Businesses are killed by business viruses that cannot be neutralized by the immune system because the company has not been institutionalized.
Viruses are installed in organizations when the personal goals of their members prevail over the goals of the group in the case of entrepreneurs and of the mission and vision of institutions.
Viruses can be cured or palliated. When they are cured they strengthen the company and the immune system of the company.
When they are palliated but not cured they generate a chronic syndrome in the company.
Chronic syndromes of companies are considered as characteristics by butterfly companies and by those members of institutions that despite the fact that they are working in such institutions, they do not “belong” to them.
NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.net/financials/wp-content/uploads/2013/08/turi.pdf