Distribution 4.0 NEW

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

B2B Distribution 4.0

Distribution Channel Building

Distribution Channel Building

Distribution Channel Building


Unicist Distribution 4.0

Empowering Sales through Distribution

Distribution 4.0 is a distribution model centrally based on virtual communication, that increases the speed of growth of international, regional and local distribution channels. This model works within the framework of the 4th industrial revolution.

This distribution model applies to businesses that have differentiated products / services and are interested in establishing transparent relationships with the market.

Implementation through Participative R&D Projects

The implementation of Unicist Technologies is based on the development of participative R&D projects that ensure their functionality and allow transferring the technology.

The first prototype begins to work within 45 days. It requires the participation of an internal strategic analyst.

All the projects are based on the generation of positive cashflow for the clients. 

Distribution Channel Building Applications

Developing a Distribution 4.0 Channel

Distribution 4.0 is a business model that fosters business and market expansion by developing a forward integration with the market centrally driven by virtual tools. Its use allows:

Distribution 4.0 is based on enhancing the complementation with the market by increasing the level of participation and reliability to build long-term relationships with clients, customers and users.

This distribution channel allows establishing stable relationships among providers, distributors, and buyers by establishing a sharing space that satisfies the actual needs of the different segments.

Distribution 4.0 applies to businesses that have differentiated products / services and are interested in establishing transparent relationships with the market.

Exchange Spaces with Customers and Clients

The installation of exchange spaces is the palliative that sustains virtual selling and compensates for the lack of personal live relationships. These relationships imply establishing an influential role in the market based on innovative propositions that are promoted by the members of the organizing company. The use of exchange spaces allows:

The exchange space is a place to establish personal relationships among the members of the companies and the members of their markets.

This requires having an exclusive space where the buying decision makers participate with peers of other companies exchanging information without generating the need of assuming responsibilities.

In these exchange spaces, the prospects, clients, and members of the provider are integrated to profit from the technologies that are shared.

The Use of the Marketing Objects Application

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions integrating catalysts. This allows:

The objective of commercial objects is to awaken interest in value propositions. They are based on the concept of the segment that is being approached, its needs and beliefs.

Semantic objects make differentiations and innovations meaningful and necessary. They install the knowledge that is needed to make a buying decision.

The purpose of a branding object is to sustain and empower a buying intention in the mind of the potential buyer. Branding objects are a catalyst of buying processes.

The Use of the Catalyzing Objects Application

Catalysts allow establishing a space in the market, increasing the efficiency and the speed of marketing processes. Changes in the market require changing the catalysts that are being used. The use of catalysts allows:

Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They empower the marketing value propositions based on their indirect influential power.

Catalysts introduce a superior level of functionality by empowering reliability in the marketing process diminishing the required level of efficacy and increasing the level of marketing effectiveness.

Unicist Catalysts accelerate the buying decision processes by increasing the perception of differentiation and ensuring the synchronicity of actions..

The Use of the Client Centered Management Application

The Client Centered Management was created to establish the rules for an optimum use of the company’s energy to satisfy its clients. It applies both to internal clients and external clients. It is the active function of the natural organization model that optimizes the generation of value. Its use allows:

The results assurance of the model is based on minimizing the quantity of client-supplier units and ensuring their accuracy and reliability based on an adequate transparency of processes.

The customer / client orientation is based on the establishment of an adaptive system that monitors the quality and reliability of the processes of the value chain.

It is based on the establishment of a performance management system that establishes the framework for the relationships among the client-supplier units of a company.

The Use of the Virtual B2B Marketing Application

The objective of unicist virtual B2B marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions. Its use allows:

Conceptual virtual marketing builds “empty spaces” in the market where the value propositions can work as first-choice alternatives.

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling process match the buying process.

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions by integrating catalysts.

Using Virtual B2B Selling including Binary Selling Processes

The virtual B2B selling technology was developed to sell differentiated or innovative value propositions. Low price propositions might be considered a differentiated proposition.

Virtual selling is based on the preexistence of an empty space that has been opened by the virtual marketing process. It is based on binary selling processes that include the use of catalysts.

The final goal is that the prospects buy the functionality of the differentiated use value, which requires having experienced it. The Virtual Testing Rooms were developed to experience the value propositions.

The objective of the testing rooms is that the clients be able to emulate some aspects of the solution without needing to buy it. The testing rooms establish a pleasant, empowering environment where the prospects can evaluate the solution.

Developing Pilot Tests to Ensure the Functionality of Solutions

Unicist pilot tests provide the feedback from the market and are the core learning input to improve processes. The pilot testing methodology of marketing objects, catalysts and proposals is complementary to any design or R&D method a company uses. This allows:

The pilot tests are based on the testing of prototypes of the solution, which consists in developing clinics where the solution competes with substitute and succedaneous alternatives.

The methodology for destructive pilot tests aims at measuring the achievement of the objectives of a process or function and the limits of the functionality of the knowledge that sustains these actions.

The pilot testing process of the marketing solutions includes the participation of a group that is integrated by a coordinator, a fallacy-shooter and an ombudsman/woman.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

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