Unicist Functionalist Approach

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Unicist Corporation

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Advertising: Unicist Strategy to Generate Interest

The strategy to generate interest applies to any kind of actions where one of the participants is promoting an idea or action. It applies to personal issues, education, social behavior, businesses and any kind of situation where something new is being introduced.

The generation of interest is a basic condition in marketing processes. It applies to innovations in B2C businesses and to the establishment of new relationships or introducing new propositions in the B2B business.

Conceptually, the generation of interest implies the development of a maximal strategy to make evident the aesthetic of the benefit of what is being proposed, while sustaining this with a minimum strategy based on the credibility of the value proposition.

Both strategies drive the influential impact that is necessary to generate interest.

The Ontogenetic Map of the Strategy to Generate Interest

The driver of the strategy is the need to stimulate an expectation of need satisfaction, which requires some preconditions:

  1. The concept of the business has to be known.
  2. The environment has to be known.
  3. There has to be an adaptive attitude in the environment.
  4. It is necessary to understand the market to define the segments of those who profit from the proposal.
  5. It is necessary to know the segments of those who do not profit from the proposal.
  6. The influencer has to assume a personal or institutional leadership.
  7. The functionality of the value proposition has been confirmed.

When these conditions are given, the driver of the strategy is functional and requires the use of a catalyst to accelerate the generation of the idea and a gravitational object to sustain the validity of the proposition.

Based on the research on generation of interest led by Peter Belohlavek at The Unicist Research Institute.

Martin Alvaro

NOTE: The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.

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