Collaborative Corporate R&D Partnering
Managing Functionalist Principles to Influence People
The functionalist approach uses the functionalist principles of marketing processes to build synchronized binary actions to ensure results. Functionalist marketing is based on managing the root causes of buying processes and the use of binary actions, catalysts, and marketing objects to influence and accelerate buying decisions. These collaborative projects generate an initial positive cash-flow for the companies.
The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems using the necessary synchronized binary actions to generate results.
The installation of marketing solutions includes the building of a prototype to learn from the feedback
It is based on binary actions that foster buying intentions that drive towards personal closing processes
Managing ontological reverse engineering and semiotic groups to access the roots of buying processes
This technology allows accessing the roots of buying arguments and defining the necessary customer profiles