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Conceptual Marketing in the 4IR

The discovery of the functionality of human intelligence, made at The Unicist Research Institute, allowed discovering and managing the root causes of buying and marketing processes using the technologies introduced by the 4th Industrial Revolution.

Unicist Expert Systems

Unicist Expert Systems

The unicist expert systems emulate the concepts of buying and marketing processes and simplify the building of marketing solutions based on the use of the concepts and fundamentals of processes and a pilot testing approach that ensures the functionality of results.

Customers can Only Buy the Concept they have in Mind

Buying decisions are driven by the concepts individuals have. That is why buying decision are driven by the instantaneous actions of the Conceptual Short-Term Memory that use the information stored as a concept in the long-term memory.

The Use of Commercial, Semantic, Semiotic & Branding Objects

Unicist marketing objects are encapsulated adaptive systems that produce predefined results that can be inserted in marketing processes to increase sales. Marketing objects accelerate buying processes and diminish the energy necessary to generate sales. This approach has been developed to ensure the critical mass of the processes.

Building Catalysts as Sales Accelerators

Catalysts are process accelerators. Marketing catalysts have been used ever since people had to produce results in business, social and political marketing. The acceleration of the processes depends on the specificity of the catalysts.

Conceptual Segmentation to Emulate the Mind of Buyers

Conceptual Segmentation

The use of the unicist conceptual segmentation is necessary in any proactive marketing activity. This segmentation describes the nature of a product or service as it is perceived by the potential buyers. It is necessary to ensure and accelerate buying processes.

Synchronic Actions to Accelerate Buying Decisions

The use of catalysts requires introducing synchronic actions to ensure the critical mass of marketing processes. Double dialectical actions (DDAs) are objects that allow installing marketing catalysts integrated with driving objects to accelerate buying processes.

Automation, Artificial Intelligence and Data-based Learning

Unicist Expert System

The unicist artificial Intelligence is integrated by fundamentals-based AI, and data-based AI, using predictors to monitor processes. It is necessary to define and manage market segments and their evolution as an input to automated or non-automated marketing processes.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.

The discovery of the ontogenesis of evolution, the double dialectical logic and the roots of the functionality of intelligence allowed generating the unicist artificial intelligence, building expert systems, developing the unicist evolutionary approach and conceptual engineering to simplify the development of solutions in adaptive environments. TURI has a business arm, an academic arm and a social arm.