The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback
These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.
This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.
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