The research on the conceptual structure of benchmarks, developed at The Unicist Research Institute, showed the different levels of energy consumption in the learning process involved in benchmarking and the nature of recreating versus copying.
Benchmarking forces individuals to face the market and confront with the possible weaknesses of its value proposal.
The learning processes are materialized in a recreation process that allows integrating the benchmark by upgrading the value proposition at a conceptual level.
There is also the possibility of copying solutions that are not protected by intellectual property.
Recreation is energy consuming but allows overcoming the benchmark with better solutions. Copying tends towards cloning solutions which probably will be at a lower level than the benchmark but might have lower costs.
The recreation process requires apprehending the ontology of the benchmark to build a better operational solution. Creation, and also recreation, requires sound knowledge.
Ontological benchmarking requires understanding the ontological structure of the business aspects that are being compared.
It allows apprehending the nature of the activity and widening the possibilities of the expansion of the functionality of the value proposition.
Therefore, it is necessary to have the ontological structures of what is being compared. Ontological benchmarking is an energy consuming activity.
NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org