Monthly Archives: May 2010


Unicist Riddles: Sustainable Globalization

The reach of one’s globalization is defined
by the limit of the pronoun “we”…

An analogy to guide reflection

People, as all other superior species, make businesses
within the limits of their pronoun “we”,
but try to profit from those who are
beyond, considered as “them”…
To deal with someone you need to know if
you are one of “us” or one of “them”.

Extracted from the book Unicist Riddles (*) by Peter Belohlavek

(*) Riddles have many solutions. In the Far East, riddles are used to develop internal freedom and responsibility.

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Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Peter Belohlavek’s e-book: Unicist Market Confrontation

Marketing is a permanent confrontation with competitors. Confrontation may be active or passive but it is always present.

If the parties understand that confrontation is a permanent condition they will be conscious of each one’s possibilities and the objectives that can be achieved in the market.

A confrontation is the result of a conflict. A confrontation is considered an unwanted extreme situation but at the same time a natural condition by expansive cultures.

That is the reason why developed and developing countries have such different conceptions of marketing. In the conquest of markets, clients acquire a product or another, so that, one competitor wins and the other one loses in each purchase.

This is a natural situation in every developed culture. On the other extreme, underdeveloped countries have a very different conception of confrontation.

Underdeveloped cultures are characterized by their identification with the victim, while they seek for obtaining benefits from the victimizer.

That is why it is very difficult for them to participate in confrontations to achieve a competitive advantage in relation to a competitor.

Independently of each person’s individual attitude, companies need to be in condition to start a confrontation against their competitors.

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Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Unicist Standard: Ambiguous language is basic for marketing

A dialogue is a communication that is necessary to deal with evolution, democracy, business, cooperation and rationality. It uses ambiguous language…

and for Marketing.

A dialogue is an inter-communication between two or multiple individuals that share a concept to generate value for them or others.

Dialoguing requires ambiguous messages and Monologuing is based on operational messages. This sounds paradoxical for the majority of the people. Dialogues drive towards evolution and Monologues drive towards involution.

The purpose of a dialogue is the generation of value which means that after it has finished an additional value has been produced.

In a dialogue all the participants are diverse in their approach to reality but share the same concept that implies having the same purpose. Their understanding of the concept differs based on the nature of ambiguity.

Their messages need to be ambiguous in order to allow them to generate a common operational action to produce added value.

When a concept can not be apprehended or shared there is no possibility to dialogue. The communication without sharing a concept becomes automatically a bilateral or multilateral monologue.

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Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Nokia: Mastering the Paradox of Communication Devices

Mobile communication devices changed the world. Nokia can be considered a benchmark to learn how to satisfy customers and at the same time avoid changing habits in order to ensure the expansion of the markets.

The paradox of communication devices is that they represent a solution for those who need the device to communicate with the rest of the world and for those who live in solitude and use the communication device to avoid feeling lonely.

If you have not watched the video on the presentation of Nokia, we recommend watching it from here:
http://www.youtube.com/watch?v=ySoUGLCYnJc

If you observe a yacht-port you will see that most of the boats are rarely used by their owners. There is no doubt that most of them would have a better financial solution if they rented a yacht when they want to navigate instead of owning one. But the yacht represents their freedom fantasy. That is what they bought and have.

The same thing happens with the mobile communication devices that allow accessing whatever you imagine and dialoguing with whoever you want, even though the majority uses them to “monologue” with their acquaintances. But the multiple alternatives they offer provide an almost endless scope of communication possibilities.

Nokia is a world leader in mobile communication devices having demonstrated how to access the micro-segments of the communication market in a way that can be emulated.

The question is understanding one’s market without making value judgments of what should or could be done with a product, just following the real actions and fantasies of the consumer in a value adding way. Providing possibilities is as important as providing functionalities.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

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Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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