Unicist Market Research for Growth
To Access the Concepts that Drive Buying Decisions
The scientific breakthroughs introduced at The Unicist Research Institute allowed developing the unicist conceptual research that manages the rational and subliminal denotations and connotations of stimuli to find and manage the root causes of buying processes. It provides a framework to develop solutions for growth and market expansion.
Functional Marketing vs. Empirical Marketing
Functional marketing introduced an upgrade in marketing processes. While empirical marketing is based on the know-how of buying and marketing processes, functional marketing adds to the know-how, the know-why of buying decisions and of marketing actions.
Empirical marketing uses multiple unidirectional cause-effect actions while functional marketing uses synchronized binary actions to influence buying processes. The basics of functional marketing are given by the use of buying process driven segmentation and profiling to establish differentiated strategies for each segment. This is what makes the difference in the effectiveness of functional marketing processes.
Unicist conceptual market research is based on the discovery of ontointelligence, which is the intelligence that allows apprehending the nature of things. This allowed discovering that human actions are driven by the concepts people have in their long-term memory, which are related with a conceptual short-term memory that triggers instantaneous responses from people when they receive external stimuli.
Unicist Conceptual Market Research Includes:
- Unicist Semiotic Groups that allow discovering and measuring the root drivers of behavior.
- Big Data based research of concepts and fundamentals to define clusters.
- Market Labs to manage the root causes of marketing processes to accelerate buying decisions. This includes the installation of maximal and minimum strategies and the emulation of markets, developing marketing objects and marketing catalysts and installing adaptive automation.
- Pilot Tests to validate the limits of the functionality of marketing objects and catalyzing objects and to confirm the functionality of specific marketing actions
It is necessary for:
- New products / service development
- Developing differentiation and innovation strategies
- Analyzing strengths and weaknesses of products and services
- Defining the dynamics of buying and selling processes
- Developing marketing objects
- Establish conceptual segmentation to deal with the root causes of buying processes
- Developing marketing catalysts
This research defines the structure of concepts and the fundamentals that allows managing the root causes of buying processes to accelerate buying decisions.
The Participation with Clients
Virtual activities require a different way of managing strategies, processes and tasks. This is a new stage of work process organization in the world that needs to be learned.
All innovative projects need to have a coordinator, a fallacy-shooter and an ombudsman/woman to ensure their functionality.
The introduction of unicist technologies is sustained by an innovation management model that is based on outsourcing the innovations until they become natural for the members of an organization.
Features
- The Participation with Clients
- Managing the Buyers’ Concepts
- Understanding Ambiguous and Subliminal Communications
- Unicist Semiotic Groups
- Unicist Market Labs
- Destructive Pilot Testing
Value Generation
Unicist Conceptual Research was developed to make marketing processes more effective by addressing the root causes of buying decisions.
This enables developing segmented marketing objects, branding objects and catalysts that accelerate buying decisions and ensure the establishment of long-term relationships with customers.
Managing the Buyers’ Concepts
It has to be considered that spontaneous reactions are produced when people are being actively influenced.
These reactions are produced by the conceptual short-term memory, that produces instantaneous responses, which are based on the concepts people have stored in their long-term memory.
Understanding these reactions allows building marketing objects that fit into the concepts people have in their minds.
Understanding Ambiguous and Subliminal Communications
Semiotic groups allow confirming the functionality of the ambiguous and subliminal aspects of communications.
Catalysts only work when they are designed using ambiguous language. The ambiguity is what allows recipients to select the message they need to “hear”.
On the other hand, gravitational objects can only work when their perception is subliminal and simultaneously ethical. Recipients need to perceive that their freedom and security are both simultaneously enhanced.
Unicist Semiotic Groups (USG)
The concepts people have in their minds drive their actions. Therefore, the concepts potential buyers have in their minds drive their buying decisions.
Unicist Semiotic Groups are a way to access the concepts people have and evaluate the functionality of marketing objects and communications of any kind.
They allow managing the denotations and connotations of marketing and selling processes to ensure the generation of results.
These groups work on the cloud and allow accessing the root drivers of human behavior.
Unicist Market Labs
The researches made at The Unicist Research Institute demonstrated that the success of sustainable marketing fully depends on the use of catalyzing objects. 100% of the successful marketing actions were and/or are sustained by these catalysts.
The pilot test driven market lab is a solution factory that builds commercial and catalyzing objects for the B2B and B2C markets. It was designed to manage the buying arguments of potential buyers’ segments to build objects to accelerate the speed of sustainable market growth.
Unicist Destructive Pilot Testing
The methodology for destructive pilot tests aims at measuring the achievement of the objectives of a process or function and the limits of the functionality of the knowledge that sustains these actions.
The destructive pilot testing of a value proposition for a predefined conceptual segment confirms that the results have been achieved while the boundaries are being extended, beyond the predefined limits of the segment, in order to find the limits of the functionality of the proposition.
The Unicist Research Institute
The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org
