Monthly Archives: October 2011


Marketing is based on the Synchronicity of Actions

The synchronicity of actions is what makes a business grow. Its final purpose is the satisfaction of needs. This satisfaction of needs is what defines the purpose of synchronicity.

It has to cover both objective and personal needs in order to be successful. The critical mass is defined by the aesthetics of the value proposal which needs to have the necessary credibility and influence in order to work as such critical mass.

The added value implies the capacity of generating both the subjective and the objective added value on time. Synchronicity is what makes value generating actions possible.

We invite you to be our guest at the Unicist Library to access the collection of books on Unicist Business Architecture: http://www.unicist.com

Martin Alvaro

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,000 unicist ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution. They included the development of the unicist ontogenetic maps (DNA) of institutions.

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The Four Pillars of the Unicist Approach

Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,200 unicist ontological researches were developed since 1976 until December 2011 in the field of individual, institutional and social evolution. They included the development of the unicist ontogenetic maps (DNA) of institutions:
https://www.unicist.net/marketing/wp-content/uploads/2011/10/turi.pdf

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