Monthly Archives: May 2013

Peopleware: the core of the operational business models

Peopleware can be defined, in plain language, as the structure of attitudes that influence individuals’ activities.

Unicist PeoplewareSoftware can be observed because it establishes the interface of individuals with an activity.

Hardware can be perceived because the evident appearances of hardware can be observed but its functionality can be perceived through the possibilities it offers to software.

But peopleware is the deepest aspect of human activity and can only be intuited and validated using destructive and non-destructive pilot tests.

Peopleware defines attitudes. Therefore it deals with the deepest approach to individual behavior that deals with the human capacity of apprehending nature.

This implies entering the field of the ontology of human behavior, the natural organization, the laws of organizational equilibrium and the apprehension of objects that emulate the organization of nature.

Organizational equilibrium is the purpose of peopleware. It has to be considered that organizational equilibrium needs to vary depending on the cycle of a business.

When growth becomes necessary, centrifugal forces need to prevail. But centripetal forces need to prevail when profit improvement needs to be achieved.

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.

SMS: Profit from the unicist approach to message building

The purpose of a message is to deliver information. This purpose is achieved by adding value to the receiver and the energy conservation function is given by the credibility of the message. A message is an object that needs to be carefully defined if the message has multiple users or receivers. When it is a univocal message the design has to respond to the possibilities of the receiver to decode the information included.

Unicist Ontogenetic Map of a MessageThis post is about the nature of messages and an example of how to build a message in an e-mail. We recommend apprehending its structure and then applying it when you prepare messages for your SMS.

Messages are naturally segmented because value can only be added to those who need the information that is being provided.

That is why the first question that has to be defined is the segmentation of the receivers of a message.

When developing a mass media, this segmentation defines the editorial line in which all the messages have to fit.

The segmentation to be used is the functional segmentation because it is the segmentation that synthesizes the operational segments to be considered.

The Structure of a Message

The maximal strategy of a message is driven by the value it adds and the minimum strategy is given by its credibility.

The value added allows the message to be remembered. Data provided to someone who has no need for it cannot be stored in the long term memory in a meaningful way. It might be recalled but as it is meaningless it can not be used.

Information without credibility cannot be integrated in any case but when it is based on a stimulus of human weaknesses. Gossip is an example of this case. But the lack of credibility generates doubt in the mind of the receiver and doubt provokes inaction.

Using the fundamentals of words to solve problems of adaptive systems

Fundamentals of Words Synthetic / ambiguous language is only necessary to deal with adaptive systems. In this case the logic of communication processes has to be followed.

The logic of a communication process has been discovered in anthropological researches and studies by different psychological schools. It can be synthesized in four steps:

  1. Rituals – Protocol to begin with a communication.
  2. Conflict Management – Dealing with the hidden objective of a communication.
  3. Activity – Developing the task implicit in the communication.
  4. Pastime – Obtaining the benefit for the activity that has been done (Good-bye included).

An example of a message:

Text of the e-mail that has been used

Subject: Free invitation to visit the anthropological museum

Dear Mrs. J.  Smith 

We are contacting you to invite you as a guest of the anthropological museum to apprehend human evolution 

This anthropological museum shows a breakthrough to approach human evolution based on its nature and will change the way you deal with the environment. 

Managing reality as a unified field, integrating humans, the environment and your personal interests will give you an enormous competitive advantage in today’s world.

I personally recommend taking advantage of this opportunity to access this approach. 

We think this experience will change your life. Dealing with the nature is a breakthrough and at the same time a back to basics because of its simplicity.

This is the most profitable investment you can do.


John Dulles
Academic Department
Anthropological Museum

PS:  After participating please let us know about your experience.


Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class private research organization in the field of human adaptive systems.