Unicist Business Object

Unicist Functionalist Approach

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Unicist Functionalist Approach

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Discovery of the Unicist Ontology of Brand/Image Building

The discovery of the Unicist Ontology of Brand Building defined the nature of the functionality of the building of a Critical Mass, a Promise and a Prove of Credibility in the evolution of brands.

Unicist Brand BuildingA “Brand” was defined as the materialization of the image of a living being or an unanimated entity. The brand is installed in mind as an iconic symbol that can be a name, term, design, symbol, or any other feature that identifies the entity.

Brands work when they are installed in the long term memory of an individual which produces an automated recall of attributes when the iconic symbol of the brand is perceived.

Brands are paradigmatic ambiguous semiotic signs which have two integrated meanings that need to be within their attributes. Iconic symbols are the guiding signs that drive towards the perception of the attributes of a brand.

On the one hand, a brand implies a promise of something that is going to happen, and on the other hand, it includes a “prove of credibility” that makes the promise believable.

The brand identifies the role of an entity. That is why brands are necessarily functional and their functionality is limited to the role of the entity.

The purpose of a brand is to generate a critical mass to influence people in order to install a preconceived perception in their memory. That is why brands work as catalysts or inhibitors of actions.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Unicist Business Objects changed Business Management

The design of business processes, before the unicist approach was developed, was based on operational research tools that did not include the fundamentals of processes. Therefore they were extremely human attitude dependant.

The unicist approach to business processes introduced fundamental analysis to define the nature of processes and the use of objects emulating the organization of nature. Object Driven Organization established a new starting point in business process design.

“Unicist Business Objects are adaptive systems that are designed to produce a predefined result in a process. By definition they deal with the adaptive aspects of businesses. They are unnecessary in administrative systems.

Not everyone can design an object, but everyone that recognizes its functionality within a process can use it.

The autopilot of an airplane can be activated without knowing how it was built but it is necessary to know how it works and the limits of its functionality.

There are five business objects which are: the drivers, the entropy inhibitors, the inhibitors, the catalysts and the gravitational objects.

The first three ones belong to the process of a system while the catalysts are part of the restricted context and the gravitational objects belong to the wide context of a system.

Objects can be designed integrating these three functions as part of their functionality or they can exist as three different objects to provide the driving, inhibiting and entropy inhibiting functions in a process.

Catalysts and gravitational objects are not part of the system. If one integrates them into the system, these objects do not work as such and destroy the system’s functionality.

The use of business objects requires individuals who understand the business processes in order to use the objects and replace them when their functionality has been exceeded.”

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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/management/wp-content/uploads/2012/04/turi.pdf