Monthly Archives: April 2012

The Unicist Approach to Business Modeling

Business models were hypothetical structures that defined a business before the Unicist Approach was applied to Corporate Finances. The probability of success of this approach was uncertain and produced too many failures in start-up businesses.

The Unicist Approach provided a structural approach to business modeling using the ontogenetic maps of businesses and their markets in order to design secure business models including the strategies and the architectures to make them happen.

“This research was triggered by the need of defining the necessary structure to introduce reliable simplicity in business management. Business decisions become simple when their elements are emulated in the mind of the decider.

Simplicity implies that what is being done is necessary, evidently possible and the cause-effect relations are manageable. The unicist hyperrealist model allows developing the business models that simplify the business world.

Business Models are developed to deal with the future of businesses. The future does not exist today, but it can be “built” making inferences based on the knowledge of the ontological structure of the unified field of the business.

Unicist Hyperrealism provides a logical, reasonable, understandable and provable structure and the necessary business objects to develop the processes to transform the hyperreality that is implicit in any business model into results.

The emulation of reality is a hyperrealistic construction. A business model is, by definition, a hyperreality. Unicist hyperrealism becomes functional when the unified field of a business has been envisioned in its oneness, including the operational aspects that allow achieving the established goals.” 

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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.