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B2B Marketing Cobots to Position as First Choice


Martin Alvaro held a lecture for the members of the Unicist School giving them access to the technologies that made B2B marketing cobots possible. The output of this lecture was the building of a group to exchange experiences.

B2B marketing Cobots introduce adaptive automation in marketing and CRM processes. They manage the segmentation of B2B markets, the buying argument of the value propositions, and their competitive advantages.

These cobots are based on the ontogenetic maps of the products and services that are being managed, of the buying processes, and of the marketing strategy that is being used.

They include the maps of the context of the buying processes. 

The adaptive automation processes are based on the use of binary actions to generate first choice positioning. Cobots use marketing catalysts to expand markets and commercial and semantic objects to influence the market.

Unicist Press Committee
The Unicist Research Institute

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