theories that always publish an alternative version of an event that is happening or happened in the past.

Self-fulfilling: these are the websites of those individuals who consider that their opinion is important in the world and publish it without considering the actual added value of what they are publishing.

Terrorists: these are the websites that exert the power of destruction, including the self-destruction of what is part of an institutional structure.

Hackers: these are the websites that invade others in order to demonstrate their intellectual power and the weakness of others.

Learn more about Unicist Global Network Marketing at:
http://www.unicist.org/repo/#Marketing

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
http://www.unicist.org/repo/#Unicist

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