Monthly Archives: May 2009


33rd Anniversary of The Unicist Research Institute

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The Unicist Research Institute invites you to toast on its 33rd Anniversary.  We invite you to light a candle for one minute on Monday, 1st of June at 1:00 pm New York time for the new era that began in the field of complexity management after the discovery of the ontogenetic intelligence of nature.

33anniversary

We are celebrating this anniversary having installed the countdown of the first ontology based knowledge building search engine available in the world:

We are making a business knowledge building engine available for the business world. It includes the technical, analytical and fundamental knowledge to make reliable decisions. The factual and analytical knowledge-base is provided by the existing search engines. The fundamentals knowledge bank is provided by The Unicist Research Institute based on almost 3,000 ontological structures, including the archetypes of 51 countries,  researched and discovered during the last 30 years in the field of individual, institutional and social evolution. The unicist ontology based fundamental analysis made the approach to complexity reliable and a cybernetic approach to business possible. This participative knowledge building technology will expand the technical, analytical and fundamental knowledge bank ad infinitum.

http://www.unicist.com

Access more information on the ontogenetic intelligence of nature:
http://www.unicist.org/deb_uoin.php

Executive Committee
The Unicist Research Institute

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Unicist innovation marketing

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Innovation is basic in marketing. When a need has been satisfied a new need arises. Therefore marketing is innovation driven. That is why conservatives, hedonists, innovation phobics and innovation busters destroy any marketing strategy that deals with innovation. Understanding the market implies forecasting its evolution and developing actions that follow the trends. Understanding how innovation is produced and how it works is basic to influence market in a structured way.

Access more information on Innovations at:
http://www.unicist.org/deb_int.shtml

Access Unicist Innovation Management at:
http://unicist.net/entrepreneuring

The Editor

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Marketing requires permanent learning of the changes of markets

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Markets are in permanent movement. When a need is satisfied a new need arises. When a competitor enters a market, it changes the bond between clients and preexisting products. All is in permanent movement. To make markets grow it is necessary to be aware of this movement. Marketing experts need to be open to natural learning in order to see these movements. If they do not have this learning capacity they learn about it when it is too late.

If you are interested in learning how this learning capacity can be expanded we recommend you to learn about the unicist approach by entering: http://www.unicist.org/talents

The Editor

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Unicist Ontology of Growth – Institutionalization as the driver to growth

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As it was presented,  growth’s active element is given by an institutionalized activity.
To empower the institutionalization of an activity it is necessary to “include” the members of the market into the organization. They may be included in the periphery or in the center of the organization. But they need to be included. That is what we call developing a community with the market.
In plain language it implies the building of a network. This network needs to have the structure of an institutional community in order to sustain growth. Scarcity is a basis for growth as abundance is an inhibitor for growth. Both poverty and abundance produce the same effect:  they hinder growth. Institutionalization is a human response to evolve in environments where “scarcity” is installed.

Culture of Scarcity vs. Culture of Abundance
The culture of scarcity is characterized by demanding a much more proactive action from man, due to his own characteristic, than the culture of abundance does. Instead, the culture of abundance encourages man to lay hold of the resources in his environment.
The culture of abundance is set when one of the following three conditions takes place:
1) A prodigious nature with regard to goods/resources
2) Man’s subordination to nature or to other human beings
3) Man’s conformism as an attitude in life
There is great difficulty for community-actions within cultures of abundance, given that, the hedonistic principle on the one hand, and the staunch ideologies on the other hand, exclude others in everyday actions.
If we take a look at the world, we will notice that in cultures where there is a lot of authoritarianism the trend towards community attenuates, and turns into a behavior similar to that in staunch ideological cultures.
That is why the cultures that have been submitted to absolutism during long periods tend to reject communities as a growth factor and use communities as a means of defense from power. They are marginal communities.
Within these cultures, identification with the victims, instead of solidarizing with them,  is stabilized. This gives rise to victims or marginal community building as a mechanism of defense against the oppressor.
Prodigious natures, as far as goods are concerned, also produce an absence of need for a gregarious life. Conditions of a prodigious nature, in which the weather is benign and nature supplies food, make expansion difficult. They transform cultures into places people can live as of seizing what nature provides.
It is only under these conditions that communities like those mentioned exist, which endow man with a certain importance generally encouraged by external threats and leaders who ‘close/seal” the place to prevent it from disappearing.

Access more information at: http://www.unicist.org/deb_i.php

The Editor

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Unicist ontological market segmentation

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The unicist ontology of market segmentation can be described in its universal elements.
This defines cross-cultural segments which behave within the structure of the myths, taboos and utopias of each culture. That is why it is necessary to design globally but operate locally.

universal-segmentation

Such cross-cultural segments are:

-Independent
-Conservative
-Dominant
-Influential

Independent
The independent seeks concrete personal benefits or utopias. He exercises pressure to accommodate realities to obtain benefits. When independent individuals are expansive, they seek benefits; when they try to avoid contraction, they foster utopias.

Conservative
Conservative individuals try to adapt to their external reality by choosing one of the two ways they consider feasible:
a)    Following the rules of a culture (when they are expanding)
b)    Approaching reality rationally (when they try to avoid contraction)

Dominant
Dominant individuals establish the rules of the environment. They build the necessary micro-cultures to be in a leading position. They are representatives of the culture (when they are expanding) or foster the evolution of their environment (when they try to avoid contraction).

Influential
Influential individuals base their influence on their innovation capacity. Their creativity and idealism drives them towards two different ways to exert influence:
1)    Propose innovations based on ideas (when they are expanding)
2)    Propose innovations based on creations (when they try to avoid contraction)

Access more information at:  http://www.unicist.org/d_ms.php

The Editor

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Unicist Functional Market Segmentation

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About 50% of marketing campaigns do not achieve their goals. This was the input for developing, step by step, a model that could make marketing more accurate.
The discovery of ontointelligence, as the intelligence humans use to apprehend the nature of things, gave the scientific background to the hypothesis that marketing was not talking to the real client but to a hypothetical client.
The discovery that concepts rule evolution was the fundamental input that made a fundamental segmentation possible.
Ontological market segmentation is simply the segmentation of natural attitudes of human beings. It is therefore cross-cultural.
When dealing with human behavior, fundamentals lay the grounding of human attitudes but the environmental and materialistic needs define the drivers of what people desire, want, need and buy.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation
2) Functional Segmentation
3) Psychological Segmentation
4) Lifestyle Segmentation

Functional segmentation

Functionality is defined as the capacity of something to fill an individual’s need. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.
The ontology of functionality can be described as:

functional-segmentation

The ontological segments of a product/service’s functionality are:
-Demythologizing
-Attractive
-Conventional
-Conceptual

Access more information at:  http://www.unicist.org/d_fs.php

The Editor

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