Monthly Archives: August 2012


Supremacy confrontations between leaders

Confrontations of supremacy take place between the leader and the second leader of the market. When there are no absolute leaders or no second leaders, there are no supremacy confrontations.

Supremacy confrontations are based on the functional, objective or subjective, added value of the brands involved. Supremacy confrontations take place only in “brand markets”, where differentiations are attributed to brands. There are two possible positioning:

  • The subjective brand
  • The objective brand

The supremacy confrontation takes place in the field of subjective branding. The objective is to influence the market to base the credibility of a product on its subjective branding attributes.

The supremacy confrontation is based on building the strongest complementation between the company, the product and the customer.

Access a synthesis on the “Discovery of the Unicist Ontology of Market Confrontations of Supremacy” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest:
https://www.unicist.net/marketing/wp-content/uploads/2012/08/market_confrontations_supremacy.pdf

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

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