Unicist Market Labs Clinic

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

Unicist Conceptual Marketing

An In-House Marketing Solution Factory

An In-House Marketing Solution Factory

An In-House Marketing Solution Factory

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Unicist Market Labs

For Market Expansion and Countercyclical Strategies

The scientific breakthroughs introduced at The Unicist Research Institute allowed accelerating plus 30% marketing effectiveness through the building of root cause segmentation, marketing objects, catalysts and binary commercial actions.

The Market Labs manage the root causes of marketing processes to accelerate buying decisions by installing strategies and emulating markets by developing marketing objects and catalysts and installing adaptive automation.

A pilot test of the use of these Market Labs might be the development of counter-cycles in markets affected by the coronavirus crisis.

The development of marketing objects and catalyzing objects increases more than 50% the speed of sustainable market growth. The Market Lab might be outsourced or internal.

The labs include the use of information provided by unicist knowledge base validated by pilot test.

They use expert systems to emulate the concepts of buying and marketing processes and develop commercial drivers, objects and catalysts to accelerate marketing processes.

The Market Labs are based on the structural knowledge of the markets that were researched at The Unicist Research Institute.

Expert Systems to manage the Root Causes of Buying Processes

The Expert Systems were developed at The Unicist Research Institute to develop solutions in the field of adaptive business processes that are feedback dependent.

They provide solutions in the field of action that need to be adapted to the specific conjuncture of the processes involved.

They are updated using the Unicist Artificial Intelligence to expand the knowledge based on the experiences of the system.

The Unicist Artificial Intelligence implies the integration of data-based AI and fundamentals-based AI.

The unicist expert systems emulate the concepts of buying and marketing processes and simplify the building of marketing solutions based on the use of the concepts and fundamentals of processes and a pilot testing approach that ensures the functionality of results. Learn more

Participative Project Development

Virtual activities require a different way of managing strategies, processes and tasks. This is a new stage of work process organization in the world that needs to be learned.

All innovative projects need to have a coordinator, a fallacy-shooter and an ombudsman/woman to ensure their functionality.

The introduction of unicist technologies sustained by on an innovation management model that is based on outsourcing the innovations until they become natural for the members of an organization.

It is recommended that a unicist strategic analyst of the client participates as ombudsman/woman to ensure that the organization experiences the process to acquire the functional knowledge of the solutions developed. Learn more

Features of the Market Lab

Value Generation

All the value propositions of the Unicist Confederation are based on the generation of positive cash-flow for the users. 

It is installed as a “prototyper” that is refined through collaborative processes using the unicist evolutionary approach to establish a support system to build marketing objects and catalysts for the CRM of the company.

The introduction of Conceptual Segmentation, Marketing Objects and Catalysts

The discovery that the concepts people have stored in their long-term memory drive their actions.

This allowed developing a conceptual segmentation model that permits finding the buying arguments and developing the complementary selling arguments to drive buying decisions.

Concepts define the root causes of buying processes and also drove to the development of marketing objects and catalyzing objects to drive buying decisions using binary actions.

Conceptual segmentation gives access to the buying argument of potential clients and allows defining clusters that increase notoriously marketing effectiveness. The use of marketing objects and catalysts allows building an empty space in the market and ensuring the functionality of binary actions to influence buying decisions.

The Use of Marketing Catalysts

The success of sustainable marketing fully depends on the use of catalysts. While 100% of the successful marketing actions were sustained by catalysts, 100% of the failures had insufficient catalysts. The use of catalysts is a must in marketing.

The discovery of the triadic structure of social and business functions allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses. It increases the speed of growth +50%.

Marketing catalysts are business objects that build a context for the actions that are being influenced, which must be consistent with the environment in order to be acceptable. Catalysts need to have the necessary influential energy to generate results.

The Unicist Market Lab includes:

1. A Process-Catalysts and Binary Actions (UBAs) Builder

It includes:

The process catalyst and UBAs builder is based on the conceptual segmentation of the market, which allows developing catalysts that take advantage of the Conceptual Short-Term Memory (CSTM) that triggers all buying processes.

2. A Profile Builder

Unicist profiles are based on the concepts people have that drive their buying decisions. 

The unicist technologies allow defining the observable characteristics of the people that belong to the segments we want to approach.

This allows using catalyzing-objects based on the goodwill of the value propositions to approach the actual and latent needs of the participants of a market.

3. A Marketing Strategy and Objects Builder

The use of business objects increases the productivity of business processes and ensures the quality of results.

Some of the companies that use objects in their organization are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

4. A Pricing Builder

The pricing module allows developing catalysts that empower the acceptance of prices and manage the elasticity of demand considering that:

5. A Pilot Testing Module

The pilot testing module uses two different tests:

Pilot tests provide the feedback from the market and the core learning input for the unicist artificial intelligence module.

6. Unicist Profiles and Big Data Analytics

Unicist Big Data Management includes the use of Unicist Artificial Intelligence and Neural Networks.

It implies the integration of unicist segmentation and profiles that allow defining predictors that are used as an input for big data analytics.

When managing Big Data, machine learning is dependent on the quality of learning data sets, that is why it is subject to cognitive bias.

The use of the ontogenetic maps of business functions avoids the bias and ensures the quality of intelligent big data analysis.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

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