A Causal Approach to Marketing & Segmentation

Our basic and applied research has provided access to the causal approach in the real world. The discovery that the concepts underlying buying arguments drive purchasing decisions, developed at The Unicist Research Institute, made a causal approach to marketing possible. It was made accessible to everyone through the use of the Unicist Conceptual Designer, based on comfort zone segmentation and commercial binary actions that ensure results. This significantly enhanced marketing effectiveness. It applies to both B2B and B2C businesses.

The discovery that the concepts stored in people’s long-term memory drive their actions introduced the causal approach to the root causes of purchasing processes, where the comfort zones of potential customers act as catalysts or inhibitors of their buying decisions. It applies to both B2B and B2C businesses.

Conceptual segmentation, as a causal segmentation approach, significantly enhances marketing effectiveness based on segmented binary actions. In competitive markets, the use of this segmentation model, combined with binary actions, enhances marketing effectiveness by more than 30%.

The unicist causal approach to the real world is based on understanding the functionalist principles that define the functionality of entities and the binary actions that operationalize this functionality. It enables the forecasting of business evolution when both the context and the laws of evolution are known. This approach simplifies the business world.

Basic Discoveries that Made the New Stage Possible

• Unicist Ontogenetic Logic: It is an emulation of the intelligence of nature that regulates the functionality, dynamics, and evolution of living beings and adaptive entities of any kind.
• Unicist Evolution Laws: Including the laws of functionality, dynamics, and evolution of adaptive systems.
• Unicist Ontology: It defines the nature of things based on their functionality.
• Unicist Functionalist Principles: These principles manage the unified field of entities and define the functionality of adaptive environments based on their purposes, active functions and energy conservation functions.
• Unicist Binary Actions: These are two synchronized actions that open possibilities and ensure results to make functionalist principles work.
• Functionalist Approach to Science: A pragmatic, structuralist and functionalist approach to adaptive systems and environments integrating the know-how and the know-why of things.

Developments

Unicist Marketing Lab to Manage the Root Causes of Buying Decisions

Unicist Causal Approach to Customer Relationship Management (*)

The Use of Binary Communications to Influence People (*)

Unicist Object-Driven Selling Based on Binary Actions