The survival guerrilla confrontation happens between most of the small organizations, entrepreneurs and professionals who have not developed a brand or a stable space in a market.
The survival guerrilla confrontation occurs beyond the ethics of a market. Materialistic survival is all what counts in this strategy.
Since what counts are only material things, to be able to survive is the most important feature in this confrontation.
In this case, the marginal participants have two different ways to survive:
- Attacking innovators
- Attacking “retarded” competitors
There are no rules in these confrontations and they are common in the marginal small business segment. Those who are able to survive having a competitive product or service become competitors of the market.
In underdeveloped countries, survival guerrilla confrontations prevail in the market and they legitimate market uncertainty. In developed countries they represent the marginal sectors of the economy.
The losers of this survival guerrilla confrontation disappear.
Unicist Press Committee
NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org