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The natural organization is just a homeostasis integrating the needs defined by the type of business and the type of a company.
The operational type of a company is defined by the integration of enterprising and entrepreneurial attitudes. The type of business depends on the integration of hunting and farming components.
It is necessary to define the trade-off between entrepreneurial and enterprising attitudes consistent with the farming or hunting nature of a business.
Enterprisers & Entrepreneurs
Entrepreneurs are basically freedom seekers. They build businesses based on “personal push” and promote those businesses where they can feel the personal pleasure of having achieved a goal.
They are focused on action and competitiveness is their way to understand a company. They need to compete to feel the company is growing. Market growth is based on the entrepreneurial attitude of the members of a business.
On the other hand, enterprisers are institution-focused. They seek institutional security as a base for personal and business development. They push and promote businesses based on brand and productive and/or financial power.
They are focused on systematic actions and cooperation. Synergy is their main tool to develop businesses. They enjoy structuring businesses and building solid alliances.
Hunters and farmers
Economic activities can be synthesized in man’s most ancestral pursuits: hunting and agriculture.
When man began hunting he was a nomad and that generated a series of individual and social attitudes and behaviors according to that activity. There are company activities that have the same features as the hunt.
The construction, engineering, consultancy and direct sales are only a few examples of the hunt. The criteria of reality, astuteness and opportunity are the basis of the hunting business.
Man became sedentary when he learned to manage agriculture. Agriculture requires a series of preparatory activities, the availability to cultivate the land, the use of fertilizers, etc.
It requires time management that implies, in traditional farming, preparing the earth, sowing, protecting what has been sown, harvesting and then separating the fruit from the rest of the materials that grow.
There are company activities that have the same features as agriculture. Farming, large-scale manufacturing, passive sales and communications, are only a few examples of the farming business. Adaptation to the environment, tenacity and heavy work are the basis of the farming business.
Obviously, there are variations in this classification, which have to do, for example, with whether it is small-game hunting or big-game hunting. Selling encyclopedias on CDs door-to-door is a small-game hunting activity. On the other hand, extensive farming is not the same as intensive farming. Using this logic, we can find the nuances that mark the actions within a company, and categorize the company according to its activity.
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