The conceptual market segmentation describes the nature of a product as perceived by the market. Conceptual market segmentation describes the concept implicit in a product or service, which is based on:
– Its purpose: being the final functional objective of the product/service as seen by a user.
– The procedure: being the verbal function that materializes the purpose in a concrete added value. This is the active function that necessarily produces entropy.
The action guide: being the adverbial function that limits the actions of the procedure to ensure the fulfillment of the purpose of the product. This is the energy conservation function that limits the entropy of the verbal function. Conceptual unicist market segmentation is the unicist standard to define the fundamentals of products and services.
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