Business happens in the future and requires dealing with the unknown. Managing market growth, where by definition one seeks to expand the boundaries, makes it naturally necessary to deal with the unknown.
Just as an architect does when designing a house; he visualizes a solution, which does not exist today, designs it, and makes it happen.
On the other hand, administration necessarily implies dealing with the known. It is an activity where “the house” is already made and now it has to be administrated.
If we see in superior business education case studies manage the dissection of a dead body: the case.
This is very useful when one seeks to acquire operational knowledge. But in the field of markets, which by definition are in motion, this approach becomes dysfunctional and makes a research-based learning necessary.
The most famous educational models in this field are the PHDs in Physics and Education in Medicine where, in the medical residences of teaching hospitals, the physician learns to cure living patients. There, his education is based on dealing with the unknown.
NOTE: The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.