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SMS: Profit from the unicist approach to message building

The purpose of a message is to deliver information. This purpose is achieved by adding value to the receiver and the energy conservation function is given by the credibility of the message. A message is an object that needs to be carefully defined if the message has multiple users or receivers. When it is a univocal message the design has to respond to the possibilities of the receiver to decode the information included.

Unicist Ontogenetic Map of a MessageThis post is about the nature of messages and an example of how to build a message in an e-mail. We recommend apprehending its structure and then applying it when you prepare messages for your SMS.

Messages are naturally segmented because value can only be added to those who need the information that is being provided.

That is why the first question that has to be defined is the segmentation of the receivers of a message.

When developing a mass media, this segmentation defines the editorial line in which all the messages have to fit.

The segmentation to be used is the functional segmentation because it is the segmentation that synthesizes the operational segments to be considered.

The Structure of a Message

The maximal strategy of a message is driven by the value it adds and the minimum strategy is given by its credibility.

The value added allows the message to be remembered. Data provided to someone who has no need for it cannot be stored in the long term memory in a meaningful way. It might be recalled but as it is meaningless it can not be used.

Information without credibility cannot be integrated in any case but when it is based on a stimulus of human weaknesses. Gossip is an example of this case. But the lack of credibility generates doubt in the mind of the receiver and doubt provokes inaction.

Using the fundamentals of words to solve problems of adaptive systems

Fundamentals of Words Synthetic / ambiguous language is only necessary to deal with adaptive systems. In this case the logic of communication processes has to be followed.

The logic of a communication process has been discovered in anthropological researches and studies by different psychological schools. It can be synthesized in four steps:

  1. Rituals – Protocol to begin with a communication.
  2. Conflict Management – Dealing with the hidden objective of a communication.
  3. Activity – Developing the task implicit in the communication.
  4. Pastime – Obtaining the benefit for the activity that has been done (Good-bye included).

An example of a message:

Text of the e-mail that has been used

Subject: Free invitation to visit the anthropological museum

Dear Mrs. J.  Smith 

We are contacting you to invite you as a guest of the anthropological museum to apprehend human evolution 

This anthropological museum shows a breakthrough to approach human evolution based on its nature and will change the way you deal with the environment. 

Managing reality as a unified field, integrating humans, the environment and your personal interests will give you an enormous competitive advantage in today’s world.

I personally recommend taking advantage of this opportunity to access this approach. 

We think this experience will change your life. Dealing with the nature is a breakthrough and at the same time a back to basics because of its simplicity.

This is the most profitable investment you can do.

Welcome.

John Dulles
Academic Department
Anthropological Museum

PS:  After participating please let us know about your experience.

 

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class private research organization in the field of human adaptive systems. http://www.unicist.org


The Unicist Standard needs to be a Rolls-Royce

Benchmarking Rolls-Royce is necessary for all those products or activities that are considered prestigious by the community and that need to sustain their seeking for perfection to achieve their credibility in the market.

In the following lines you can find the answers to the questions posed in this previous post:
http://www.unicist.net/partners-news/benchmarking-is-the-unicist-standard-a-rolls-royce/

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A Rolls-Royce is an extremely prestigious car because it has extreme functionality, quality, added value and reliability.

The integration of these four extreme characteristics makes its positioning as a prestigious car possible.

The purpose of a “Rolls-Royce” is to satisfy the feeling of having achieved perfection. Perfection is considered as something that satisfies 100% the expectancy of the buyer. This means that a “Rolls-Royce” satisfies the needs of the buyer considered as an individual, as part of a group and within her/his social environment.

Every activity or product that requires perfection, in the above described sense, needs to position as a “Rolls-Royce”.  This can be frequently seen in medicine, in politics, in strategy, and in all those fields where the value added is extreme and extreme reliability is expected.

The extreme functionality mentioned above has two aspects. It has to be extremely functional as a device but also extremely functional in its operation. This implies that no one can expect a superior functionality in the market.

The need for extreme quality implies extreme quality assurance and extreme control. Thus reliability and extreme added value are sustained.

Therefore the process of Rolls-Royce building includes an extremely strict concept, its update in the field of scientific possibilities, the management of all the techniques necessary to achieve perfection and last, but not least, the necessary art to make the perfection perceivable by the community.

Rolls-Royce building and positioning is not a question of choice. It is a question of beliefs. But it needs to be said that this does not guarantee success in business.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Launching of Free book: Unicist Theory of Evolution for All

On April 13, 2010 the e-book “Unicist Theory of Evolution for all” by Peter Belohlavek will be presented with its applicative researches worldwide.

Peter Belohlavek was asked repeatedly in the last 30 years to publish a simple book that allowed the general public to take advantage of the unicist object driven strategies that resulted from the application of his theory in order to simplify their personal life.

Finally, at the beginning of this year, he accepted.

So we are pleased to inform you that on April 13 this one of a kind e-book will be available.

Please select your language and register now to receive a free access on April 14, 2010.

English: http://www.unicist.org/deb_utefa.php
Portuguese: http://www.unicist.org/br/deb_utefa.php
Spanish: http://www.unicist.org/es/deb_utefa.php

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter