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The ambiguity of the market place forces us to listen to the facts implicit in the words that are being said. Facts do not lie; they are the transparent version of the buying intentions.
We need to learn to listen to the signs that are implicit in the market actions.
Our ability to read them is a key factor to improve our competitive capacity.
The dynamics of the competitive triangle shows that our company, the clients and the competitors are in permanent conflict. We can profit from conflict management if we learn to read the facts of the market.
The Unicist Ontology of Language provides a model to understand the nature of a communication process and turn threats into opportunities.
Access more information on The Unicist Ontology of Language at:
Learn more about the “Functionality of words in unicist conflict management”:
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