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Functionalist Approach

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The use of the Functionalist Approach to Marketing

The functionalist approach uses the functionalist principles of marketing processes to build synchronized binary actions to ensure results. Functionalist marketing is based on managing the root causes of buying processes and the use of binary actions, catalysts, and marketing objects to influence and accelerate buying decisions.

It was demonstrated that while 100% of the successful marketing actions were sustained by synchronized binary actions and catalysts, 100% of the failures had insufficient catalysts. The use of binary actions and catalysts is a must in marketing.

The research on the functionality of human intelligence, developed at The Unicist Research Institute, allowed demonstrating that people’s actions are driven by the concepts they have in their mind.

This led to the development of unicist marketing strategies that use functionalist marketing technologies.

What for?

The functionalist approach optimizes the functionality of marketing processes using binary actions, such as:

Brand Building Binary Actions (B2B-B2C)
Market Positioning Binary Actions (B2B-B2C)
Sales Binary Actions (B2B-B2C)
Promotion Binary Actions (B2B-B2C)
E-commerce Binary Actions

The Functionalist Principle

The functionalist principle defines that there is nothing in the universe, which is part of a system, that does not work with a purpose, an active and entropic function, and an energy conservation function. Their interaction defines the functionality of the binary actions that make functionalist principles work.

The discovery of the functional structure of binary actions made the systematic design of synchronized binary actions possible, which simplified and ensured the results of business processes.

The Power of Binary Actions

Binary actions make things work. 100% of the business models of expansive businesses are based on binary actions that include the use of catalysts. Binary actions are intuitively used by those who need to achieve results.

Binary actions are two synchronized actions that, one the one hand, open possibilities establishing a functional context and, on the other hand, close processes to generate results.

Martin Alvaro
The Unicist Research Institute

NOTE: The Unicist Research Institute has been, since 1976, the world-leading research organization that introduced the functionalist approach to science to manage the functionality of the real world. www.unicist.org