The discovery of the structure of the functionality of biological and social catalysts allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses.
Business catalysts are process accelerators that allow ensuring the functionality and evolution of adaptive business functions.
The researches made at The Unicist Research Institute demonstrated that the evolution of living beings, social entities and businesses require the use of catalysts. Therefore, the success of sustainable businesses fully depends on the use of catalysts.
For example: While 100% of the successful marketing actions were sustained by catalysts, 100% of the failures had insufficient catalysts. The use of catalysts is a must in marketing.
All developed cultures and expanding businesses use catalyzing objects. Some of the paradigmatic examples in the business world are: IBM, Pfizer, Bayer, Shell, etc. www.arkenea.com/blog/how-successful-startups-started
Types of Business Catalysts
The purpose of a business catalyst is to increase the speed of functional processes. Based on their functionality, there are four types of business catalysts: Conjunctural, Specific, Systemic and Generic Catalysts.
These catalysts accelerate specific conjunctural processes to achieve the critical mass that is necessary to ensure “survival”. They are focused on the expansion of possibilities by considering the conjuncture. These types of catalysts tend to be absorbed by the system.
The specific catalysts are focused on accelerating specific functions that can be managed as autonomous units. They are focused on ensuring the results that need to be achieved by using a superior solution to minimize the consumption of energy. The critical mass of specific functions is sustained by these catalysts.
The systemic catalysts accelerate the functionality of the unified field of processes. They are focused on increasing the efficiency of the system by introducing a superior technology. These catalysts ensure the critical mass of the functionality of adaptive environments considered as a system.
Generic catalysts are those that accelerate the evolution of the environment where they are applied. They are focused on simplifying processes and solving their implicit weaknesses. These catalysts ensure the critical mass that is necessary to evolve.
Levels of Acceleration
The levels of acceleration catalysts introduce in processes, depend on the specificity of their functions.
a) Generic Catalysts accelerate the functionality of institutions or organizations. Their acceleration is (+).
b) Systemic Catalysts accelerate the functionality of functions and roles. Their acceleration is (++).
c) Specific Catalysts accelerate the functionality of processes. Their acceleration is (+++).
d) Conjunctural Catalysts accelerate the functionality of conjuncture driven processes. Their acceleration is (++++)
Catalysts accelerate social and business processes. The functionality of catalysts requires that their work be “redundant” with the causes of the problem they solve.
Business Application Fields
Catalyzing objects are necessary to manage adaptive business processes which are feedback dependent. The absence of catalysts transforms adaptive functions into univocal processes.
The Unicist Research Institute developed business applications in the following fields:
- Advertising: Influencing through the expansion of the boundaries of the market.
- Branding: using branding objects to install attributes that accelerate the consistency of processes.
- Information Technology: developing adaptive systems that use catalysts to ensure their functionality.
- Knowledge: using systemic knowledge to catalyze efficiency and conceptual knowledge to expand the functionality of processes.
- Marketing: using objects that expand the boundaries of the concepts people have in their minds.
- Operational Processes: installing adaptive processes catalyzed by their underlying concepts
- Root Causes: the knowledge of root causes catalyzes the problem-solving processes
- Strategy: a strategic approach ensures the focus of actions and increases their efficiency.
Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
The use of catalysts became mature due to the 4th Industrial Revolution, that simplified the building of catalysts, and the concept of Industry 4.0, applied to business, which fosters the adapability of business processes.
Alliances and Co-marketing as Catalysts
Alliances and Co-marketing processes might work as univocal catalysts where one of the parts catalyzes the other part or biunivocal catalysts where both parts catalyze each other. These examples will give a scope of what the use of catalysts makes possible. It has to be considered that most of the catalysts are used to accelerate specific aspects of business processes.
Catalyzing Objects Building
The unicist solution management systems are expert systems to solve specific problems by managing the root causes of the business functions and developing catalysts to accelerate processes. They make diagnoses and develop strategies, solutions, business objects and catalysts to accelerate the speed of growth of businesses, their processes and their markets.
The Solution Management Systems were developed at The Unicist Research Institute to develop solutions in the field of adaptive business processes that are feedback dependent.
They approach the unified field of businesses and their functions to manage their root causes and define what is possible to be achieved and how to make it happen.
They are updated using the Unicist Artificial Intelligence to expand the knowledge based on the experiences of the system.
They provide solutions in the field of action that need to be adapted to the specific conjuncture of the processes involved.
The use of the solution management systems is based on the extreme design methodology that includes the participation of a coordinator, an ombudsman/woman and a fallacy shooter. This methodology sustains the simplicity and reliability of design processes.
The Development of Social Catalysts
Social evolution of established cultures, whatever their archetype, can only be empowered using catalysts. Direct actions might produce conjunctural but not sustainable results.
Catalysts are necessary to manage adaptive processes in adaptive environments. Social catalysts have been and are used intuitively without defining them as such. For example, an external threat works as a catalyst that builds cohesion in a group and increases its level of focus on what needs to be done.
The Unicist School started in 2019 a non- profit project on Microeconomics driven Development. It is a transgenerational 50-year project to establish sustainable economic catalysts that foster growth and well-being while they minimize economic crises.
Microeconomics driven Development is, by definition, a bottom up catalyst driven project that fosters sustainable social and economic evolution. Access
Catalysts are objects that are naturally integrated in any living being. Among the most well-known catalysts in biology are the enzymes that catalyze multiple processes to ensure the survival and evolution of living beings.
One differentiated characteristic of social catalysts is that they need to achieve the necessary threshold of energy to influence the environment.
The 4th Industrial Revolution introduced the concept of adaptiveness in the industrial, economic and social world. This increases notoriously the market orientation but demands managing environments as adaptive systems, which require the use of catalysts to ensure their functionality and evolution.
Social catalysts are process accelerators that allow ensuring the functionality and evolution of adaptive systems of any kind. The concept of social catalysts applies to social, economic and political evolution, to the functionality of any kind of communities or institutions and to businesses.
Catalysts simplify the functionality of processes by solving their implicit weaknesses using a superior technology that accelerates them.
The Unicist Research Institute