D – The Unicist Research Institute


Aesthetics is the core of Steve Jobs’ business approach

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic. They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Business Governance and the Unicist Standard

The business governance model defines the capacity of an organization to grow. Only democratic organizations can use unicist business objects.

Large organizations are basically democratic at the top, have a significant authoritarian component in the middle management and a trend toward individualism at the bottom.

This is counterintuitive for most of the people in the business world. They consider that the top management is authoritarian.

But what is the meaning of democracy in business?

Democracy doesn’t imply following the popular saying: “Eat excrements, millions of flies cannot be wrong”.

Democracy in business implies that the values of the arguments are given by their foundations and not by who is posing them.

Top managers need to be democratic in order to listen to the market while they influence it. Companies can only grow if they listen to reality and are able to adapt to it. That is the meaning of democracy in business.

But there are people who need to control things and cannot deal with divergent positions. In this case a company can only grow in low-cost/ low-value markets. When the market buys “price” the individual just needs to follow the market. There is no influence needed. Authoritarian driven companies are basically commodity sellers. When they manage their business processes adequately they might be extremely profitable.

When authoritarian governance prevails the business has a structural problem to grow.

Individualistic companies are naturally artists or solopreneurs. When they are artists the business man / woman is their agent.

When they are solopreneurs they just sell what they need. Individualistic companies cannot grow because they do not do what the market demands, they do what they want to do.

Individualistic governance drives naturally towards extinction or bankruptcy. They inevitably die with the “owner”.

But it has to be considered that the energy demanded to manage a business in a democratic way is extremely high. It is easier to run it in an authoritarian way. Individualists do not run businesses; that is why the energy consumption is very low. They just sell themselves.

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


Conceptual unicist market segmentation

The conceptual market segmentation describes the nature of a product as perceived by the market. Conceptual market segmentation describes the concept implicit in a product or service, which is based on:

– Its purpose: being the final functional objective of the product/service as seen by a user.
– The procedure: being the verbal function that materializes the purpose in a concrete added value. This is the active function that necessarily produces entropy.

The action guide: being the adverbial function that limits the actions of the procedure to ensure the fulfillment of the purpose of the product. This is the energy conservation function that limits the entropy of the verbal function. Conceptual unicist market segmentation is the unicist standard to define the fundamentals of products and services.

Access this book at:
http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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