Unicist Market Lab

Unicist Innovation Center
The Unicist Research Institute
Business Solution Factories

Based on Unicist Conceptual Techniques

Based on Unicist Conceptual Techniques

Based on Unicist Conceptual Techniques

The Unicist Evolutionary Approach
Unicist Innovation Center
Unicist Evolutionary Approach

Pilot Test driven Market Lab

Empowering the Commercial Functionality of CRM

The Unicist Market Labs are solution factories that manage the root causes of marketing to accelerate buying processes using data-based AI and fundamentals-based AI.

They are installed as “prototypers” that are refined by pilot tests until they become part of the client’s system. Unicist root cause marketing became possible due to the research on the functionality of human intelligence. It is based on the fact that the concepts people have in their minds drive their actions and that the conceptual short-term memory triggers buying decisions.

The market labs use expert systems to emulate the concepts of buying and marketing processes and develop double dialectical actions (DDAs) to accelerate marketing processes based on commercial drivers, objects and catalysts.

The pilot tests driven market labs are based on the knowledge of the structure of the extrinsic concepts of things and on how to influence buying decisions using DDAs.

Managing the Root Causes of Buying decisions

The Unicist Market Lab is a solution building factory that uses the conceptual segmentation of markets to build marketing objects, catalyzing objects and develop DDAs to accelerate sales processes.

These solution factories use cross-cultural segmentation, root cause marketing, the development of DDAs, the use of catalysts, data-based AI and fundamentals-based AI to accelerate buying processes.

Double Dialectical Marketing Actions
Influencing adaptive environments requires the development of synchronic double dialectical actions (DDAs) to influence each adaptive function of the environment. These actions are evident in everyday life. DDAs are implemented as marketing objects. There are two types of DDAs: Type 1, that integrates catalysts with drivers to accelerate processes, and Type 2, that integrates actions to expand boundaries and actions to ensure results. Learn more

Increasing the Speed of Market Growth

This solution factory is for companies that need to increase sales or are introducing new products/services, expanding new markets, developing new segments and/or building new channels.

The unicist pilot test driven market lab uses expert systems (solution management systems) to build DDAs, marketing drivers and catalysts using the resources of the 4th Industrial Revolution.   

The unicist solution factories are pilot-test driven market labs that use expert systems and unicist artificial intelligence to solve marketing problems based on the management of their root causes. Learn more

Features of the System

Value Generation

The Pilot Test Driven Market Lab is installed as a “prototyper” that is refined through conjoint R&D processes using the unicist evolutionary approach to establish a support system for the CRM of the company.

This process generates a positive cash flow originated by the increase of sales. The use of marketing and catalyzing objects increases more than 30% the speed of sustainable market growth.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org