The Unicist Standard in Market Segmentation presented by Peter Belohlavek implies recognizing and defining the different aspects that are included in the buying arguments and in the marketing and selling actions. This segmentation deals with the functional, psychological, conceptual and life-style segmentation. Its outputs are hard identifiable aspects to include in the marketing mix to influence the target market.
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches, until September 2010, in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.