Distribution 4.0 – Clinic

This sharing is based on peer-to-peer communications with the members of the participating organization considering that this new stage implies enhancing the generation of value.

Growth is driven by the use of the client centered management model which organizes client orientation, value added assurance and results assurance in order to ensure growth, utility and profitability for all the participants of the value chain.

The virtual relationship building approach uses the virtual platforms that are installed to establish relationships that are as close as necessary to maintain stable bonds with the members of the participant organizations.

Virtual activities require a different way of managing strategies, processes and tasks. This is a new stage of work process organization in the world that needs to be learned.

Unicist Strategic Analysts are responsible, in their field of actions, for solving urgent problems by developing structural solutions.

They use the UXD-Extreme Design methodology to develop solutions and UCE-Conceptual Engineering method to solve problems.

Features

• Unicist Expert Systems
• Participative Project Development
• Marketing Strategy and Objects Builder
• Client Centered Management
• Virtual B2B Marketing
• Exchange Spaces with Distributors, Customers & Clients
• Unicist Testing Rooms
• Unicist Pilot Testing

Value Generation

All the value propositions of the Unicist Confederation are based on the generation of positive cash-flow for the users. 

Distribution 4.0 is the distribution model that applies to differentiated and innovative products and services. It is based on the possibilities opened by the 4th Industrial Revolution. It uses virtual communication, exchange and marketing processes to build stable relationships with the clients. 

The use of business objects increases the productivity of business processes and ensures the quality of results.

Some of the companies that use objects in their organization are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

The success of sustainable marketing fully depends on the use of catalysts. While 100% of the successful marketing actions were sustained by catalysts, 100% of the failures had insufficient catalysts. The use of catalysts is a must in marketing.

The discovery of the triadic structure of social and business functions allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses. It increases the speed of growth +50%.

The client centered management model (CCM) was developed to focus the energy of an organization on the generation of value to internal and external clients. It allows increasing adaptability, growth and profitability.

The CCM integrates the value chain that begins with the end user and ends with the initial provider.

It is an object driven organization approach that uses binary actions, business objects and catalysts to ensure the functionality of processes.

The objective of unicist virtual marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions.

It requires generating the expectancy of solutions that satisfy existing needs and latent needs based on building an environment of trust and credibility. The types of products involved define the use of different types of marketing models: Innovation marketing, First choice marketing, Image driven marketing, Demonstration driven marketing, among others.

The installation of exchange spaces is the palliative that sustains virtual selling and compensates for the lack of personal live relationships. In these exchange spaces, the prospects, clients, and members of the provider are integrated to profit from the technologies that are shared.

This requires having an exclusive space where the buying decision makers participate with peers of other companies exchanging information without generating the need of assuming responsibilities that are beyond the interests of the participants.

Unicist Testing Rooms are virtual teamwork spaces with potential customers. They use the differentiation of the value propositions, their reliability and their transparency to generate a space where B2B sales can be “produced”.

They use maximal and minimum strategies materialized in binary marketing actions that include the use of catalysts.

This changes the role of salesmen / women, account managers and professionals in order to be able to work using virtual communication to manage marketing and close sales.

Pilot tests provide the feedback from the market and are the core learning input to improve processes.

Unicist pilot tests are based on the testing of the processes, the results of unicist actions and the validity of the concepts that underlie the solutions.

The pilot testing processes are used to:

• Validate results
• Validate the limits of the functionality of commercial, semantic, semiotic, branding and catalyzing objects
• Confirm the functionality of binary actions