One of the roles of Internet is to work as a business catalyst for the real world. It is a marketplace in itself, which works as a catalyst for the real world marketplace if certain conditions are given.
The purpose of Internet as a catalyst is to build a link between sellers and buyers. To achieve this goal it is necessary that the websites had demonstrated to have a gravitational influence on the market that is being influenced and the necessary critical mass to build a true complementation with the market.
This implies having a strong competitive capacity within the limits of a cooperative attitude with the potential customers.
Complementation building requires developing a functional link that is fully dependent on the value proposition that is made.
But at the same time it implies being able to build a personal link that deals with the personal benefits for the customers to achieve a true complementation, which requires that both the value proposition and the seller’s organization have been “bought”.
NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.