Monthly Archives: June 2009


Segment the market and profit from a unicist communication strategy

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The ambiguity of the market place forces us to listen to the facts implicit in the words that are being said. Facts do not lie; they are the transparent version of the buying intentions.
We need to learn to listen to the signs that are implicit in the market actions.
Our ability to read them is a key factor to improve our competitive capacity.
The dynamics of the competitive triangle shows that our company, the clients and the competitors are in permanent conflict. We can profit from conflict management if we learn to read the facts of the market.

The Unicist Ontology of Language provides a model to understand the nature of a communication process and turn threats into opportunities.

Access more information on The Unicist Ontology of Language at:
http://www.unicist.org/d_uol.php

Learn more about the “Functionality of words in unicist conflict management”:
http://www.unicist.net/management

Diana Belohlavek

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If you would like to get acquainted with unicist technologies, you can request an invitation as a Guest Participant in a module of Unicist Strategy.

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The development of Corporate Universities to catalyze market growth

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Innovation is basic for market growth. The solution to the crisis requires innovation and the perception of a higher value. The development of highly innovative Corporate Universities is an extremely useful tool when markets expect differentiation or innovation. The Unicist Corporate University uses the innovative technologies developed at The Unicist Research Institute.
The structure of a Unicist Corporate University (UCU) has been designed to foster expansion both for the organizing institution and for the participants. A UCU works as a catalyst for the business of the organizing company and as a mind-opener for participants.
To foster expansion, UCUs necessarily need to go beyond the boundaries of the activity of participants.

You will find more information at: http://www.unicist.net/management/

Click here to access the e-book Unicist Corporate Universities 

Click here to request more information

The Editor

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Upside down, an impasse or a transition? Free lecture

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Free Web-Lecture / Clinic June 15, 2009 – 9:00 am to 10:00 am New York Time:

Understanding Empires: Their role in the Global Crisis by Peter Belohlavek

Empires, conceptually, are countries that produce attraction without needing to exert action. Therefore Empires will be having a leading role in the solution of the Global Crisis. This clinic will provide the unicist perspective on the building of the new stage. It will include the forecasts of the role of influential countries such as: Brazil, China, France, Germany, Japan, Russia, UK, and USA.

Register in the free Lecture at:  http://www.unicist.org/unicist-clinic.php

About Peter Belohlavek: http://www.unicist.org/pb.shtml
Access more information at: Google Books

Martin Alvaro
Business Intelligence

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If you would like to get acquainted with unicist technologies, you can request an invitation as a Guest Participant in a module of Unicist Strategy.

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Unicist Marketing Mix requires the use of both synthetic and operational language

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Marketing Mix is the strategic approach to build “first choice products or services”. To design an adequate marketing mix, besides the necessary business knowledge, it is necessary to “speak different languages”. Factual, analytical, synthetic and operational languages are necessary to deal with the different aspects of the design of a marketing strategy. That is why the “gurus” in marketing, besides being experts in positioning, are also experts in the use of languages.

Learn more about the use of languages at: http://www.unicist.net/economics

Martin Alvaro

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If you would like to get acquainted with unicist technologies, you can request an invitation as a Guest Participant in a module of Unicist Strategy.

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Unicist Marketing Heroes

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In marketing there are lots of heroes. The heroes in marketing are those who discover new ways to fulfill the objective of developing a marketing mix in order to install the “first choice” perception of products and services. But, unfortunately, the marketing function also produces lots of pseudo-heroes who are individuals that live from making simple problems complex. Heroes develop new approaches to markets. In this sense, Philip Kottler was one of them. Pseudo-heroes, on the other hand, are those who want to demonstrate that they are indispensable.

Learn more about the role of heroes and pseudo-heroes at:
http://unicist.net/management/

Diana Belohlavek

If you would like to receive monthly information on new scientific developments, please register here.

If you would like to get acquainted with unicist technologies, you can request an invitation as a Guest Participant in a module of Unicist Strategy.

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