Unicist Strategy


Traditional Management versus Unicist Conceptual Management

This unicist conceptual management approach upgrades, but includes, the preexisting traditional approach to business management. This upgrade is a paradigm shift in management that allowed managing root-causes, developing the conceptual design of solutions, building maximal and minimum strategies and developing the necessary actions to produce results. In other words, what the unicist conceptual management did, was upgrading the management approach to ensure the generation of value.

Traditional Management vs Unicist Conceptual Management

The unicist conceptual management approach integrates:

  1. Business Strategy: The Unicist Strategy emulates the strategy implicit in the intelligence that underlies nature and establishes a maximal strategy to grow and a minimum strategy to survive.
  2. Conceptual Design: This conceptual design defines the unified field of the functions of adaptive systems and defines their dynamic process architecture.
  3. Root-Cause Management: It manages the root-causes of problems and the root-drivers of solutions.
  4. Unicist Actions: This approach defines the actions that need to be done following a logical synchronicity in order to work as a critical mass to ensure results in adaptive environments.

Benefits of the Unicist Conceptual Management Approach:

  • +40% increase of the speed of business growth
  • +25% of increase of marketing effectiveness
  • +20% of cost saving in business processes
  • +30% of complex projects cost saving
  • 99.5% of results assurance
  • 80% of cost reduction for business process maintenance and improvement
  • +30% increase in the efficacy of the participants

This superior level of business design and management became possible due to the discovery and emulation of the intelligence that underlies nature and the discovery that concepts drive human actions. This is the management model of the XXI Century.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


The Era of Conceptualization

The Era of Conceptualization became necessary after most of the operational problems became manageable by technology and became possible due to the discovery of the structure of the intelligence of nature that allowed finding the structure of the concepts that drive human actions.

The development of projects, systems or any kind of solutions in adaptive environments requires managing the concepts involved in order to ensure the results to be obtained. The conceptual design ensures the functionality of a solution.

The unicist approach to human behavior is based on the fact that human actions are driven by the concepts they have. Therefore, any time an individual becomes influenced, the “Conceptual Short-Term Memory” (CSTM) becomes activated to apprehend the “gist” of the message.

The unicist approach to human behavior is based on the fact that human actions are driven by the concepts they have. Therefore, any time an individual becomes influenced, the “Conceptual Short-Term Memory” (CSTM) becomes activated to apprehend the “gist” of the message.

Thus, unicist conceptual design becomes necessary to ensure results in adaptive environments by managing the fundamentals of the solutions, defining the necessary functions that are integrated as a unified field and ending with the definition of a dynamic process architecture.

This process includes the definition of roles, business objects and maximal and minimum synchronic actions to ensure the achievement of results.

The purpose of conceptual design is to define the process architecture of the solution. To make this solution possible, it is necessary to be able to emulate it in mind.

Emulating in mind requires envisioning the final picture of the process and the results that will be achieved. This requires having the knowledge of the fundamentals of the process and a solution thinking approach that allows building the solution.

The emulation of the solution becomes possible if the conceptual knowledge of the solution is available.

The conceptual knowledge requires managing the ontogenetic map that defines the functionality of the concept that drives the solution.

Thus conceptual design implies integrating the emulation of the solution and the conceptual knowledge of the process to build the process architecture.

It is necessary to be aware of the concept of a given reality in order to be able to assume the responsibility for producing results in adaptive environments. Those who cannot emulate the structure of concepts can only assume the responsibility of operational tasks or use their preconcepts to develop an activity.

The discovery of the behavioral objects explained how concepts guide conscious actions. They integrate the available data in the long-term memory, which includes the semantic, episodic and procedural memory. This explained that the capacity to emulate in “mind” the external reality depends on the level of conceptualization of an individual. The level of conceptualization expands through practice.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Speed defines success in the business world

Speed is the basic condition for the success of artists, professionals or companies. The technological development, among other factors, made speed a central issue in business.

Power, considered from the Physics point of view and regarded as a universal concept, is defined by the quantity of work that is done in a unit of time.

P = Work/Time

If we take a look at the most successful artists, they are the ones that can produce their “work” (art) in a quantity of events that make them fast in relation to the market possibilities.

If we analyze the alliances that are made in the business world, they all include a search for speed beyond their possible complementation or supplementation of their products or services.

In business, speed depends mainly on the knowledge one has of what is being done. The one who better knows what s/he is doing is faster than the rest. And this standard of speed is given by the market, not by the individual.

In this sense, it’s important to bear in mind that the “survivors” in the business world need to stop or slow down the speed, since they do what they can instead of what is needed.

On the other hand, the central actors of a market search for an increase in speed to be ahead of their competitors and see first in the market what others have not yet seen. Speed depends on an attitude.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


The Unicist Logical Approach to Strategy to make Businesses Grow

The unicist logical approach to strategy is based on managing businesses as adaptive systems. It implies using the unicist logic to define the dynamic of a business including the restricted and wide scenario in order to forecast the natural evolution and what can be done to influence it.

Unicist Ontogenetic Map of StrategiesUnicist strategy is defined as the conscious action to influence an environment to achieve an objective. This objective implies growth. The procedure to develop a strategy is defined by the use of unicist logical tools based on the specific ontogenetic maps.

Therefore strategy implies being aware of the actual reality, understanding the implicit trends and knowing the threats and opportunities.

Conscious actions imply necessarily a trade-off. Individuals and institutions grow because they appropriate more energy than they deliver.

Therefore strategies are only successful in the long run when the procedure of strategies includes a solution to minimize the cost of the delivered value.

Strategies always include the following agents: the individual or organization, a “competitor” and a “client”. Competitors are those who are willing to occupy the same vital space. Clients are those who receive the added value one delivers. The client can be the whole environment as an entity or an individual.

Strategies include naturally two elements to adapt to reality: an active function to increase the vital space while adding value and an energy-conservation function to ensure the survival of the organization or individual.

Thus from an operational standpoint a strategy is basically defined by the integration of a maximal strategy and a minimum strategy to adapt to the environment.

Adaptation does not imply over-adaptation. Adaptation implies influencing the environment while being influenced by it.

Specific Strategy Building

Specific strategies are based on the input provided by the wide context scenarios and the restricted context scenarios.

These scenarios have to provide the information of the gravitational forces that influence the specific activity, the possibilities for developing them, the catalyst that may exist and the inhibitors that need to be avoided or accepted as limits for the strategy building.

Unicist Ontogenetic Map of Specific Strategy BuildingAn organization or individual is equilibrated when maximal strategies are being developed while minimum strategies are built to ensure the survival.

Maximal strategies are designed to expand the boundaries of an individual or organization, while minimum strategies happen within the boundaries of an organization.

That is why maximal strategies require dealing with uncertainty and risks and only a conscious knowledge of the unified field that integrates the wide context, the restricted context, the specific strategy and the architecture of the solution allows managing it.

To deal with maximal strategies it is necessary to have a high level of consciousness that allows dealing with backward-chaining thinking that allows envisioning the solution.

Backward-chaining thinking implies approaching a strategy with a hypothetical solution and beginning a falsification and validation process that allows building a final solution.

Minimum strategies are those that happen within the known boundaries of an individual’s or organization’s activity working in a context of certainty.

Therefore, in these types of strategies, only a medium level of consciousness is required. Minimum strategies are based on forward-chaining thinking that allows working step by step based on the known methods of a known field.

Segmentation of Strategies

Strategy BuildingThe four structural operational segments of strategies will be defined considering them as static. Each one of them develops a different type of strategy:

1) Surviving Strategies
2) Defensive Strategies
3) Dominant Strategies
4) Influential Strategies

These segments can be described in unicist standard language as follows:

1) Surviving Strategies

These are the strategies that aim to survive within the boundaries of an activity. They are based on a win-win approach that has to be managed as a zero sum strategy in order to avoid appropriating value from the environment. These strategies are natural for marginal activities developed by people who work at the “border” of their environment. The price they pay is that surviving activities have no critical mass that sustains them. Therefore they need to be continuously active in order to ensure survival. They need to work 24/7.

2) Defensive Strategies

They aim to defend the boundaries of their activity against true threats. They are based on establishing the necessary operational and control systems to defend the “borders” of their activity. They are power driven because they need to exert power in order to defend their activity. They are focused on paying the necessary prices to sustain their business. The prices they pay sustain their survival and at the same time hinder their expansion. They work necessarily with strict zero-sum low cost, self-sufficient activities because they cannot trust others to defend their business.

3) Dominant Strategies

Dominant strategies are based on the influence the individual or the organization has in an environment. They are focused on developing the necessary value propositions that can be sustained with their influence. They tend to impose functional monopolies that allow them to establish the standard for their activities in the environment. They need to invest a high level of energy in developing their influence through image building and the exclusion of the individual or organizational competitors that do not accept their standards. They work with value adding strategies in order to legitimate their dominance.

4) Influential Strategies

They are based on exerting influence by improving the value proposition of their competitors. They are based on having the necessary speed to be “faster” than the competitors which allows them winning in their environment. Their value propositions are innovative and they are successful when they have the necessary critical mass to influence the environment. They are innovation driven in order to exert the influence of a higher value proposal. They naturally build alliances in order to obtain the necessary influence for their value propositions.

Synthesis

Maximal strategies are based on adding value to the environment while winning in the specific environment they work in and are sustained by the power they have to influence the context.

Maximal strategies define two positions in the environment:

  1. On the one hand, maximal strategies are natural to leaders that exert a dominant position in the environment.
  2. On the other hand, they are natural to influential individuals or organizations.

Minimum strategies are based on developing win-win strategies and paying the prices necessary to survive.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org


Costs do not influence the use value of products

The value of a product does not depend on the cost to produce it. Costs might define the limit of the feasibility of a business but the do not define the value of the product.

The following metaphor will provide the general idea.

“The cost of a glass is given by its solidity.
The value is given by its hollowness.
Costs add no value.
Values add no costs.
But both integrate the glass.”

The value of a product is what makes a business possible and drives the maximal strategy. It has no causative relation with the cost. This is self-evident in the software business. But in the construction business, there appears to be a relationship between costs and value that in fact does not exist.

The costs of products define the minimum strategy; they define the feasibility of a business. In some type of businesses these limits are more significant than in others. But understanding that the costs have no causative relationship with the value allows defining expansive and profitable business strategies.

In business activity, the preceding metaphor can be completed with the saying:

“Businessmen/women need to reduce the costs, that have no value,
and increase the value that has no costs.”

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/financials/wp-content/uploads/2016/01/turi-1.pdf


Unicist Forecast of the Evolution of Markets

The Unicist Approach to Future Research is based on the research of the unicist ontogenetic intelligence of nature that started at the beginning of the 80’s.

It was a step by step discovery based on the apprehension of the nature of social phenomena entering afterwards in the institutional and individual evolution. Its integration with biology and physics was the final stage that was achieved.

This approach is based on the fact that future and past are not symmetric. This is the case of all the environments that are evolving or involving. The past and the future are only symmetric in stagnated environments.

The objective of the unicist approach to future research is to define a future scenario in order to adapt and influence it.

When an individual “looks back” at the history, the events that occurred are reasonable, understandable and logical. Therefore when approaching the future what is required is having the “logic” that is evident when analyzing the events of the past.

The building of future scenarios is based on the fact that the structure of the unicist ontology of a specific environment needs to be found in the past and that the facts of the present are used to infer the future.

The unicist approach to future research is based on inferring the future based on the laws of evolution established by the ontogenetic intelligence of nature, which allowed developing the unicist ontology of evolution.

This allows building reliable future scenarios.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/financials/wp-content/uploads/2015/06/turi-1.pdf


Unicist Logical Approach: Survival guerrilla confrontation

The survival guerrilla confrontation happens between most of the small organizations, entrepreneurs and professionals who have not developed a brand or a stable space in a market.

Survival Guerrilla ConfrontationThe survival guerrilla confrontation occurs beyond the ethics of a market. Materialistic survival is all what counts in this strategy.

The survival guerrilla confrontation occurs beyond the ethics of a market. Materialistic survival is all what counts in this strategy.

Since what counts are only material things, to be able to survive is the most important feature in this confrontation.

In this case, the marginal participants have two different ways to survive:

  1. Attacking innovators
  2. Attacking “retarded” competitors

There are no rules in these confrontations and they are common in the marginal small business segment.  Those who are able to survive having a competitive product or service become competitors of the market.

In underdeveloped countries, survival guerrilla confrontations prevail in the market and they legitimate market uncertainty. In developed countries they represent the marginal sectors of the economy.

The losers of this survival guerrilla confrontation disappear.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org


Benchmarking Nokia – Global Product Design to Grow

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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The Unicist Standard in Diagnostics: Reliable Knowledge

Businesses are an example of adaptive systems and require dealing with their integrity in order to influence them to achieve objectives. A paradigmatic case is to “make” an adaptive system grow, e.g. a business.

It is necessary to have an integrated knowledge to influence the evolution of adaptive systems. Changes in adaptive systems cannot be pulled nor pushed. Evolution needs to be catalyzed in order to achieve possible goals.

Catalyzing implies installing objects in the processes that work as “strange attractors” to produce the results they were created for. To do so it is necessary to develop a conceptual design of the problem in order to integrate all the elements that are part of the system.

To achieve the goal of having reliable knowledge of an adaptive system it is necessary to have both the fundamental knowledge and the technical analytical knowledge.

Fundamental knowledge

The knowledge of the fundamentals of a reality is basic for individuals’ actions. It is stored in the long term memory and allows spontaneous actions in real-time.

The conscious knowledge of the fundamentals of a given reality has the following characteristics.

1) Defines possibilities
It defines the field of what is possible to be achieved.
2) Allows front-view
It makes the perception of the final picture of actions possible.
3) Destructive tests
It requires making the necessary destructive tests of their validity in order to measure the limits of their functionality.
4) Sustains maximal strategies
It allows going beyond the boundaries of the present situation because it works in homologous fields.
5) Backward-thinking: Pert thinking
It is based on seeing the solution and starting from the conceptual output when developing taxonomic action plans.
6) Future oriented
In the short or the long run all living beings will act according to their nature. Understanding the nature, defined by the fundamentals,  allows forecasting the future.
7) Systemic & Conceptual thinking
Systemic and Conceptual thinking are necessary to apprehend the fundamentals using conceptual thinking to develop taxonomies using systemic thinking.

Synthesis: Fundamentals are action driven
Fundamentals are necessary to develop activities in real time having the needed speed and acceleration to influence reality.

Technical-analytical knowledge

1) Defines the probabilities
It allows making the analysis of the experiences to define the probabilities of occurrence of facts.
2) Allows rear-view
As it is based on facts and theories it is necessary to analyze the past in order to learn from it.
3) Non-destructive tests
Technical-analytical knowledge works within predefined boundaries. Therefore the knowledge is only valid within these limits. There is no need for destructive tests.
4) Sustains minimum strategies
Minimum strategies require a strict procedure to make things happen without depending on external elements. Technical analytical knowledge allows developing these procedures within the boundaries individuals can manage.
5) Forward-thinking: Gantt thinking
It defines the elements that need to be built and integrated following a step by step approach. It implies dividing reality into “independent” objects to integrate them afterwards.
6) Past & Present Oriented
Analysis requires the existence of elements that are being observed, measured and analyzed. Therefore it is based on the pre-existence of these elements.
7) Analytic & Systemic thinking
Analytic thinking is necessary to divide reality into manageable elements and systemic thinking is necessary to reintegrate them in a functional unit.

Synthesis: Technical-analytical knowledge is control driven
Technical analytical knowledge is necessary to measure and compare the existing facts with the objective that had to be achieved.

Producing growth

A system grows when it appropriates more energy than it has spent to produce it. This implies that it needs to generate an added value to the environment that is higher than the cost to produce it.

Growth problems are always big changes

A big change is necessary when an adaptive system, e.g. a business, wants to grow beyond the natural growth driven by the trends of the environment.

Big changes are energy consuming. Therefore it has to be clear if the energy is available. The use of objects is an energy multiplier. Objects are a mass that provides a source of energy to influence change.

The energy available depends on the technology and the knowledge to make use of the technology. Objects are part of the technology that has to be available.

Most of the failures in growth happen because the energy required is not available. This might happen because of the lack of hardware (including objects), software or peopleware.

Knowledge includes the human factor and defines the possibility to generate additional added value to go beyond the existing boundaries to expand the vital space of the system in order to make growth happen.

Conclusions

Managing both the fundamental and the technical-analytical knowledge is necessary to influence adaptive systems to grow.

The knowledge of fundamentals will give you the front-view to produce the growth and the technical-analytical knowledge will give you the rear-view to control the process.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Benchmarking Procter & Gamble: Unicist Innovation

Procter & Gamble is a world leader in innovation. This allows learning from P&G how to manage innovation to make it successful in the markets.

The Unicist Standard includes a fundamental approach to deal with innovations that allows integrating fundamentals with technical analytical knowledge to produce successful innovations.

The question we are posing is: Which are the fundamentals of innovation?

You can find information on how Procter & Gamble deals with innovations presented by Robert Bob McDonald, COO of Procter & Gamble. There are two short presentations at:

http://www.youtube.com/watch?v=ycMXZDybhlw
http://www.youtube.com/watch?v=x93YopVXJSM

In one week you will find a response to the fundamentals of innovation on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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