In the business world institutionalization needs to be considered in terms of added value to foster growth. The existence of transcendent goals makes a company more reliable than a business that is only concerned about making money.
But it has to be considered that enterprises include necessarily an entrepreneurial activity in order to gain value to grow. Market growth is basically driven by the enterprising attitude and internal growth is based on the entrepreneurial attitude.
What makes companies grow in a market is their enterprising attitude that includes innovation, superior added value, transcendence based reliability and the integration of a community with their clients and potential markets.
Enterprising is a condition to become a leader or an innovator in a market. Without enterprising, there are no transcendent goals to follow.
Discovery of the Ontology of Enterprises:
Request more information: firstname.lastname@example.org
NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.