Collaborative Corporate R&D Partnering

Unicist Ontological Market Research

Based on Functionalist Technologies in the 4IR

Increasing the Accuracy of Marketing Actions

Based on Collaborative Corporate R&D Partnering in the 4IR

Unicist ontological research that manages the rational, emotional, and subliminal denotations and connotations of buying processes. It uses semiotic groups to research conceptual behavior and latent needs. The unicist ontological market research allows for finding and managing the root causes of buying processes.

Basic Discoveries that sustain Functionalist Marketing

  • Concepts drive human actions, which include buying decisions.
  • The functionalist principles of marketing are defined by the concepts people have.
  • Synchronized binary actions make the functionalist principles work.
  • Pre-concepts trigger the perception of value propositions.
  • Conceptual segmentation increases marketing accuracy and effectiveness.
  • The buying arguments are based on the concepts people have in mind.
  • Semiotic groups allow finding the concepts and the latent needs people have.
  • The Functionalist design allows managing the roots of the functionality of marketing processes.

Providing Marketing Intelligence to ensure Accuracy

Technologies are provided in English, German, Portuguese and Spanish.

Ontological Market Research to access the Roots of Buying Processes

Managing ontological reverse engineering and semiotic groups to access the roots of buying processes to develop functionalist marketing
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The Unicist Ontological Research uses segmented Semiotic Groups

To evaluate the functionality of products, services, and marketing objects to find the functional denotations and connotations
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Using Ontological Reverse Engineering to Understand Fundamentals

It allows finding the conceptual structures and functionalist principles that underlie buying processes and define the segmentation of markets
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Welcome to the 4th Industrial Revolution

These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.

The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.