Root Cause Marketing: Driven by Conceptual Focus
The unicist marketing technologies have been developed at The Unicist Research Institute to manage the root-causes of buying processes. Unicist Root Cause Marketing is an approach based on the use of business objects and the unicist segmentation.
Buying decisions are driven by the concepts individuals have. That is why buying decision are driven by the instantaneous actions of the Conceptual Short-Term Memory that use the information stored as a concept in the long-term memory. The concepts and fundamentals of unicist marketing provide the knowledge base to develop cognitive systems for businesses.
The Unicist Research Institute has been, since 1976, the pioneer in complexity sciences applied to evolution. It developed the first scientific approach to understand and manage social and institutional evolution as adaptive environments.
It was one of the precursors of the 4th Industrial Revolution that introduced the unicist ontogenetic maps to manage complexity to deal with adaptive systems. It develops the necessary knowledge, technologies and cognitive systems, using Unicist Artificial Intelligence, to manage social and business environments as adaptive systems. These solutions are provided to the market by its business arm and academic arm.