Research on the functionality of roles was triggered by the need to provide a framework for installing business objects in organizations of any kind. This research led to the natural organization of adaptive business environments, which is based on organizing by roles and objects.

The implementation of this organizational structure by roles and objects facilitated its application to marketing, following the discovery that roles are integrated into the comfort zones that need to be addressed. The unicist ontology of roles also simplified the use of AI in adaptive business environments.

A role defines the structural function of an entity in an adaptive environment, which in turn defines the functionality of its interactions. People assume roles in all their activities, which may be either non-conscious or conscious.

Non-conscious roles are triggered by emotional intelligence and address intrinsic needs. Conscious roles, on the other hand, utilize conscious intelligence and deal with the need to adapt to an environment. It should be considered that roles may be functional or dysfunctional within the environment based on the value they add in both the short and long term.

About Roles

Roles are part of an individual’s comfort zone, defined by their meaning of life in a specific field of action. They are integral to the comfort zone of individuals and define their freedom to do.

The roles people assume in a specific field of action allow for the inference of their comfort zones, which define the space where real communication processes can be developed or common grounds can be established.

The comfort zone evolves driven by two different fundamentals:

1. Unsatisfied needs that become essential for an individual’s survival.
2. The evolution of an individual’s ethical intelligence, which generates new ideals.

Each role is defined by a functionality that dictates the resources that need to be available. Communicating with people requires using the semiotic that corresponds to the role of the individuals.

Roles collide when they belong to different comfort zones. Functions differing within the same comfort zone do not constitute different roles, but rather different activities.

Communication between different comfort zones requires the establishment of a superior comfort zone that integrates them.

The Unicist Ontology of Roles

There are different levels of human roles sustained by different levels of comfort zones. The conscious role of an individual encompasses three fundamentals: personal, social, and professional roles.

The personal role establishes the purpose of human roles. The social role defines the active function that allows for the expansion of role functionality. The professional role, which deals with work, installs the energy conservation function that ensures the functionality of the purpose.

These three roles share the same purpose, which is social recognition. Roles in adaptive environments exist when they hold social value, which implies recognition.

The active functions of these roles differ: the personal role seeks personal fulfillment, the social role assumes social responsibility, and the professional role assumes professional responsibility.

These roles are integrated when the conceptual mindset they possess is based on a worldview that establishes common ethics and ideology, and binary actions that aim at a superior good. This integration is driven by the need for a safe place in the world and executed to sustain the self-image of individuals.

Some of these roles might not be conscious, establishing a bias that makes people adaptive in some fields and non-adaptive in others.

The organization of processes of any kind, in adaptive environments, requires establishing the roles necessary for the activities being developed. The role an individual assumes in a process must fit into a comfort zone that is consistent with the assumed responsibilities.

When addressing people from an environment, as in the case of political actions or marketing processes, it is necessary to ensure that what is being proposed fits into the roles and comfort zones of the participants.

You can learn how to manage roles and comfort zones by using the Multilingual Unicist Virtual Advisor

The Unicist Research Institute