The use of language in a communication requires accepting the fact that in order to develop work there is a need to achieve true consensus.
Although the ontology of language that has been researched and discovered is applicable to universal communications, we will be focusing here on the description of work driven activities and not pastime activities.
Words are naturally filtered before they are spoken or written. This filter can build the necessary fallacies to think that some specific communication is happening while in fact a different communication is occurring.
That is why communication can only be measured in the results produced by true consensus.
True consensus might imply knowing the structural differences between the parts that are communicating. In this case it allows knowing the consequences of the differences.
The use of figurative communication allows avoiding the dysfunctional filtering of communications, providing messages that drive naturally towards true consensus.
That is why people who cannot assume a responsibility of something cannot understand figurative communication.
The purpose of figurative communication is to achieve true consensus which means achieving a rational, emotional and conceptual consensus.
Achieving true consensus requires solving the conflicts which might be driven by interests, needs, beliefs, lack of knowledge, etc.
There are four types of figurative messages:
NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.