This research allowed finding the structure of catalysts and their functionality, which allowed going beyond the use of preexisting catalysts, and building catalysts to ensure the functionality and acceleration of adaptive processes.
100% of the business models of expansive businesses are based on binary actions that include the use of catalysts. The discovery of the functionalist structure of binary actions allowed for the systematic design of synchronized binary actions that include catalysts, which simplified and ensured the results of business processes.
Basically, it can be said that catalysts are business objects that build a context for the actions that are being influenced that must be consistent with the environment to be acceptable.
The unicist functionalist approach to business includes the use of catalysts as one of its core aspects to accelerate the speed of processes to foster growth, profitability, and sustainability.
Some of the companies that use business objects and catalysts are:
Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
There are three types of commercial catalysts: Sales catalysts, marketing catalysts, and alliance-building catalysts.
B2B / B2C Sales Catalysts to Match Buying Arguments
The objective of the design of sales catalysts is to accelerate buying decisions in B2B and B2C markets. This becomes possible due to the development of a catalyst that simultaneously catalyzes buying arguments and selling arguments. Therefore, the development of these catalysts requires understanding the buying arguments of the customers, developing the complementary selling argument, and finding a unique catalyst that influences both.
The use of sales catalysts is necessary when dealing with differentiated or innovative products or services. Their development requires believing in the value added to buyers and understanding their buying arguments. Catalysts have an “ambiguous” functionality that requires developing pilot tests in different segments until a functional version can be produced. Their lifecycle depends on the type of catalyst that has been chosen.
Marketing Catalysts to expand the Boundaries in B2B / B2C Markets
Behavioral catalysts are needed to ensure the sustainability of marketing processes. The acceleration of the processes they produce depends on the specificity of the catalysts. There are generic, systemic, specific, and conjunctural catalysts. The more conjuncture-oriented the catalysts are, the higher the level of acceleration they produce and the shorter their lifecycle is.
The success of sustainable marketing fully depends on the use of catalysts. The success of sustainable marketing strategies in innovative, supply-driven, or highly competitive markets depends on the use of behavioral catalysts. These catalysts might be entities that exist in the environment or catalyzing objects that are built by companies.
Building Alliances based on the Use of Catalysts
The building of alliances to expand markets was simplified by the use of catalysts that allow establishing a common ground that builds a new entity that works as a business in itself while it increases the revenue and market share of the existing businesses. The difference between these types of alliances and comarketing is that they require developing a business that has a superior level of value generation in the market.
The construction of these alliances has the advantage, that they allow the building of long-term relationships that expand the business of the parts involved without interfering in the actions of the individual companies. This is an expansion model that fits into all the companies that allow building complementary alliances. It does not fit into supplementary alliances.
The Unicist Research Institute
