Collaborative Corporate R&D Partnering
Based on Functionalist Technologies
The installation of Distribution 4.0 begins with the building of a functionalist prototype. It is based on the integration of providers with distributors and customers to enhance complementation and catalyze business processes using adaptive digitization. This model is necessary to deal with supply-driven markets or on highly competitive environments.
The purpose of Distribution 4.0 is the building of sustainable business expansion. The basic condition for this model is that there is a potential market that has a size that allows expanding the business. This collaborative project generates an initial positive cashflow for the company, and includes technologies that might be protected by non-disclosure agreements.
The objective is to build sustainable business expansion based on an end-to-end marketing approach
We recommend experiencing a real solution to a problem using functionalist technologies to generate results
Marketing cobots allow developing segmented marketing actions and using marketing catalysts
It uses conceptual segmentation based on the products, services and the buying decision processes
Pilot testing is based on the design of specific destructive tests and non-destructive tests