Functionalist Technologies

Collaborative Corporate R&D Partnering

Unicist Ontological Market Research

Managing Market Ecosystems

Increasing the Accuracy of Marketing Actions

Using Unicist Functionalist Design to Manage Root Causes

Unicist ontological research that manages the rational, emotional, and subliminal denotations and connotations of buying processes. It uses semiotic groups to research conceptual behavior and latent needs. The unicist ontological market research allows for finding and managing the root causes of buying processes.

Unicist Virtual Advisor

The Unicist Virtual Advisor (UVA) supports collaborative partnering processes with companies. It simplifies the abstraction process needed to find and manage the root causes of problems by developing unicist debates with users to develop solutions. The UVA works as a catalyst for solution-building processes. It accelerates design processes by up to 70%.

Basic Discoveries that sustain Functionalist Marketing

  • Concepts drive human actions, which include buying decisions.
  • The functionalist principles of marketing are defined by the concepts people have.
  • Synchronized binary actions make the functionalist principles work.
  • Pre-concepts trigger the perception of value propositions.
  • Conceptual segmentation increases marketing accuracy and effectiveness.
  • The buying arguments are based on the concepts people have in mind.
  • Semiotic groups allow finding the concepts and the latent needs people have.
  • The Functionalist design allows managing the roots of the functionality of marketing processes.

Providing Marketing Intelligence to ensure Accuracy

Technologies are provided in English, German, Portuguese and Spanish.

Ontological Market Research to access the Roots of Buying Processes

Managing ontological reverse engineering and semiotic groups to access the roots of buying processes to develop functionalist marketing
Learn more

The Unicist Ontological Research uses segmented Semiotic Groups

To evaluate the functionality of products, services, and marketing objects to find the functional denotations and connotations
Learn more

Using Ontological Reverse Engineering to Understand Fundamentals

It allows finding the conceptual structures and functionalist principles that underlie buying processes and define the segmentation of markets
Learn more

Welcome to the 4th Industrial Revolution

These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.

The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.