Unicist Functionalist Approach

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Unicist Functionalist Approach

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Business reactive growth: Counter-cyclical strategies

Counter-cyclical strategies are a way to develop structural growth beyond the existing boundaries of a business or the beginning of a structural crisis recovery. They are the way reactive growth actions are implemented.

The building of counter-cycles implies the existence of a new ethic and an expectancy that “something is going to happen now”.

The expectancy is the action driver and the new ethic is the energy conservation function that ensures the counter-cycle to work.

Counter-cycles work by niches. This implies a hard work to be developed finding the niches that need an expansion.

In a crisis everybody appears to need an expansive action, but only few believe that they are able to do it.

Therefore it is necessary to select the niches that are mentally prepared to accept a counter-cyclical approach in order to deal with the adequate segment.

Maximal strategies require that the proposed solution be expected, actors that offer the solution be trusted and that there is the necessary credibility.

Frequently, the leaders that had to face the crisis at the beginning are not credible to propose a counter-cyclical solution. This happens both in the private and in the public sector.

Credibility is the catalyst of the beginning of any counter-cycle. At this stage “prove” of credibility is the price that has to be paid.

Without “prove” that a counter-cycle works, it is only another bubble in the pathway until the crisis has been overcome.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

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