Functionalist Marketing in the 4th Industrial Revolution
Based on Collaborative Corporate R&D Partnering
The functionalist approach uses the functionalist principles of marketing processes to build synchronized binary actions to ensure results. Functionalist marketing is based on managing the root causes of buying processes and the use of binary actions, catalysts, and marketing objects to influence and accelerate buying decisions.
The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems using the necessary synchronized binary actions to generate results. These collaborative projects generate an initial positive cashflow for the companies, and include technologies that might be protected by non-disclosure agreements.