Change mangement


Benchmarking Procter & Gamble: Unicist Innovation

Procter & Gamble is a world leader in innovation. This allows learning from P&G how to manage innovation to make it successful in the markets.

The Unicist Standard includes a fundamental approach to deal with innovations that allows integrating fundamentals with technical analytical knowledge to produce successful innovations.

The question we are posing is: Which are the fundamentals of innovation?

You can find information on how Procter & Gamble deals with innovations presented by Robert Bob McDonald, COO of Procter & Gamble. There are two short presentations at:

http://www.youtube.com/watch?v=ycMXZDybhlw
http://www.youtube.com/watch?v=x93YopVXJSM

In one week you will find a response to the fundamentals of innovation on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Family Business Strategies – The Unicist Standard

Business-driven family companies and family-driven companies are highly conditioned by the family archetype of each culture and the solution given to the roles that this fulfills. In the cultures where the affective predominates over the economic and social role, families that have businesses are highly inefficient and are always at risk as they don’t stabilize as institutions (independently of their members).

In cultures where the roles are balanced, business-driven family companies and family-driven companies are distinct fundamentally for their capacity and speed of growth. Business-driven family companies grow more rapidly.

In cultures where the predominant roles in the family are social insertion and the economic role, families with companies have a powerful influence in the environment. Although structurally they have less capacity to grow, they compensate this with the influence exerted in the environment. In markets with imperfect competition they build very powerful empires.

When we are dealing with business-driven family companies we can state that they are more effective than family-driven companies in the active roles, which are hunting, where one goes out to seek the animal in the market, and agriculture where intensive activities are developed.

An efficiently organized business-driven family company is more effective in passive hunting where it works from the basis of the influence of the family brand, and passive agriculture where extensive is what counts.

Therefore each business-driven family company must know what market niche to occupy where it can best achieve results.

We want to highlight that in marginal markets with highly imperfect competition, these concepts have no effects in reality, which is managed by non-company relationships, where the family-driven company has the weight of the family in that society.

Access the complete information on Family Business Strategies at the Unicist Business Search Engine:
http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Benchmarking General Electric: The Nature of Innovation

Managing the nature of innovation is basic when dealing with growth. This is something General Electric manages since the era of Thomas Edison.

The Unicist Standard in Innovation Management deals with the object driven technologies that are necessary to manage innovations.

You will find the information on the nature of innovation between the lines of Jeff Immelt’s lecture, CEO of G.E:
http://www.youtube.com/watch?v=5YOEwYAXH10

Next week we will be providing the ontology of innovation in order to help benchmark General Electric.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


The unicist ontology of Innovation Blindness in Social Behavior: The development killer

The development of unicist technologies and their implementation processes required the research of innovation blindness to develop strategies to avoid it.

Change blindness is a well known and experimented subject. The research was developed by different educational institutions:
http://viscog.beckman.uiuc.edu/change/people.shtml

Innovation blindness is an unconscious response of individuals who do not perceive the proposed change, when the conditions to make use of it are not given.

The avoidance of energy consumption to introduce a new task in an individual’s brain is the functionality of innovation blindness.

Causes of innovation blindness

There are social and individual causes.

Social causes

1) When there are utopias implicit in the innovations that are out of reach for a group or society.
2) When the innovation does not respects the myths of a culture.
3) When the innovation disrespects the taboos of a culture.
4) When the innovation modifies the ethics of a culture.

Individual causes

1) When it modifies an individual’s habits.
2) When it modifies the ethics of an individual.
3) When the “functional recreation” by a user requires a level of knowledge the individual doesn’t have.
4) When the ego or the “business” of an individual is affected.
5) When an increase of responsibility of the user is required and s/he has no need to assume it.
6) When an increase of internal freedom of the individual is required.
7) When it stimulates guild or fear of the user.

You can find information on Innovation Blindness in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Diego  Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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