Unicist Ontological Market Research

The research on human intelligence allowed developing the unicist ontological research that manages the rational, emotional and subliminal denotations and connotations of buying processes.

Increasing the Accuracy of Marketing Actions

The unicist ontological market research allows finding and managing the root causes of buying processes. It is needed to:
1) Develop new products and services
2) Manage the root causes of buying processes
3) Define the functionality of buying and selling processes
4) Develop marketing objects and catalysts

Value Proposition

Semiotic group

The Unicist Ontological Research uses Semiotic Groups

Semiotic groups are a way to evaluate the functionality of products, services and marketing objects of any kind. They allow researching the denotations and connotations to ensure their functionality. Access

Building Knowledge using Pilot Tests and Destructive Tests

Pilot testing is based on researching the functionality of solutions based on the unicist ontological knowledge of their functionality while destructive testing measures the expansion of their application fields. Access

Destructive Testing
Buying Arguments

Building Buying and Selling Arguments to Influence People

The discovery that the concepts people have stored in their long-term memory drive their buying arguments and allow finding the complementary selling arguments to drive buying decisions. Access

Using Ontological Engineering to Understand Fundamentals

This technology allows finding the conceptual structures and fundamentals that underlie buying processes to find the concepts the different segments of the market have in their minds. Access

Functional Knowledge
Creative Commons
Creative Commons