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Root Cause Marketing in the 4IR

Root Cause Marketing became significant with the appearance of the technologies of the 4th Industrial Revolution. Although Root Cause Marketing is extremely effective in all marketing processes, it is unavoidable when it is possible to use the tools of the 4IR.

Managing the Root Causes of Buying Processes

Root Cause Marketing

The unicist marketing technologies have been developed at The Unicist Research Institute to manage the root-causes of buying processes. Unicist Root Cause Marketing is an approach based on the use of business objects and the unicist segmentation.

Customers can Only Buy the Concept they have in Mind

Buying decisions are driven by the concepts individuals have. That is why buying decision are driven by the instantaneous actions of the Conceptual Short-Term Memory that use the information stored as a concept in the long-term memory.

The Use of Commercial, Semantic, Semiotic & Branding Objects

Unicist marketing objects are encapsulated adaptive systems that produce predefined results that can be inserted in marketing processes to increase sales. This approach has been developed to ensure the critical mass of the processes.

Building Catalysts as Sales Accelerators

Catalysts are process accelerators. Marketing catalysts have been used ever since people had to produce results in business, social and political marketing. The acceleration of the processes they produce, depends on the specificity of the catalysts.

Conceptual Segmentation to Emulate the Mind of Buyers

Conceptual Segmentation

The use of the unicist conceptual segmentation is necessary in any proactive marketing activity. This segmentation describes the nature of a product or service as it is perceived by the potential buyers. It is necessary to ensure and accelerate buying processes.

Synchronic Actions to Accelerate Buying Decisions

The use of catalysts requires introducing synchronic actions to ensure the critical mass of marketing processes. Double dialectical actions (DDAs) are objects that allow installing marketing catalysts integrated with driving objects to accelerate buying processes.

Automation, Artificial Intelligence and Data-based Learning

Unicist Expert System

The unicist artificial Intelligence is integrated by fundamentals-based AI, and data-based AI, using predictors to monitor processes. It is necessary to define and manage market segments and their evolution as an input to automated or non-automated marketing processes.

The Unicist Research Institute

A world leading research center

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.

The discovery of the ontogenesis of evolution, the double dialectical logic and the roots of the functionality of intelligence allowed generating the unicist artificial intelligence, building expert systems, developing the unicist evolutionary approach and conceptual engineering to simplify the development of solutions in adaptive environments. TURI has a business arm, an academic arm and a social arm.