Distribution 4.0 – Clinic


A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

B2B Distribution 4.0

Distribution Channel Building

Distribution Channel Building

Distribution Channel Building

Unicist Distribution 4.0

Empowering Sales through Distribution

The scientific breakthroughs introduced at The Unicist Research Institute allowed developing Distribution 4.0, a distribution model centrally based on virtual communication, that increases the speed of growth of international, regional and local distribution channels. This model works within the framework of the 4th industrial revolution.

Distribution 4.0 is a business model that foster business and market expansion by developing a forward integration with the market centrally driven by virtual tools.

It applies to businesses that have differentiated products / services and are interested in establishing transparent relationships with the market.

The integration with the market is based on establishing a virtual communication channel and a virtual sharing space where the participants profit from the sharing of innovative experiences.

This sharing is based on peer-to-peer communications with the members of the participating organization considering that this new stage implies enhancing the generation of value.

Growth is driven by the use of the client centered management model which organizes client orientation, value added assurance and results assurance in order to ensure growth, utility and profitability for all the participants of the value chain.

The virtual relationship building approach uses the virtual platforms that are installed to establish relationships that are as close as necessary to maintain stable bonds with the members of the participant organizations.

Expert Systems to manage the Design of Objects

The Expert Systems were developed at The Unicist Research Institute to develop solutions in the field of adaptive business processes that are feedback dependent.

They provide solutions in the field of action that need to be adapted to the specific conjuncture of the processes involved.

They are updated using the Unicist Artificial Intelligence to expand the knowledge based on the experiences of the system.

The Unicist Artificial Intelligence implies the integration of data-based AI and fundamentals-based AI.

The unicist expert systems solve specific problems by managing the root causes of the business functions and develop catalysts to accelerate processes. They are the expert tools of the expert systems driven laboratories that are installed in companies. Learn more

Participative Projects with
In-company Strategic Analysts

Virtual activities require a different way of managing strategies, processes and tasks. This is a new stage of work process organization in the world that needs to be learned.

Unicist Strategic Analysts are responsible, in their field of actions, for solving urgent problems by developing structural solutions.

They use the UXD-Extreme Design methodology to develop solutions and UCE-Conceptual Engineering method to solve problems.


Value Generation

All the value propositions of the Unicist Confederation are based on the generation of positive cash-flow for the users. 

Distribution 4.0 is the distribution model that applies to differentiated and innovative products and services. It is based on the possibilities opened by the 4th Industrial Revolution. It uses virtual communication, exchange and marketing processes to build stable relationships with the clients. 

A Marketing Strategy and Objects Builder

The use of business objects increases the productivity of business processes and ensures the quality of results.

Some of the companies that use objects in their organization are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

The Use of Marketing Catalysts

The success of sustainable marketing fully depends on the use of catalysts. While 100% of the successful marketing actions were sustained by catalysts, 100% of the failures had insufficient catalysts. The use of catalysts is a must in marketing.

The discovery of the triadic structure of social and business functions allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses. It increases the speed of growth +50%.

Marketing catalysts are business objects that build a context for the actions that are being influenced, which must be consistent with the environment in order to be acceptable. Catalysts need to have the necessary influential energy to generate results.

The Use of the Client Centered Management

The client centered management model (CCM) was developed to focus the energy of an organization on the generation of value to internal and external clients. It allows increasing adaptability, growth and profitability.

The CCM integrates the value chain that begins with the end user and ends with the initial provider.

It is an object driven organization approach that uses binary actions, business objects and catalysts to ensure the functionality of processes.

There are four different models of client centered management that depend on the type of businesses and their technological framework: artisanal, professional, technological and market driven model. All the models work within the framework of the 4th Industrial Revolution.

Unicist Virtual B2B Marketing

The objective of unicist virtual marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions.

It requires generating the expectancy of solutions that satisfy existing needs and latent needs based on building an environment of trust and credibility. The types of products involved define the use of different types of marketing models: Innovation marketing, First choice marketing, Image driven marketing, Demonstration driven marketing, among others.

Unicist Virtual B2B Marketing is based on the possibilities opened by the 4th industrial revolution and on the authoritative role of the provider. It uses segmented commercial, semantic, semiotic, branding and catalyzing objects that depend on the product/service, the market and the type of business.

Exchange Spaces with Distributors, Customers & Clients

The installation of exchange spaces is the palliative that sustains virtual selling and compensates for the lack of personal live relationships. In these exchange spaces, the prospects, clients, and members of the provider are integrated to profit from the technologies that are shared.

This requires having an exclusive space where the buying decision makers participate with peers of other companies exchanging information without generating the need of assuming responsibilities that are beyond the interests of the participants.

The exchange space is a place to establish personal relationships among the members of the companies and the members of their market. These relationships imply establishing an influential role in the market based on innovative propositions that are promoted by the members or the organizing company.

Unicist Testing Rooms

Unicist Testing Rooms are virtual teamwork spaces with potential customers. They use the differentiation of the value propositions, their reliability and their transparency to generate a space where B2B sales can be “produced”.

They use maximal and minimum strategies materialized in binary marketing actions that include the use of catalysts.

This changes the role of salesmen / women, account managers and professionals in order to be able to work using virtual communication to manage marketing and close sales.

The unicist testing rooms were designed to manage the commercial processes of differentiated value propositions with prospective customers or clients online. They are based on exploring what is possible to be achieved, the root causes of the solutions and the clarification of how the solutions work.

Unicist Pilot Testing

Pilot tests provide the feedback from the market and are the core learning input to improve processes.

Unicist pilot tests are based on the testing of the processes, the results of unicist actions and the validity of the concepts that underlie the solutions.

The pilot testing processes are used to:

Pilot tests drive the design, building and implementation of marketing solutions. These pilot tests are based on developing semiotic groups and real applications in the market and measuring the results. They test the limits of the functionality of functional knowledge, which allows validating the segmented solutions that were developed.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org