Unicist Conceptual Market Research NEW

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

Unicist Ontological Market Research

Managing the Root Causes of Buying Processes

Managing the Root Causes of Buying Processes

Managing the Root Causes of Buying Processes


Unicist Market Research for Growth

To Access the Concepts that Drive Buying Decisions

The scientific breakthroughs introduced at The Unicist Research Institute allowed developing the unicist conceptual research that manages the rational and subliminal denotations and connotations of stimuli to find and manage the root causes of buying processes. It provides a framework to develop solutions for growth and market expansion.

Unicist conceptual market research is based on the discovery of ontointelligence, which is the intelligence that allows apprehending the nature of things. This allowed discovering that human actions are driven by the concepts people have in their long-term memory, which are related with a conceptual short-term memory that triggers instantaneous responses from people when they receive external stimuli.

Unicist Conceptual Market Research Includes:

It is necessary for:

This research defines the structure of concepts and the fundamentals that allows managing the root causes of buying processes to accelerate buying decisions.

The Participation with Clients

Virtual activities require a different way of managing strategies, processes and tasks. This is a new stage of work process organization in the world that needs to be learned.

All innovative projects need to have a coordinator, a fallacy-shooter and an ombudsman/woman to ensure their functionality.

The introduction of unicist technologies is sustained by an innovation management model that is based on outsourcing the innovations until they become natural for the members of an organization.

It is recommended that a unicist strategic analyst of the client participates as ombudsman/woman to ensure that the organization experiences the process to acquire the functional knowledge of the solutions developed. Learn more


Value Generation

Unicist Conceptual Research was developed make marketing processes more effective by addressing the root causes of buying decisions.

This enables developing segmented marketing objects, branding objects and catalysts that accelerate buying decisions and ensure the establishment of long-term relationships with customers. 

Managing the Buyers’ Concepts

It has to be considered that spontaneous reactions are produced when people are being actively influenced. 

These reactions are produced by the conceptual short-term memory, that produces instantaneous responses, which are based on the concepts people have stored in their long-term memory.

Understanding these reactions allows building marketing objects that fit into the concepts people have in their minds.

The semiotic groups work based on the conceptual segments of a product or service and allow confirming segmented actions and multi-segmented actions that are necessary in marketing and selling processes.

Understanding Ambiguous and Subliminal Communications

Semiotic groups allow confirming the functionality of the ambiguous and subliminal aspects of communications.

Catalysts only work when they are designed using ambiguous language. The ambiguity is what allows recipients to select the message they need to “hear”.

On the other hand, gravitational objects can only work when their perception is subliminal and simultaneously ethical. Recipients need to perceive that their freedom and security are both simultaneously enhanced.

The use of the subliminal communication of gravitational objects requires working in an ethical environment and the ambiguous communication of catalysts has to work in a value adding environment.

Unicist Semiotic Groups (USG)

The concepts people have in their minds drive their actions. Therefore, the concepts potential buyers have in their minds drive their buying decisions.

Unicist Semiotic Groups are a way to access the concepts people have and evaluate the functionality of marketing objects and communications of any kind.

They allow managing the denotations and connotations of marketing and selling processes to ensure the generation of results.

These groups work on the cloud and allow accessing the root drivers of human behavior. 

Specifically, semiotic groups deal with the research of concepts, value propositions, buying arguments, selling arguments, marketing objects, marketing catalysts and virtual objects and with the functionality of websites, documents, proposals, advertising and any other virtual communication where people are being influenced.

Unicist Market Labs

The researches made at The Unicist Research Institute demonstrated that the success of sustainable marketing fully depends on the use of catalyzing objects. 100% of the successful marketing actions were and/or are sustained by these catalysts.

The pilot test driven market lab is a solution factory that builds commercial and catalyzing objects for the B2B and B2C markets. It was designed to manage the buying arguments of potential buyers’ segments to build objects to accelerate the speed of sustainable market growth.

The Market Labs manage the root causes of marketing processes to accelerate buying decisions by emulating markets and developing marketing objects and catalysts.

Unicist Destructive Pilot Testing

The methodology for destructive pilot tests aims at measuring the achievement of the objectives of a process or function and the limits of the functionality of the knowledge that sustains these actions.

The destructive pilot testing of a value proposition for a predefined conceptual segment confirms that the results have been achieved while the boundaries are being extended, beyond the predefined limits of the segment, in order to find the limits of the functionality of the proposition.

This approach is functional when differentiated or innovative proposals are being made. It does not apply to non-differentiated communications that have a hygienic value.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

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