Microeconomics driven Development using Catalysts: A Transgenerational 50-year Project


Microeconomics driven Development is, by definition, a bottom up catalyst driven project that fosters sustainable social evolution. It is based on the empowerment of the cultural belonging, the value of work, the value of learning, the installation of a second opportunity ethics and the society’s ban on facileness in leadership as a socially accepted behavior.

Facileness degrades, marginalizes and kills social evolution. As is has been researched, facileness is the root cause that underlies involving environments and microeconomic (business) failures.


Facileness profits by transferring risks and cost to others, which installs distrust in the environment and reinforces an extremely individualistic behavior. Facileness needs to become “socially banned” in a culture to generate sustainable evolution.

The project is based on installing catalysts for social evolution. Social catalysts are accelerators of social and microeconomic evolutionary processes which require being based on the archetypes of cultures and their institutions empowering their functionality.

The unicist evolutionary approach fosters evolution and minimizes facileness by managing the unified field of social and business functions. It works as a generic social catalyst to generate sustainable growth.

It is a 50-year transgenerational project that is based on taking advantage of the adolescent rebellions to catalyze those values which are self-evident when evolution is a value.

The first stage of the project is based on:

  1. The development of a fully sponsored “Peers in the World” program for undergraduate and graduate students developed by The Unicist School and The Unicist Research Institute.
  2. The dissemination through mass media of the consequences of facileness in leadership as an accepted behavior in cultures, that is promoted by the volunteers of the project.

We invite International organizations, State organizations, private companies, non-profit organizations, think tanks and individuals to participate in a transgenerational 50-year project to establish sustainable economic catalysts that foster growth and well-being while they minimize economic crises.

This is a non-profit activity that needs to be financially self-supported by the activities of the participating organizations to ensure the evolution of this project for 50 years.

Using Catalysts in Social and Business Environments

The 4th Industrial Revolution introduced the concept of adaptiveness in the industrial, economic and social world. This increases notoriously the market orientation but requires managing environments as adaptive systems, which require the use of catalysts to ensure their functionality and evolution.

Social catalysts are process accelerators that allow ensuring the functionality and evolution of adaptive systems of any kind. The concept of social catalysts applies to social, economic and political evolution, to the functionality of any kind of communities or institutions and to businesses.

Types of Catalysts:

Based on their functionality there are four types of social catalysts: Conjunctural, Specific, Systemic and Generic.

Social Catalysts

Conjunctural Catalysts: They are centrally focused on expanding possibilities by considering the conjuncture. These types of catalysts are normally absorbed by the system they are catalyzing.

Specific Catalysts: They are centrally focused on ensuring the results that need to be achieved by using a superior framework to minimize the consumption of energy.

Systemic Catalysts: They are centrally focused on increasing the efficiency of the system by introducing a superior technology.

Generic Catalysts: They are centrally focused on solving the implicit weaknesses of the processes and simplifying them.

Catalysts have been and are used all the time. What the unicist evolutionary approach introduced is the access to the concepts and fundamentals of catalysts that define the root causes of their functionality and allow defining and installing them where they are needed.

Facileness in Leadership, the Driver of Underdevelopment

Facileness is an addiction that is installed in over-adaptive environments, which drives their stagnation and/or involution. This behavior is driven by the submission to the fallacious myths of a society, is acted out by the actions of transferring risks and costs to others and is sustained by the avoidance of conflicts.

Facileness is necessarily short-term oriented and cannot deal with structural approaches, institutionalization, the root causes of problems or strategic approaches to reality.

Social Facileness

Proposing utopias, making shortcuts, subjectifying, “buying time”, lying and denying facts are typical actions in facileness driven environments.

Facileness, as an addiction, is fully unconscious and develops the necessary defenses to maintain the status quo while following the fallacious myths of the environment.

As an addiction, it creates a parallel reality in the world where only those who share this addiction can participate as leaders.

This social behavior is installed as an addiction in environments that are natural resources dependent without assuming an active role to increase the value of the resources. It is also installed in extremely poor over-adaptive environments.

The submission to the fallacious myths proposes behaviors that avoid facing the weaknesses that cannot be accepted by the environment.

Facileness profits by transferring risks and cost to others, which installs distrust in the environment and reinforces an extremely individualistic behavior.

As conflicts are drivers of changes, this addiction requires avoiding conflicts to ensure that the parallel reality is not endangered.

The Unicist Evolutionary Approach is the Antidote to Facileness in Leadership

Facileness degrades, marginalizes and kills social evolution. As is has been researched, facileness is the root cause that underlies involving environments and business failures. It oversimplifies reality by transferring risks and costs to others and avoiding conflicts. This makes the solution of the root causes of problems unnecessary and degrades the value propositions, the reliability and the brand attributes of any culture or business.

While facileness generates involution through short-term maximization, the unicist evolutionary approach drives and catalyzes evolution. 

The Unicist Evolutionary Approach

The unicist evolutionary approach avoids facileness by designing processes as a unified field, using value adding strategies, building objects to ensure results and developing pilot tests to confirm their functionality and learn from the environment.

The concepts and fundamentals that underlie social and business functions are the root-drivers of their functionality. The eventual dysfunctionality of the fundamentals is the root-cause of the problems of these functions.

This is an approach that catalyzes the adaptability of cultures and business, their speed of growth in an environment of customer orientation and sustainability. It is the necessary microeconomic approach in the 4th Industrial Revolution.

The First Stage of the Project

The first stage of the project is integrated by two actions:

  1. On the one hand, the development of a “Peers in the World” program for college and graduate students giving them access to an evolutionary approach to avoid facileness and assume a leading role in the world. This activity is developed by fully sponsored programs developed by The Unicist School and The Unicist Research Institute.
  2. On the other hand, the installation of the concept of “facilist” in the culture. It is a new word that describes people who are driven by facileness to transfer risks and costs to others. Facilists in leadership have to be recognized as dysfunctional outsiders who live from the environment without generating value. The introduction of this concept requires an active function of volunteers contacting mass media and Internet media.

It is expected that the first stage will demand one year until the concept of the appellative “facilist” begins to expand in the young segments of the society and is recognized as a dysfunctional characteristic in the business world. The rest of the activities of the project begin when this stage has been achieved.

Developing “Peers in the World” to minimize Facileness

Minimizing facileness is a basic condition for social development and requires that the leaders of the environment feel that they are “Peers in the World”, which do not need to be submissive or oppositional to evolve.

This requires that they have an adaptive attitude, which means that they feel they can influence the environment while they are influenced by it.

The development of a “Peers in the World” attitude requires promoting a strategic approach to reality among young leaders of the environment in a way that they can perceive short-term results while a long-term approach is introduced.

It implies introducing a value adding strategic approach and conflict management in a reflection driven learning context.

Microeconomics driven Development

Unicist Evolutionary Economics

The evolutionary economics introduced by Thorstein Bunde Veblen tried to change economics, focusing on social development and sustainability. Unfortunately, the lack of a model to understand and manage evolution transformed evolutionary economics into a utopian framework.

Unicist Evolutionary Economics

The discovery of the ontogenesis of evolution, Peter Belohlavek, provided the model needed to recover evolutionary economics to manage the sustainability of economic evolution based the empowerment of knowledge economy and microeconomics driven development.

It has to be considered that in an evolutionary approach, microeconomics drives the evolution while macroeconomics establishes the framework for social development.

The microeconomic initiative is lost when macroeconomics intends to be the driver of evolution. Macroeconomics driven economies are only functional in transition stages when there is an extreme need for avoiding chaos.

The Scope of the Projects

There are four countries that can be considered as paradigmatic examples of microeconomics driven evolution: USA, China, Japan and Germany. It requires entering the depth of their economic behavior to find that they are driven by microeconomics although their cultural archetypes and behaviors are significantly different.

The initial projects that are being promoted are:

  • Argentina: dealing with stable and sustainable development
  • Brazil: dealing with the empowerment of the emergent segments of the economy
  • Spain: dealing with the empowerment of economic integration
  • Ukraine: dealing with sustainable globalization
  • United Kingdom: dealing with the empowerment of the post-Brexit economy

The next stage is to expand the projects to countries that are fully oil, mining or agriculture dependent.

The Framework

The Nature of Democracy

This project is based on the existence of economic democracy. We suggest that you access the document on the Nature of Democracy to learn about the context of the project.

The project of developing sustainable economies by using a “microeconomics driven development” approach is based on Evolutionary Economics. The approach to evolutionary economics is based on the Ontogenesis of Evolution, the Unicist Conceptual Anthropology and the Unicist Conceptual Economy (Peter Belohlavek) that can be found in the Unicist Root Cause Library.

It uses the concept of knowledge economy to foster the emergent segment of a society that represents less than 5% of the activity but drives the whole economy towards a superior level of productivity and well-being.

It uses the concept of the 4th Industrial Revolution to promote adaptive industrial processes (whatever the industry), customer orientation, superior productivity and superior quality to ensure the participation in a sustainable globalization process.

Evolutionary Economics Project

Promoting Abductive Reasoning to Foster Expansion

The unicist evolutionary approach is based on the discovery that human actions are driven by the concepts people have in their minds, which are triggered by the conceptual short-term memory (CSTM).

Functionality of the Unicist Evolutionary Approach

This approach manages the concepts and fundamentals of what is being done, emulating the intelligence, organization and evolution of nature to develop maximal strategies to grow and minimum strategies to survive.

It uses abductive, inductive and deductive reasoning to forecast, produce and ensure results. 

Abductive reasoning is used to access the concepts of things and defines the possibilities of what can be achieved, inductive reasoning is used to develop destructive tests to confirm the limits of the validity of knowledge and deductive reasoning is used to develop validation tests and manage the operation.

The Project

Microeconomics driven Development is, by definition, a bottom up project that fosters the empowerment of the cultural belonging, the value of work, the value of learning and the installation of a second opportunity ethics. It is based on developing actions, fostering roles and installing objects that work as social catalysts.

It is a 50-year transgenerational project that is based on taking advantage of the adolescent rebellions to install those values which are self-evident when evolution is a value.

Unicist Conceptual Economics

The bottom up approach empowers economic development but requires managing the concepts of what is being done to avoid chaotic actions the annul the functionality of actions.

Conceptualization and bottom up approaches are necessary to manage evolutionary processes, the knowledge economy and the concepts of the 4th Industrial Revolution.

The project is managed by local think tanks, foundations and volunteers.

It is proposed to install in countries that for some reason need a new stage driven by microeconomics to develop stable, sustainable growth.

Governance of the Project

This project is being launched by The Unicist School and sustained by the researches of The Unicist Research Institute.  As it is a 50-year project it needs to become institutionalized with the participation of volunteers. This project is developed in different stages. It will have a fully democratic organization of volunteers who centrally disseminate, in mass media and Internet, the project to install the need of minimizing facileness in social and economic behavior. Volunteers are professionals, economists and students of the participating country.

The volunteers participate in a “Peers in the World” program.

The initial leader of the project is Peter Belohlavek: https://www.unicist.org/pdf/peter-belohlavek-brief.pdf The next leaders will be volunteers who assumed the significance of the project in the evolution of countries. In the future other non-profit organizations will be invited to participate.  

The Project is based on Catalysts

Social evolution of established cultures, whatever their archetype, can only be empowered using catalysts. Direct actions might produce conjunctural but not sustainable results. Therefore, all the aspects of the projects work as catalysts of the social processes of a culture.

Catalyzing Roles included in the Project:

1) Private Companies: Catalyzing Sustainable Growth

The project is developed in countries where the long-term sustainability is government dependent and is not installed in the collective intelligence and the State organization.

What is being proposed is that the private companies adopt the unicist evolutionary approach, that emulates the intelligence of nature. On the one hand, this allows developing maximal strategies to grow and minimum strategies to ensure survival.

On the other hand, it allows developing conjunctural strategies and long-term strategies that empower growth and profitability.

These companies participate as sponsors of the program by introducing the unicist evolutionary approach.

There are no costs involved for the companies but their participation in a group that monitors the evolution of the project.

2) Research & Innovation: Catalyzing R&D

The empowerment of research and innovation in the emergent segment of the economy requires that the educational program for graduates become fully action driven, which requires introducing research as the driver of learning.

It also requires that the patent laws expand their scope of patentable issues, following the trend of the most flexible patent laws of the developed world.

The protection of the intellectual property requires ensuring that the functionality of the judiciary systems makes it feasible. The tax incentive of research activities, based on the long-term ROI of R&D, is a catalyst or a limit to expand these activities.

3) Education: Catalyzing Social Evolution

The objective in education is to establish a superior standard that allows generating leaders that deal with long-term planning to foster the stable evolution of a culture based on a strong identity that allows participating in the globalized world.

It is based on fostering the adolescent rebellion by doing things driven by unicist reflection, action-reflection-action, that fosters the development of abductive reasoning and allows adolescents to oppose the establishment through actions.

This is promoted by extracurricular activities based on managing critical thinking, that fosters actions, and double dialectical thinking, that allows managing the dynamics of things. These processes are sustained by interfaces with unicist artificial intelligence.

4) Capital Markets: Catalyzing Innovative Businesses

We propose the full association between capital and R&D to foster that capital seeks innovations and not that innovations seek capital. It implies fostering the following private or public financial roles:

Angel/Seed Funds should provide the necessary business knowledge to move the business from a solopreneurial approach to an entrepreneurial approach.

Venture Capital should provide the necessary business knowledge to move the business from an entrepreneurial approach to an enterprising approach, where the organization works as a system.

Private equity should provide the adequate financial strategies to sustain growth based on the functionality of businesses that allow expanding their boundaries.

The financial activities to foster self-employment are not part of the project.

5) Sustainable Globalization: Catalyzing Globalization

Globalization building implies expanding limits. Expanding limits implies necessarily an active competition to be able to influence the environment.

It requires generating the necessary added value to influence the environment in order to be accepted.

Sustainable globalization is a structured globalization that establishes a common space where this competition is equilibrated with an active cooperation.

This cooperation allows fostering the possibilities of empowering the role of participants in the world.

It requires developing diplomatic power, which implies integrating all the efforts that allow catalyzing and defending the value of a culture in order to exert influence, where this is possible.

6) Peers in the World Program: Catalyzing Future Leaders

This program is developed by The Unicist School for undergraduate and graduate students from all over the world. It is fully sponsored by the School. 

It gives access to conceptualization that allows developing personal long-term and short-term strategies.

The knowledge of the structure of the concepts of what one is doing gives people the freedom to choose among multiple alternative ways to act without losing the focus on the purpose that has to be achieved.

The program provides the unicist evolutionary approach that allows upgrading personal strategy towards a superior level.

It gives access to the core aspects of the unicist approach to strategy applied to personal use and business use.

7) Public Opinion: Catalyzing the Evolution of Beliefs

The values of a culture can be read between the lines and behind the images of the cover of newspapers and their homepages on the Internet.

Introducing the empowerment of the cultural belonging, the value of work, the value of learning and the installation of a second opportunity ethics necessarily works when it is installed in the public opinion.

It implies developing actions that generate the public recognition of authentic leaders while fostering equal opportunities for all.

The public opinion actions fully depend on the cultural characteristics of the environment and are focused on physical and electronic media and the use of the social networks.

8) Social Laboratory: Catalyzing Social Evolution

The Social Lab measures the functionality of the framework of microeconomics driven development and allows managing the horizon of its evolution.

Social processes are necessarily dynamic and evolve driven by the evolution of the participants. This evolution is never symmetric, whatever the reasons that generate the asymmetry.

The measurement of the evolution is made using the unicist scorecard that establishes the quantitative measurement of the dynamics of the economy.

The unicist scorecard was developed to monitor and interpret the functionality of the unified field of adaptive environments. The scorecard includes: 1) Operational indicators, 2) Causative indicators, 3) Unicist predictors

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