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Unicist Conceptual Marketing System

Benefits of Object Driven Marketing

Unicist object driven marketing increases +25% the marketing effectiveness, accelerating the buying processes and saving energy based on the use of business objects and a unicist ontology based segmentation. These objects produce basically three noticeable effects:

  • They allow having the necessary critical mass to trigger the buying process
  • They accelerate the marketing process shortening the time between the marketing stimuli and the buying action
  • They save energy in the marketing process which makes it more efficient

The unicist conceptual marketing system provides the algorithm to design reliable marketing campaigns including the monitoring of the pilot markets.

The main applications of this tool deal with the design of an object driven marketing mix, the development of new market segments, new distribution channels, marketing objects, the design of market researches and the development of maximal and minimum strategy driven marketing actions.

1) It provides the conceptual structure of the segments of markets that allow defining differentiated segmented marketing strategies

2) It provides the information for advertising strategies including maximal and minimum strategic communications, which work as a segmented commercial critical mass builders.

3) It establishes promotional strategies that ensure the perception of the differentiation of products both in B2B and B2C markets.

4) It provides the information to build sales arguments including the maximal strategy given by product positioning and the minimum strategy given by the management of the buying processes.

The tool allows managing the fundamentals included in the conceptual map of the marketing functions in order to develop maximal strategies to grow and minimum strategies to ensure survival. The specific information of the fundamentals of the marketing functions is confidential while the universal aspects are open information.

Benefits of Object Driven Marketing

Unicist object driven marketing increases +25% the marketing effectiveness, accelerating the buying processes and saving energy based on the use of business objects and a unicist ontology based segmentation. These objects produce basically three noticeable effects:

  • They allow having the necessary critical mass to trigger the buying process
  • They accelerate the marketing process shortening the time between the marketing stimuli and the buying action
  • They save energy in the marketing process which makes it more efficient

Managing Root-Causes

Unicist concepts and fundamentals define the root-causes of problems and are the root-drivers of solutions. They allow defining what is possible to be achieved and developing the maximal and minimum strategic actions and business objects to make it happen. Unicist conceptual design uses the unified field of the functions of a project to define the processes and the maximal and minimum strategy actions that need to be developed to ensure results.

Conceptual Design of Solutions

The unicist conceptual design is used to ensure results in adaptive environments by managing the fundamentals of the solutions, defining the necessary functions that are integrated as a unified field, and ending with the definition of a dynamic process architecture. It includes the design of the roles that participate and the different types of business objects that are used to achieve the necessary results. The conceptual design ensures the functionality of a solution.

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Structure of the Unicist Logical Systems

The unicist logical systems allow users to build maximal and minimum strategies, marketing processes, business architectures, IT architectures, design business processes, develop business objects and build factory objects for IT solutions.

1) Unicist Causal Diagram & Relationships

Unicist Technologies

Definition of the causal relationships of the elements that integrate a process without considering its complexity.

2) Possible Objectives to be achieved

Unicist Micro-clinics

Definition of the causal diagram defining the objectives that are possible to be achieved in the process.

3) Definition of Objects and Resources

Project Counseling

Definition of the process including unicist objects, resources and their bi-univocal and univocal relationships.

4) Max. & Min. actions and their Synchronicity

Real Case Applications

Definition of the Maximal and Minimum strategy actions of each object and its synchronicity including pilot testing.

5) Definition of Restricted and Wide Contexts

Unicist Logical Tools

Definition of the influences from the restricted and wide contexts including the destructive tests of the process.

6) Definition of the Unicist Unified Field Diagram

Unicist Ontologies

Definition and description of the unicist unified field diagram transforming complexity into a controllable process.

About The Unicist Research Institute

The Unicist Research Institute (TURI) is, since 1976, a private global decentralized research center specialized in complexity sciences that is focused on the research of the evolution of adaptive systems. It has an academic arm, the Unicist Corporate University, and a business arm, the Unicist Confederation.

More than 5,000 unicist ontological researches were developed since 1976 in the field of basic sciences, life sciences and individual, institutional and social evolution.

Research in Life sciences

The unicist complexity science approach allowed defining the scientific foundations of medicine and discovering, among others, the unicist ontological structures of: Health, amino acids, destructive tests in biology, clinical trials, viruses, chronic diseases, addictions, stress, cures, immune systems, therapeutics, diseases, medical specialties, universal diagnostics, research and researchers and prevention.

The main countries that originated these researches were: US, DE, UK, FR, JP, SE, CA, CH, IN, BR, AR, CAT, RU, CN, AU. TURI's Future Research Laboratory has completed the research of 70 countries' archetypes.

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PRIVACY POLICY: We at The Unicist Research Institute know how important it is that the information about you is used in an appropriate way. Your information will never be released, rented or sold to any other persons, organizations or companies. We will never collect any information about you without your prior knowledge, our information is collected using lawful methods as set by the Data Protection act of 1998.

Country Archetypes Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods