Monthly Archives: February 2010


Unicist Family Business Strategies – The Unicist Standard

Business-driven family companies and family-driven companies are highly conditioned by the family archetype of each culture and the solution given to the roles that this fulfills. In the cultures where the affective predominates over the economic and social role, families that have businesses are highly inefficient and are always at risk as they don’t stabilize as institutions (independently of their members).

In cultures where the roles are balanced, business-driven family companies and family-driven companies are distinct fundamentally for their capacity and speed of growth. Business-driven family companies grow more rapidly.

In cultures where the predominant roles in the family are social insertion and the economic role, families with companies have a powerful influence in the environment. Although structurally they have less capacity to grow, they compensate this with the influence exerted in the environment. In markets with imperfect competition they build very powerful empires.

When we are dealing with business-driven family companies we can state that they are more effective than family-driven companies in the active roles, which are hunting, where one goes out to seek the animal in the market, and agriculture where intensive activities are developed.

An efficiently organized business-driven family company is more effective in passive hunting where it works from the basis of the influence of the family brand, and passive agriculture where extensive is what counts.

Therefore each business-driven family company must know what market niche to occupy where it can best achieve results.

We want to highlight that in marginal markets with highly imperfect competition, these concepts have no effects in reality, which is managed by non-company relationships, where the family-driven company has the weight of the family in that society.

Access the complete information on Family Business Strategies at the Unicist Business Search Engine:
http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Benchmarking General Electric: The Nature of Innovation

Managing the nature of innovation is basic when dealing with growth. This is something General Electric manages since the era of Thomas Edison.

The Unicist Standard in Innovation Management deals with the object driven technologies that are necessary to manage innovations.

You will find the information on the nature of innovation between the lines of Jeff Immelt’s lecture, CEO of G.E:
http://www.youtube.com/watch?v=5YOEwYAXH10

Next week we will be providing the ontology of innovation in order to help benchmark General Electric.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Unicist Strategy for doers, by doers and from doers

The Unicist Marketing Strategic approach will give you the conceptual tools to access the fundamentals of your buyers’ mind.

The access to the Unicist Standard in Segmentation and to the Unicist Marketing Mix will give you the fundamental and technical tools in order to exert more influence on the market with a lower effort.

Unicist Object Driven Technologies for strategy building allow individuals to diagnose problems and develop the corresponding strategies.

The unicist model provides the logic to approach complex problems and transform them into simple solutions.

Ambiguity, uncertainty and complex problems are the situations in which the use of unicist strategy models becomes necessary.

Learn more: http://www.academic.unicist.org/utp.shtml

Request more information: n.i.brown@unicist.org

Academic Department

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Diego Glancszpigel: Unicist Quality Assurance in Healthcare

This lecture on the Unicist Standard applied to Healthcare Quality Assurance is fostering an upgrade in quality in the business.

Envisioning quality assurance requires a mind opening attitude. It requires thinking about reality and its context to define the necessary objects to achieve the objectives.

To have a reliable knowledge, in order to produce results, it is necessary to have installed redundancies in processes. Designing objects implies increasing the amplitude of the unified field one is working on.

This requires a higher level of knowledge on the actual reality. It is necessary to have assured quality in order to grow. But the sound knowledge of the context is necessary in order to assure quality. Therefore this lecture works as a mind-opener.

Contact the Lecturing Agent: http://www.unicist.org/lectures/

Request more information: n.i.brown@unicist.org

Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Aesthetics is the core of Steve Jobs’ business approach

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic. They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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What is the Unicist Standard in Marketing?

Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.

The Unicist Standard defines the pilot tests to be used as part of the quality assurance process of the Unicist Object Driven Marketing.

Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the client and expand the markets.

Segments preexist to segmentation. Segmentation cannot be invented, it has to be discovered. The unicist segmentation model includes all the levels of processes that happen in the consumer’s mind when making a purchasing decision.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Natural Laws of Opportunity: The Unicist Standard in Strategy

Opportunities define the functionality of strategies. They are produced by the capacity to adapt instantaneously to a market.

Peter Belohlavek’s e-book provides the natural laws of business strategy. We strongly recommend downloading and printing this book in order to use it as a bedside book until you manage the natural laws of business strategy.

It will shift your business life.

Some of the laws follow as an example:

  1. The opportunities to win are provided by the market. The opportunity to achieve the minimum strategy depends on the organization.
  2. The time to act depends on the external time, the time of the market.
  3. External time can only be managed if one is able to manage the internal time.
  4. The one who is able to make the time work for her/him will have a significant strength.
  5. …..

You can access it buying the rights of use of the Unicist Business Search Engine: http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Learning from Steve Jobs: Apple’s fundamentals

Listening to the lecture of Steve Jobs you will access the information you need to understand the core fundamental of Apple’s success.

Access the lecture at:
http://www.youtube.com/watch?v=UF8uR6Z6KLc

Next week you will find the answer on this blog. It is included in the unicist standard contained in the Unicist Business Search Engine.

Suggestion: Reflect on it. The answer is between the lines.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Question on the Unicist Standard in Marketing

You can access the frequently asked questions made by newcomers when they notice both the breakthrough and the simplicity of the Unicist Standard.

Access them at: http://www.unicist.net/faqs_pm.shtml

Please send us your questions as a comment so we can widen the FAQs.

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Thank you.

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Functional segmentation: the driver of the Unicist Standard

Functionality is defined as the capacity of something to fill an individual’s need.

Functionality is homologous to aesthetics.

When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation. The functional segments discovered are:

-Demythologizing
-Attractive
-Conventional
-Conceptual

It is the most evident segmentation of the Unicist Standard.

Access this book at:
http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

To translate this post, click on the title to open it and then click on your flag in the right menu.

If you would like to receive monthly information on new scientific developments, please register here.

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