The research on human intelligence allowed developing the unicist ontological research that manages the rational, emotional and subliminal denotations and connotations of buying processes.
Semiotic groups are a way to evaluate the functionality of products, services and marketing objects of any kind. They allow researching the denotations and connotations to ensure their functionality. Access
Pilot testing is based on researching the functionality of solutions based on the unicist ontological knowledge of their functionality while destructive testing measures the expansion of their application fields. Access
The discovery that the concepts people have stored in their long-term memory drive their buying arguments and allow finding the complementary selling arguments to drive buying decisions. Access
This technology allows finding the conceptual structures and fundamentals that underlie buying processes to find the concepts the different segments of the market have in their minds. Access